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Distribución y Revenue Management

1360 posts

Distribución y revenue management hotelero: estrategias de comercialización, tarificación y optimización de ingresos.

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  • 2 min

Imserso: los destinos a los que se podrá viajar por 50 euros

  • Alex Cuenca
  • 13 April 2025
🏖 The Imserso social tourism program in Spain introduces a flat rate of €50 for trips for pensioners receiving a monthly pension of €517.90 or less. This initiative allocates 7,447 places for these individuals, allowing access to destinations including the Canary Islands and Balearics without extra cost, even during high season when prices could surge by €100. The upcoming season offers 879,213 spots, around 7,000 fewer than the previous season's 886,269 places.
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  • 2 min

Volotea echa el freno en la segunda base española de Vueling

  • Miguel Praga
  • 13 April 2025
✈ Volotea's stagnation at Bilbao Airport highlighted with 700,000 seats and nearly 4,000 flights offered in 2025, matching the past two years' figures. A historic jump in 2023 increased their offerings by 41% from 2022 and 147% from pre-Covid 2019. Vueling dominates Bilbao as their second Spanish base and third in Europe, exceeding 3 million passengers. Since 2012, Volotea has transported over 2.8 million passengers from Bilbao, creating more than 90 direct and 500 indirect jobs.
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  • 2 min

Baleares: cómo cambiar todo sin hacer nada

  • Miguel Praga
  • 12 April 2025
🏖️ Gabriel Escarrer, President of Meliá, warns of potential over-tourism in Mallorca, citing a conservative government's plan to maintain 100,000 tourist homes initially legalized by the left. This move, around 1.5 years after the Partido Popular indicated a tourist excess, is criticized as it lacks concrete measures to actually reduce tourist numbers. The government's contradictory efforts involve expanding the airport while proclaiming a reduction in tourists—considered an impossible feat without impacting the supply of vacation rentals or hotel spaces.
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  • 2 min

Exceltur reclama que las bajas médicas estén “justificadas desde el primer día”

  • Alex Cuenca
  • 11 April 2025
🚫 Óscar Perelli, Executive Vice President of Exceltur, warns of a strategic problem in the tourism sector: labor absenteeism, reaching 30% in Mallorca hotels. The issue, exacerbated post-pandemic, affects service quality and organizational management. Perelli advocates for immediate medical justification for absences, and highlights the sector's employment efforts despite labor shortages, emphasizing the importance of talent competition for the future economic system.
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  • 4 min

Cómo seguir creciendo cuando crees que tu venta directa ha tocado techo

  • Sfaura
  • 10 April 2025
💾 Hotels can boost growth by offering hotel+flight packages, on-site experiences, loyalty programs, and optimizing payment channels and voice services. Francisco Quintero of Landmar Hotels notes 60% of guests not booking directly would if flights were included, potentially increasing direct sales by 15%. Payment gateway optimization is crucial as up to 45% of bookings can be lost at payment, and an enhanced voice channel could account for 25% of direct bookings with specialized call centers and AI integration. Innovation and guest-centric strategies are key to differentiating and improving direct booking shares.
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  • 2 min

Integración de Asksuite + Booking.com: centraliza tu atención al cliente, mejora tu índice de respuesta y reduce cancelaciones

  • Luciane
  • 10 April 2025
📨 Asksuite launches an integration with Booking.com to centralize chat messages within its Omnichannel platform, alongside other channels like email, Instagram, Facebook, and WhatsApp via LiveChat 2.0. This integration aims to optimize customer service, improve response times, and reduce cancellations, ultimately enhancing the traveler’s experience. Hotels can now manage all communications in one place, leading to quicker responses, higher review scores, fewer cancellations, and potential for additional sales, while performance is tracked through the SLA Dashboard.
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  • 7 min

¿Qué son las reservas TTOO y OTAs y por qué son importantes?

  • Daniel Castro
  • 10 April 2025
🔲 TTOO (Tour Operadores) and OTAs (Online Travel Agencies) are essential income sources for hotels, offering organized trips and flexible accommodation plans. TTOOs specialize in crafting all-inclusive vacation packages, while OTAs cater to customers seeking personalized travel experiences with a focus on flexibility. Effective management of TTOO and OTA bookings is crucial, with benefits including better inventory control, increased revenue visibility, and data-driven insights. Noray Htl integrates with numerous TTOOs and OTAs, providing real-time booking downloads, modifications, and cancellations, thereby streamlining hotel reservation management and enhancing guest services. Implementing a hotel reservation control tool like Noray Htl is vital for monitoring trends, preventing overbooking, and optimizing service offerings, ultimately leading to increased profitability and guest satisfaction.
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  • 2 min

Riu reorganiza su estructura y fusiona sus dos principales sociedades

  • Alex Cuenca
  • 10 April 2025
🏨 Riu Group initiated a merger between Riu Hotels S.A. and Hotel San Francisco S.A. in March, set to complete in summer. Post-merger, Riu Hotels will own 51 hotels in 15 countries with 26,051 rooms, employ over 16,900 staff, and manage a business volume of €1.8 billion in 2024, with projected revenue exceeding €2 billion in 2025. The merger, enhancing organization and cost efficiency, follows the Riu family's 2021 acquisition of a 49% stake from German group Tui. Operational management remains with RIUSA II, jointly owned by the Riu family and Tui.
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  • 2 min

Duetto compra HotStats y amplía su oferta

  • Hosteltur
  • 10 April 2025
💾 Duetto, a revenue management software provider, acquired financial benchmarking company HotStats, expanding its hotel industry solutions. The financial terms of the transaction were not disclosed. The entire HotStats team will join Duetto following the acquisition. This move follows last year's acquisition of GrowthCurve Capital by Duetto, marking its expansion strategy. The addition of HotStats aims to unify revenue sources into one platform, providing hoteliers with clear, actionable insights for total earnings optimization. David Woolenberg, CEO of Duetto, and Michael Grove, CEO of HotStats, anticipate enhancing revenue and profit optimization for hotels. Financial advisor Houlihan Lokey and legal advisor Orrick, Herrington & Sutcliffe represented Duetto, while Gately plc was the legal advisor for HotStats.
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  • 2 min

El desplome del turismo europeo en Estados Unidos, en cifras

  • Miguel Praga
  • 10 April 2025
📈 In March of the current year, 846,000 European airport travelers arrived in the U.S., marking a 17.4% decrease from the previous year—a difference of 178,000 people. French travelers dropped by 5%, Germans by 29%, and Britons by 15%. Easter's shift from March in 2024 to April this year is a factor. Air France's Ben Smith acknowledged the significant decline and planned an 8-11.5% increase in their U.S. seat offerings this summer. Overall, commercial aviation will offer 4.2% more seats between Western Europe and the U.S. during the summer, while American airlines have not altered their programs.
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Artículos patrocinados
  • Four friends smiling while looking at a folded map in an urban street. (informative)

    La competencia por la visibilidad se ha vuelto más intensa para los hoteleros

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  • Quicktext se convierte en Quinta. En muy poco tiempo, sus reservas pasarán por agentes de IA. ¿Está preparado?

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  • Maximiza el rendimiento de tu marketing digital con estrategias de datos hoteleros

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Patrocinadores
  • Four friends smiling while looking at a folded map in an urban street. (informative)
    La competencia por la visibilidad se ha vuelto más intensa para los hoteleros
  • Quicktext se convierte en Quinta. En muy poco tiempo, sus reservas pasarán por agentes de IA. ¿Está preparado?
  • Maximiza el rendimiento de tu marketing digital con estrategias de datos hoteleros
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