Distribución y Revenue Management

🎄 Semana Santa 2025 in Spain saw a notable rise in tourism, with coastal destinations and islands leading the growth: coastal areas +26%, islands +47% compared to the previous year. International tourism played a key role with significant increases from France (+109%), the UK (+43%), and the USA (+28%). Mallorca (+94%) and Gran Canaria (+55%) topped the list. Overall Spanish night sales rose by 29%. The average daily rate (ADR) increased by 8%, with Costa del Sol and Fuerteventura witnessing the highest rise (+26%). Reservation anticipation grew, with Mallorca and Costa Barcelona leading at +28%. The national average stay length increased slightly by +2%.

🛫 Pensioners from Imserso denounce being treated "like cattle" despite the expectation of basic services regardless of price, which includes adequate transportation, attention to delays, and impeccable hotel service. Complaints about travel inconveniences, such as flight delays, lost luggage, and meal services, are criticized, advocating for sensible behavior over disruptive complaints.

📊 On April 7, 2025, the key focus is on Earned Value Management (EVM), an essential metric for evaluating the financial performance of projects and managing costs. EVM compares actual work completed to planned costs, providing an objective view of progress. Key EVM concepts include Planned Value (PV), Actual Cost (AC), and Earned Value (EV), with fundamental indicators like Schedule Performance Index (SPI), Cost Performance Index (CPI), Cost Variance (CV), and Schedule Variance (SV) for assessing project efficiency. The benefits of EVM include better project performance control, early problem identification, improved predictability, optimal resource allocation, and alignment with business objectives. Effective EVM implementation often involves digital project management tools for monitoring key performance indicators (KPIs) and facilitating decision-making.

🌍 Ávoris targets off-peak travel to counter revenue dips, extending spring and autumn offerings for year-round availability at travel agencies. Following a "very positive" 2024, Ávoris aims for 2025 growth with new products, destinations, and extended seasons, including earlier Cuba and Punta Cana operations and additional Iberojet flights to Cancún. Sales anticipation for summer is higher than the previous year, with more than a 10% increase compared to 2024. The 2025 Ebitda budget for Ávoris' product division, including Iberojet, is set at €44.6 million, aiming to double the €20.2 million from 2024 and surpass the pre-pandemic €33.3 million mark of 2019.

📈 Grupo Star, founded in 1990, celebrates its 35th anniversary with 120 sales points. President Manuel Benavides highlights the importance of social media training for attracting customers. The group has adapted to modern times by offering advanced technological tools. Current training demands include effective social media management and AI application in the travel agency sector. Destinations like Rome, due to the Jubilee Year, and Japan and Korea remain highly requested, with charter flights to Rome already full. ????

🏦 Anthony Capuano, CEO of Marriott International, aims to meet guest needs with a brand portfolio that currently includes 36 brands, from luxury to mid-scale. At IHIF Berlin, Capuano discussed growth through mergers/acquisitions and organic launches, highlighting acquisitions like Residence Inn, Ritz Carlton, and AC Hotels in EMEA, as well as the creation of Moxy and Autograph. Marriott plans to double its Four Points Flex by Sheraton portfolio in Europe by the end of 2026, exceeding 50 operational properties.

📈 Antoni María Rosselló, Product Director at Timón Hotel, presented a masterclass 'Smart Data for the New Hotel Era' at Updating Hotelero 2025, organized by HOSTELTUR tourism news. The event focused on how hotels can leverage data and digitalization.

🏨 Cristina Blanco and Cristina Santamaría from RateGain presented a masterclass on "How to boost your hotel's direct sales" at Updating Hotelero 2025, organized by HOSTELTUR tourism news. They discussed key aspects to enhance this channel without neglecting others.

💰 Grupo Hotusa repaid €20.5 million early to the Solvency Support Fund for Strategic Companies (FASEE), managed by SEPI, including interest. The hotel company has now returned €128.5 million of the €241 million pandemic aid received. Their latest repayment increases FASEE's recovered funds to €745 million, 27.7% of the €2.681 billion allocated to strategic companies. Other tourism firms with outstanding SEPI debt include Air Europa, Plus Ultra, and Air Nostrum, among others.

💰 All Iron RE I Socimi's revenues grew by 53% to €7.6 million in 2024, with three new assets in operation. Announcing a €10 million capital increase, focusing on four Spanish cities. EBITDA doubled to €4.8 million, a 63% margin. Net profit (excluding asset revaluation) rose by 57% to €3.5 million from 2023. FFO reached €3.74 million (€0.25/share). The portfolio has 19 assets, 11 operational, 5 under construction, valued at €305 million. Average occupancy in 2024 was 85%, a 5% increase from 2023, with a 6% rise in average apartment price to €114. Sales margin was 61%. Expansion plans target Madrid, Barcelona, Málaga, and Bilbao, with 5 new assets expected by late 2025. Revenue is set to triple and EBITDA to quadruple in three years, with projected dividends of €1.8-2/share and an estimated share value of €19-20 by 2028.