Distribución y Revenue Management

🍻 Stonegate, Britain's largest pub chain, will charge 20 pence more for beer during busy nights and weekends. This pricing strategy is known as seasonal or differentiated pricing, not dynamic pricing. Such practices are growing in sectors like airlines, cruises, hotels, car rentals, and more. The goal is to manage demand by setting higher prices during peak times and lower prices during off-peak periods, contrary to misconceptions of exploitation.

🛫 WebBeds se asocia con Jet2holidays para fortalecer la distribución en Europa, específicamente entre el Reino Unido, el Mediterráneo, las Islas Canarias y el norte de África. WebBeds, con más de 500,000 propiedades y presencia en 140 mercados, conectará con la red de Jet2holidays. Lola Díaz de WebBeds destacó nuevas oportunidades para ambas compañías, mientras Doug Turner de Jet2holidays resaltó la integración de su producto en la red global de WebBeds.

🚀 Amazon, in March 2026, will launch Alexa+, integrating AI travel capabilities with Expedia, Yelp, Angi, and Square. Alexa+ will enable users to suggest, compare, and book accommodations worldwide. The collaboration with Expedia aims to harness AI in travel, following Google's November partnership announcement. In October 2025, Expedia joined ChatGPT and launched Comet with Perplexity, strengthening its AI presence. Daniel Rausch, Alexa and Echo VP, emphasized expanding Alexa+'s role in daily task management.

💸 2025 saw a strategic focus on boosting direct sales, resulting in a 15-30% increase over 2024. Efforts included dynamic pricing and enhanced technology, with tools like StayTalks to streamline operations. The Contact Center emerged as a critical sales and customer loyalty channel. Integration between marketing and revenue teams led to a more stable ROAS. The year emphasized transparency and collaboration, setting the stage for further growth in 2026.

🏥 En la Economía Plata, se gestionan residencias de ancianos y SSR (Servicios para Mayores) para brindar entornos seguros a personas mayores. La gestión de ingresos es clave: definir precios, prever ocupación y otorgar descuentos sin comprometer la rentabilidad. A pesar de críticas, esta gestión busca un equilibrio humano, ofreciendo calidad-precio adecuada. Enfocada más en la gestión comercial que en el Yield puro, se adapta a necesidades vulnerables, manteniendo una estrategia de precios considerada y medidas de exposición adecuadas.

🛌 Meliá Hotels International has revamped its online store, Meliá Shop, offering premium hotel-like home products. Customers can purchase textiles, fragrances, and homeware, including a 48-piece stainless steel cutlery set for 12. The store features Meliá Hotels & Resorts and INNSiDE by Meliá brands, with more to be added. Purchases earn MeliáRewards points, enhancing future travel experiences.

🛳️ Ávoris, Viajes el Corte Inglés (VECI), and W2M are ramping up last-minute sales for year-end. Halcón Viajes of Ávoris promotes "gift travel" with a video. W2M's "Sunny Christmas" offers 5% discounts for Caribbean and Mediterranean trips. VECI offers up to 50% discounts and financing for limited-availability trips. Nautalia, part of Travel Live, offers discounts up to 100 euros with bookings by December 23.

🏠 In 2007, a strategic shift in a hotel led to a significant RevPAR improvement and doubled ADR growth by ending a contract with a major bed bank. This enhanced overall profitability, with the strategy eventually adopted by a company with over 1,100 hotels globally. The move emphasized the importance of controlling distribution to boost revenue and streamline operations. The approach followed Abraham Maslow's 1943 hierarchy of needs, applying it to revenue management in the hospitality industry.

💳 Xavier Pallicer, CEO of GuestPro, discussed at TecnoHotel OnTour Valencia the impact of Booking.com's payment systems, like ‘Booking Paga’ and virtual cards, on hotel distribution. The PSD2 regulation, effective from January 1, 2021, mandates strong authentication for payments, which Booking.com utilized to pre-charge customers. Hotels face operational ease but lose price control with Booking Paga. Deactivating payments requires more effort but offers greater control and potential revenue increase.

🏨 Especialistas en revenue management enfrentan desafíos en un entorno hotelero dinámico y segmentado. La sofisticación en segmentación, apoyada por PMS y RMS avanzados, es clave. Un hostel en Madrid puede maximizar el RevPAR; un hotel en Ourense puede capitalizar el business travel. Adaptación estratégica a demanda variable es crucial, con dependencia de estacionalidad y tipología de cliente, usando analítica avanzada. El futuro del revenue híbrido incluye personalización, inteligencia artificial, y sostenibilidad como elementos fundamentales.