Distribución y Revenue Management

📈 In 2026, Spanish tourism faces challenges including geopolitical instability, inflation, climate change, and evolving consumer habits. Key locations like Madrid, Málaga, and Barcelona see increased hotel investments. Revenue Management now requires strategic flexibility with diverse markets and adaptable pricing. This includes redefining seasons, leveraging upselling and cross-selling, and maintaining brand identity amidst competition. Success hinges on aligning revenue with marketing and operations, focusing on profitability and long-term sustainability over mere occupancy.

🏨 Los hoteles de Canarias cerraron 2025 con tarifas récord: €166 por noche, un incremento del 7.9% respecto al año anterior. Fuerteventura superó el 13% de aumento. Canarias se posicionó como el quinto destino más caro de España. Ingresos por habitación disponible aumentaron un 9.1% (€135.3). Ocupación hotelera alcanzó 81.5%. Se proyecta estabilidad en 2026, con hoteles alcanzando su tope de tarifas debido a una demanda más moderada.

💰 PDP (Per Day Pricing) and OBP (Occupancy Based Pricing) are two pricing models in hotel revenue strategy. PDP uses a base price with derived rates, offering efficiency but rigidity. OBP sets independent prices per occupancy, providing control but requiring more data management. PDP remains popular for its simplicity, while OBP targets precise revenue control. Example: OBP can increase revenue by €54,000 for 20 rooms over 60 days, by dynamically pricing triples at €375, compared to PDP’s rigid €330.

🏠 En 2025, el alquiler vacacional en España alcanzó una ocupación media del 56.6%, superando en más de 4 puntos el nivel de 2023. Durante el verano, la ocupación llegó al 60% en julio y casi al 70% en agosto, pero bajó al 50% en diciembre. El 57.2% de las reservas fueron de 1-3 noches, y Booking.com dominó el mercado con un 54.3% de reservas. La tarifa media diaria subió un 2.8% a 165.49 € por noche.

🗺 Servivuelo's 2025 revenue exceeded €180 million, up 3% from the previous year. Over 250 agencies benefit from their international content integration with Aerticket. Plans for 2026 include cautious growth aligned with BCP or IATA rates in Spain. Spain's airports like Palma de Mallorca, Santiago, Málaga, and Valencia are key. The company considers reintroducing hotel and train services, halted post-pandemic. They use AI for internal data analysis and market research, enhancing strategic market understanding.

🛒 La gestión de inventarios ha evolucionado de sistemas manuales a soluciones automatizadas con datos en tiempo real, gracias a tecnologías como IoT y AI. La automatización reduce errores humanos y costos operativos, mientras que el análisis predictivo optimiza el stock mediante Machine Learning. Con integración ERP, se conecta el inventario con otros departamentos, mejorando la eficiencia. Un sistema WMS-SGA, como el de Zucchetti, optimiza procesos y previene roturas de stock, impulsando la eficiencia operativa.

🏨 28 de enero de 2026, en el sector de la hostelería, la gestión de inventarios es crucial para optimizar rendimientos económicos. La tecnología, como los softwares de gestión de inventarios, permite un control eficiente, reduciendo errores humanos y mejorando la precisión en el manejo de stock. Estrategias como el método FIFO y el uso de escandallos ayudan a prevenir la caducidad de productos y el exceso de inventario, impulsando la rentabilidad y eficiencia del negocio.

🎫 Disneyland Resort Paris introduced dynamic pricing for ticket sales, following global trends seen in airlines. This system adapts to the non-fixed capacities of leisure parks. Challenges include price differentiation between ticket types, managing demand, and unpredictable weather impacts. Effective dynamic pricing can boost early bookings and manage attendance, even when weather is uncertain. The leisure park sector is evolving and presents opportunities for Revenue Managers to expand beyond hospitality.

📅 Barcelona's 2026 demand calendar is brimming with opportunities, featuring a mix of fairs, congresses, sports, cultural and leisure events, alongside national, local, and major market holidays. Designed in Excel, this customizable tool allows you to plan in advance, adjust inventory and pricing, boost direct sales, and maximize key moments throughout the year. Don't miss out on these potential benefits!

🍻 Stonegate, Britain's largest pub chain, will charge 20 pence more for beer during busy nights and weekends. This pricing strategy is known as seasonal or differentiated pricing, not dynamic pricing. Such practices are growing in sectors like airlines, cruises, hotels, car rentals, and more. The goal is to manage demand by setting higher prices during peak times and lower prices during off-peak periods, contrary to misconceptions of exploitation.