Hosteltur

🔥 Sindicalistas de Base in Santa Cruz de Tenerife maintain a strike in the hospitality sector during Easter week, rejecting Ashotel's 4% wage increase proposal. Delegates unanimously disapproved the offer on April 15. Ashotel proposed a 2.25% increase retroactive from January, countering unions' revised demand from 7.45% to 6.25%. The province's hospitality workers exceed 33,600, affected by the rejected offer, which Ashotel claims, would effectively total a 5% raise due to additional adjustments.

🏨 Impression Isla Mujeres by Secrets, designed by Andrés Cajiga and ALIA Made in Architecture, emphasizes luxury without compromising environmental commitment, utilizing local materials, solar panels, and a water purification plant to eliminate plastic use. The hotel was built by repurposing an existing structure to minimize impact and has been voted the world's most Instagrammable hotel by Luxury Travel Advisor for two consecutive years. It also supports local marine conservation and fishing communities. MIL Studios' project for NH Collection Madrid Eurobuilding showcases adaptable 'flex living' spaces designed for emotional well-being. Only You Boutique Hotel Madrid's YOUnique Arts Club functions as a living gallery in collaboration with Maza.Art, selling artworks and uniting design, creativity, and artistic expression. Fairmont La Hacienda Costa del Sol in Cádiz by Daar Arquitectura integrates local identity and vernacular architecture, using local stone and artisan techniques. Barceló Playa Blanca in Lanzarote, designed by CMV Architects, features a lobby that frames the ocean and harmonizes with the volcanic landscape, spreading over 100,000 square meters with 720 rooms. The hotel design trends of 2025 prioritize adaptability, emotional connection, deep sustainability, interdisciplinary fusion, and local valorization.

🏠 In the tourism industry, SMEs are majority and tend to follow innovative leaders in technology adoption, comparing their cautiousness to wildebeests hesitating to cross a crocodile-infested river. Álvaro Carrillo of ITH made the comparison nearly seven years ago. Hotels utilize technology for routine tasks, allowing staff to focus on human interaction, with AI and machine learning advancing since 2014. Meliá Hotels International automated 30% of its repetitive tasks with software robots by 2021. The tourism sector also focuses on customer-centric technology choices, like Whatsapp communication and check-in kiosks, aiming for personalized services and data sharing for better AI application. In airlines and airports, investments in technology have improved travel experience, safety, sustainability, efficiency, and profitability, embracing automation, facial recognition, and real-time luggage tracking with NFT tickets introduced by Air Europa. The internet's penetration in Spanish households rose from over 50% in 2005 to 79% in 2017, reaching near-universal usage now, allowing consumers to plan and book travel online, increasingly via smartphones and apps. Tourism offices have also aligned with technology, offering extended services in multiple languages, like the AI Cicerone capable of 95 languages. The Dataestur platform, launched in late 2020, amalgamates public and private data to enhance destination and business competitiveness. Overall, the sector leverages technology for mundane tasks, optimizing