Hosteltur

🌏 Amancio López, president of Grupo Hotusa, discusses the challenges posed by the growth of tourism and the need for a sustainable model. Spain's tourism contributes 13% of GDP, making it the second most visited country globally, behind France. López advocates for regulating tourist accommodations, promoting quality hotels, and enhancing local cultural experiences to attract higher-spending visitors. He addresses "turismofobia," a negative reaction to overcrowding, urging for a balance between tourist volume and quality.

🏠 Grupo Iberostar, a family-owned hotel group, was recognized in the 2025 TIME100 list as one of the world's most influential companies, under the "Leaders" category. This recognition honors their commitment to responsible tourism, global industry impact, and transformative ambitions through science and innovation. Their "Wave of Change" initiative supports inclusive workplaces, marine biodiversity, and climate impact mitigation. This positions Spain as a leader in evolving towards a more sustainable, balanced tourism model.