Carla Mendez

📱 Madrid, 24 de enero de 2025, clausura de la 19ª edición de FITURTECHY. Alba Renai, influencer virtual IA, captura la atención en el evento techYfuturo, patrocinado por American Express. Participantes incluyen TikTok, Microsoft, Telefónica, Bravent, entre otros. Discusiones sobre IA, redes sociales y Smart Cities. Un 30% de usuarios cambian de destino por RRSS; más del 40% reserva tras ver TikTok. Temáticas de personalización de experiencias, integración de IA en turismo, y el auge del turismo de bienestar físico y mental destacan. TechYdestino finaliza con taller de IA para destinos.

🏖 On January 23, 2025, in Madrid, the VIII edition of the AMT Smart Destinations Awards was presented at the FITURTECHY forum, part of the International Tourism Trade Fair (Fitur). Winners included Ok Located, Freeplantour, Barceló Hotel Group, Murmuration, and the City Council of Las Palmas de Gran Canaria. These awards, given by the Tourist Municipalities' Alliance (AMT) and the Hotel Technological Institute (ITH), honor technological solutions aiding in the transformation into Smart Tourist Destinations (DTI). Categories encompassed destination management, tourist interaction, environmental sustainability, and marketing promotion. The new 'Innovative Destination Project' category was won by Las Palmas de Gran Canaria's DataLAB project. The jury consisted of representatives from AMT, ITH, SEGITTUR, Invattur, and Fitur, and recognized finalists in each category. The AMT was founded in 2017 by eight pioneering Spanish tourist destinations, focusing on finance, digitalization, sustainability, accessibility, and cooperation among destinations.

🏠 Jordi Hereu, Spanish Minister of Industry and Tourism, inaugurated FITURTECHY on January 23, 2025, in Madrid, highlighting sustainability challenges for a country receiving 94 million tourists. Jorge Marichal, President of CEHAT, emphasized the need for a State Housing Pact to support sector growth and talent management in the service-intensive industry. Discussions at FITURTECHY25 included the transformative power of AI in tourism, energy management, water savings, and tackling food waste, with the hotel sector accounting for 14% of Spain's food waste. The event featured debates on urban services to attract talent, blue tourism, destination management, digital challenges, and training in the era of tourism intelligence. The day concluded with awards for transformative and sustainable tourism initiatives.

🏖️ Madrid hosts FITURTECHY 2025 from January 22 to 24, organized by ITH and FITUR, emphasizing tech, sustainability, and business in tourism. Key speakers include Jorge Marichal (CEHAT) and Óscar Perelli (EXCELTUR), advocating for a State Pact to address the sector's challenges. Discussions focus on investment funds, Next Generation Funds for tourism projects, and the current state of the industry, including tourist housing, its GDP impact, and talent retention. The event also features debates on smart mobility, digital transformation, and AI's role in tourism, culminating in recognitions for influential professionals and the VIII Edition of the FITUR-Intermundial Seguros Responsible and Sustainable Tourism Award.

🎮 Over 40 tech companies will partake in the 19th edition of FITURTECHY 2025, sponsored by Telefónica Business and Enovam, held from January 22-24. The ITH presents the TechYhotel, an immersive experience across six thematic environments at IFEMA Madrid. Featuring more than 40 companies, visitors can interact with AI and robots, and engage in VR experiences. Highlighting technological innovation and sustainability, the exhibit spans approximately 250 square meters, with AI influencer Alba Renai appearing as a life-size hologram. Architect Miguel Soler, along with Vergés Design and Ambiazza, designed the space, incorporating recycled clay signage by Mayche Ayllón. Tech solutions like PUDU Robotics, Emovili electric vehicles, and Solun PV energy generation showcase the future of sustainable hospitality and tourism.