Carla Mendez

📈 In 2026, hotels aim to transform upselling from instinctive to data-driven management. Despite generating thousands of data daily, many hotels struggle with data orchestration, leading to missed upselling opportunities. The "opportunity lost" KPI highlights unutilized potential. AI tools like DeepUpsell integrate with hotel systems to provide actionable insights. By 2026, unifying data, embracing learning indicators, and fostering information-driven leadership are key. This shift enhances predictability and boosts both sustainability and employee satisfaction.

📰 FITUR TechY 2026, from January 21-25 in Madrid's IFEMA, celebrates its 20th edition with the theme ‘De Robot a Aliado’. Sponsored by Grupo Cooperativo Cajamar, it features four forums: TechYnegocio, TechYdestino, TechYfuturo, and TechYsostenibilidad, addressing tourism's technological evolution. Partners include AdQuiver, MAARLAB, American Express, Veolia, Enovam, and Orange Empresas. The event aims to inspire and guide the sector towards efficiency, sustainability, and a people-centered approach.

📈 Madrid, January 21-23, 2026, FITUR TechY, organized by FITUR and Instituto Tecnológico Hotelero, will take place at IFEMA MADRID. Sponsored by Grupo Cooperativo Cajamar, it includes four thematic forums: TechYnegocio (supported by AdQuiver), TechYdestino (sponsored by MAARLAB), TechYfuturo (sponsored by American Express), and TechYsostenibilidad (supported by Veolia). It will showcase innovations in tourism technology, focusing on sustainability and efficiency, with Enovam as the Energy Partner and Orange Empresas as the Technology Partner.

🏨 Resuinsa Experiences emphasizes the strategic importance of textile quality in the hospitality industry. As hotels face higher guest expectations, durable and sustainable textiles are critical. During low occupancy periods, hotels can analyze and adjust client experiences to align with their identity. Félix Martí, general director, highlights that their work focuses on providing realistic, coherent, and sustainable solutions. This approach ensures guest satisfaction, cost optimization, and adaptability to technological advancements.

🏨 Cartagena, 20 Nov 2025: The XX Congreso de Hoteleros Españoles, hosted by CEHAT and HoyTú, gathers over 400 tourism professionals at El Batel. Keynote by CEHAT’s Jorge Marichal emphasizes hospitality's role beyond accommodation. The congress addresses sustainability, talent, and AI management in Spain’s tourism sector, contributing around 15% to GDP. Highlights include successful case studies, debates on hotel management, and awards ceremonies, enhancing collaboration and quality in Spanish tourism.