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  • 5 min

Barcelona subirá el IBI a 208 hoteles y a las terminales de cruceros

🏦 Barcelona Ayuntamiento to increase IBI tax for 208 hotels with assets above €5.2 million from 1% to 1.08% in 2025. Cruise terminal IBI to rise progressively to 1.30% by 2027, aligning with cities like Valencia and Algeciras. Tourist coaches will pay €80 daily instead of €20. New "Zona Bus" permit costs €35 daily, with an extra €3 for stops in high-traffic areas. Expected IBI impact for 2025 is €4.42 million; tourist bus measures aim to boost revenue by €3 million annually on top of the current €1 million.
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  • 3 min

Emisor alemán: por qué no se recupera dos años después de la pandemia

🏖 DRV reports a 4% increase in summer travelers and a 10% rise in sales compared to summer 2023. Top booked destinations: Turkey, Spain, Greece, Egypt, and Italy, with Mediterranean countries and beaches being prime choices. Families contributed significantly to demand, favoring all-inclusive deals. Despite growth, pre-pandemic levels of organized travel participants have not been reached. Early bookings for summer vacations were predominant, often made in autumn 2023, with last-minute bookings also noted.
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  • 4 min

Mallorca acoge la III Cumbre de Destinos Sostenibles de ONU Turismo

🏕 Mallorca will host the III Summit of Sustainable Destinations on October 17-18, addressing challenges and opportunities for tourist destinations towards sustainability. The event, inaugurated by Marga Prohens and Llorenç Galmés, features keynote speaker Zoritsa Urosevic from UN Tourism. Nearly 40 representatives from various organizations like the Atlantic Sustainable Tourism Observatory and FAO will participate across eight panels and three interventions. The summit includes stakeholders like TUI Group and Visit Berlin.
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  • 5 min

¿Por qué han bajado las puntuaciones de hoteles en Booking?

📈 Eva Martin-Fuentes, Carles Mateu, and Juan Pedro Mellinas published an article in Tourism and Hospitality Research analyzing Booking.com's rating system changes. Booking.com, owned by Booking Holdings Inc., earned $4.289 billion in 2023. Between late 2019 and early 2020, Booking.com switched from a 2.5-10 to a 1-10 rating scale, and from averaging six aspects to a single global score. This change caused a progressive drop in hotel ratings worldwide, with top-rated hotels seeing a decrease of 0.1 to 0.2 points. Hotels rated around 8 points experienced a 0.3 to 0.6-point drop, while hotels below 6 points lost about 1 point. The study shows a significant impact on hotels with better "facilities" having lesser drops in ratings. Hotel managers are advised to focus on maintaining the quality of their facilities as they are key to guest satisfaction.
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  • 2 min

Atasco gigante de 100.000 turistas en la Gran Muralla China

📍 Over 100,000 tourists visited the Badaling section of the Great Wall of China on October 3, causing up to two-hour-long traffic jams during Golden Week. Badaling, 70 kilometers northwest of Beijing, is a well-preserved and famous part of the wall. During Golden Week, China experienced 1.9 billion domestic trips, with 155 million train tickets booked online. Golden Weeks, aimed at boosting tourism and domestic spending, occur during Chinese New Year and from October 1-7, the latter marking the anniversary of the People's Republic of China's founding in 1949.
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  • 4 min

Cómo viajarán los españoles en 2025: priman las experiencias compartidas

🏖️ En 2025, los españoles buscan experiencias de viaje que unan a las personas, según Skyscanner. Prefieren gastar más en vacaciones: 33% en vuelos, 29% en alojamiento, y 15% en coches de alquiler en comparación con 2024. El precio es decisivo, con 56% priorizando tarifas de vuelos y 55% costes de hoteles. Experiencias como comida (60%), clima (56%) y cultura (53%) influyen en la elección de destino. El 38% de jóvenes españoles desea asistir a eventos deportivos, y más del 50% están interesados en ver auroras boreales. La salud y bienestar son prioritarios para el 57%, con un 76% visitando jardines durante sus viajes. Videojuegos inspiran el 44% de los destinos escogidos, con un aumento en búsquedas de vuelos para ferias de videojuegos y hoteles con consolas.
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  • 4 min

Los intereses turísticos de Rafa Nadal

🎾 Rafa Nadal invested over 10 million euros in two Mexican hotels in 2013 and later partnered with AMResorts. He co-founded the restaurant chain Tatel with Pau Gasol and Enrique Iglesias in 2015. The Rafa Nadal Tennis Centre was launched in 2018 at TRS Coral Hotel, followed by a second center in Greece in 2019 at the Sani Resort with eight clay courts. In December 2022, Nadal and Meliá Hotels International created Zel Hotels, a 50% joint-ownership luxury brand. Zel currently has two hotels, with plans for more than 20 in five years across Europe, America, the Middle East, and Asia. The brand's expansion includes Zel Punta Cana, Zel Gran Vía, and Zel Sayulita by 2025, and a new location in Albania by summer 2026. Additionally, Nadal's personal project, the Rafa Nadal Sports Centre, offers a comprehensive sporting experience at the Rafa Nadal Academy by Movistar.
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  • 2 min

La alternativa de Mundiplan en Andalucía a los viajes del Imserso

🏖️ Turoperador Mundiplan started selling its senior tourism program on September 12th in all autonomous communities, offering over 100,000 spots, including international destinations for the first time. With a 20% growth in their second season and 14 hotels in Andalusia, they provide alternatives to the high-demand Imserso program which often runs out of space for retirees. The program features 38 hotels across five autonomous communities for travelers over 55 this fall.
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  • 2 min

Maribel Rodríguez sale del WTTC para iniciar nuevos proyectos profesionales

🏖️ Maribel Rodríguez, with over 25 years in the tourism sector, is leaving her position as senior vice president of the World Travel & Tourism Council (WTTC) after joining in 2014. She contributed to its diversification in size and geography, and played a key role in bringing the WTTC's annual summit to Madrid in 2015 and Sevilla in 2019. Rodríguez, also president of Women Leading Tourism (WLT), will now focus on international business consultancy and continue her involvement in tourism.
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  • 4 min

El sector turístico confía en la IA para avanzar en sostenibilidad

🏖️ Natalia Bayona, executive director of ONU Turismo, emphasized the human aspect of tourism and its need for tech for service improvement and sustainability. The third edition of Ágora de Turismo Sostenible, held at Umusic Hotel Teatro Albéniz in Madrid, included a panel on "AI Technology for Sustainable Tourism". Post-pandemic tourism has increased digitalization, facing the challenge of integrating AI, which has been evolving since the 1940s. HBX Group's ESG head, Carlota Galván, highlighted AI's potential for creativity in solutions. Iberostar's CIO, Tomeu Bennasar, discussed managing data and costs while Toni Raurich-Marcet from ISDI and eBooking noted the loss of control over data to U.S. and Chinese tech companies. The panel called for less regulation to foster innovation and emphasized public-private data sharing to address overtourism.
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