Automatic

🏡 Luxury Group by Marriott International aims to open over 30 luxury hotels by 2025, including The Luxury Collection's sixth hotel in Spain after the restoration of Madrid's Hotel Palace. Ahead of ending 2024, three openings in coveted and emerging destinations are planned, responding to millennials and Gen Z's preferences for unique travel experiences. January will see the addition of Casa Brera in Milan and March marks the restored inauguration of The Palace in Madrid. Key openings also include The Lake Como Edition, The Red Sea Edition in Saudi Arabia, and JW Marriott's new resorts worldwide. The Ritz-Carlton will debut in Morocco, Hawaii, a private island in Saudi Arabia, and launch its second superyacht, Ilma, adding a third, Luminara, by 2025. St. Regis plans to introduce beachfront luxury with resorts in Aruba and the Dominican Republic. By 2026, The St. Regis Residences Costa del Sol will open and Marbella will gain a new luxury resort by 2028, under St. Regis or The Ritz-Carlton. W Hotels will see a significant boost with new openings in Hollywood, Las Vegas, Prague, W Punta Cana all-inclusive, and W Florence by 2025.

🚪 The Social Hub will enter the Portuguese market and double its presence in Italy by 2025 with new hubs in Oporto, Florence, and Rome. In Oporto, the first Social Hub in Portugal, they will introduce 39 long-stay apartments among 310 rooms, a rooftop bar and pool, a coworking space with a multimedia studio, and venues for meetings and events, opening in spring 2025. Florence's second Social Hub, The Social Hub Belfiore, will feature a 7,000 sqm public rooftop, 550 rooms, coworking for 600+ people, rooftop Olympic pool, and commercial avenue, expected to open in February. The Social Hub Roma, opening in March, will offer 392 rooms across 24,000 sqm, with a new building, rejuvenated spaces for the Italian Academy and an events area, coworking for 160 people, a rooftop bar and pool, and a 10,000 sqm public park. Over the past year, they organized over 5,500 community events reaching over 100,000 people and dedicate 1% of global revenue to the TSH Talent Foundation, supporting talented students worldwide.