Big data e IA para mejorar la puntuación del hotel en Booking
💾 Álvaro Arroyal, a digital process specialist from Jaippy, presented a pilot project, Excellence, with Hotel Gran Bilbao, Artiem Hotels, and Hotel Inglaterra de Sevilla, focusing on customer satisfaction through human resources, marketing, and quality. The project applies artificial intelligence to customer reviews to improve hotel ratings on Booking.com. Hotel Gran Bilbao's strategy involves engaging staff in customer satisfaction, which can increase online reputation. Artiem aims to attract clients matching their strategy to exceed expectations, while Hotel Inglaterra focuses on service quality to increase revenue, with a 0.1 rating increase potentially adding €250,000 annually. The project, supported by the Ministry and Segittur with European funds, was discussed at the Tourism Innovation Summit.
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