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  • 3 min

Las tres noticias más importantes del sector turístico, 8 de enero

🏦 HBX Group, previously known as Hotelbeds, is planning a stock market debut in 2025 with a 5 billion euro valuation. The decision was postponed from 2024 due to geopolitical and electoral uncertainty, aiming to list before mid-February, before its annual accounts closed in September expire. After failed sale attempts, HBX refinanced 1.3 billion euros in debt and repaid 240 million from pandemic injections in 2024. With a turnover of 8.4 billion in 2023, it's backed by Evercore, Bank of America, Citi, and Morgan Stanley. Hotelbeds processes over 5.6 billion searches daily. Spanish outbound tourism is recovering in 2025, with early bookings and a demand for long-haul destinations like Japan, Thailand, and Costa Rica. Travel agencies confirm growing interest in Asia and America, thanks to new direct routes and better connectivity. Cruises in the Mediterranean and Northern Europe remain popular. The cancellation of the Hard Rock project in Catalonia might cost investors up to 50 million euros in indemnifications.
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  • 2 min

HBX Group (Hotelbeds) acelera sus planes para salir a bolsa este 2025

💰 HBX Group, formerly Hotelbeds, plans IPO with a valuation around €5,000 million. The public listing expected between early and mid-February, before annual accounts dated September 30 become obsolete. Previously, the company's owners, Cinven, EQT, and Canada's pension fund, were unsuccessful in selling it to other investment funds. In March 2024, Hotelbeds refinanced €1,300 million in debt and repaid €240 million injected by owners during the pandemic. In 2023 HBX Group recorded revenue of €8,400 million, a 40% increase from 2019. Advisors for the IPO include Evercore, with Bank of America, Citi, and Morgan Stanley as coordinators.
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  • 4 min

VECI, Ávoris y Nautalia: tendencias en reservas del emisor español en 2025

✈ Spanish tourism market travels for 2025 are selling well, with a return to early bookings and long-distance destinations like Japan, Latin America, and the Caribbean. Viajes El Corte Inglés (VECI), Nautalia Viajes, and Ávoris Corporación Empresarial highlight these trends, with Europe and national destinations maintaining high demand levels since 2024. Ávoris offers new direct routes from Spain to New Delhi, India, and additional destinations like Cuba and Mauritius. For 2025, Japón remains a top choice among Spanish tourists, with Tailandia, Uzbekistán, and Cabo Verde also showing strong sales, thanks to direct flights. Nautalia Viajes adds new flight options including India, Tailandia, Zanzíbar, Colombia, Orlando, and Cabo Verde. Early booking benefits lead to optimism for 2025.
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Récord de inversión hotelera en Reino Unido rozando los 7.000 M€

🏨 In 2024, UK hotel investment hit a six-year high nearing €7 billion, with hotel transactions reaching £5.75 billion (€6.932 billion) – more than double the 2023 figure, as reported by Savills. Portfolio transactions, such as Blackstone's acquisition of Village Hotel and KKR & Baupost's purchase of 33 Marriott hotels, accounted for 55% or £3.14 billion (€3.785 billion) of this total, marking a 582% year-on-year increase. High-profile transactions included KKR's Marriott portfolio for roughly £900 million (€1.085 billion) and Proprium's exit from Motel One for about €1.25 billion. Regional hotel transactions were at £3.34 billion (€4.026 billion), 58% of the total and a 217% year-on-year jump. London transactions grew by 105% to £2.4 billion (€2.893 billion).
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La fecha límite para apuntarse al programa de balnearios del Imserso

🏠 The Imserso's Termalismo Program for 2025, running from February 1 to December 31, aims to prevent ailments and combat loneliness through affordable spa stays for seniors. The initiative has a budget of €34 million, with an expected local economic impact of €114 million. Priority application deadline for the first turn, February to August, is January 9, with a waitlist until May 14. The second turn, from September to December, has a priority deadline of May 15 and a waitlist available until October 31. Prices start at €302.14 for 10-day turns.
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  • 2 min

Los turistas británicos se apresuran a reservar hotel en España

🏖 Early bookings for Spain from the UK surged in the last week, with the Canaries, Catalonia, Andalusia, Balearic Islands, and Valencian Community seeing the highest demand. From December 23-29, early bookings (over 90 days in advance) comprised 42.2% of total reservations via TravelgateX, a significant rise from the previous weeks' 35% and 29%. UK bookings grew by 78% from December 30 to January 5, outpacing Germany's 77% and Ireland's 133%. The Canaries led with 22.42% of hotel reservations during this period.
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  • 3 min

Barcelona experimenta un boom de precios hoteleros pero la demanda no cesa

🏨 Hotel prices in Barcelona are set to soar by November 2028 due to administrative measures limiting competition while demand continues to grow. The City Council will not grant new tourist housing licenses or renew existing ones, resulting in the disappearance of over 10,000 tourist apartments. Barcelona's hotel sector expects significant rate hikes, with hotel tariffs increasing in double digits over the past three years. Despite a 0.7% drop in tourists in 2024 to 15.5 million, spending per person per night rose by 8.7% to €99.71, contributing to a record economic impact surpassing €10 billion. Average stay duration remained at 4.7 nights.
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Buenas perspectivas del emisor alemán en 2025 y estos son los motivos

🏕 German tourism market projections for 2025 show a 9% increase in reservations compared to 2024, with holiday packages sold nearing €2 billion. The German market, which is Spain's second-largest source of tourism and the largest for the Balearic Islands, anticipates a strong summer season, with 56% of bookings made in November for May to September 2025. Winter season sales are up 14% compared to the previous year, with a 37% surge in Turkey and a 30% increase in family tourism in Egypt despite challenges. Black Week 2024 bookings saw a €100 million boost, 20% above the average for a typical November week.
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  • 4 min

Big data e IA para mejorar la puntuación del hotel en Booking

💾 Álvaro Arroyal, a digital process specialist from Jaippy, presented a pilot project, Excellence, with Hotel Gran Bilbao, Artiem Hotels, and Hotel Inglaterra de Sevilla, focusing on customer satisfaction through human resources, marketing, and quality. The project applies artificial intelligence to customer reviews to improve hotel ratings on Booking.com. Hotel Gran Bilbao's strategy involves engaging staff in customer satisfaction, which can increase online reputation. Artiem aims to attract clients matching their strategy to exceed expectations, while Hotel Inglaterra focuses on service quality to increase revenue, with a 0.1 rating increase potentially adding €250,000 annually. The project, supported by the Ministry and Segittur with European funds, was discussed at the Tourism Innovation Summit.
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  • 4 min

7 atracciones turísticas que ya no se podrán visitar en 2025, y por qué

🏫 In 2025, iconic destinations like the Eiffel Tower, Ponte Vecchio, and Thai islands will undergo conservation efforts, affecting tourist access. Eiffel Tower's top floor will be closed in January and February, yet lower levels remain open. Ponte Vecchio's 2 million euro restoration continues. Pyramids of Giza's experience will be enhanced by spring. Thai islands, including Maya Bay, will close during summer and autumn for environmental protection. Rome prepares for the 2025 Holy Year with site refurbishments. Osaka's Expo 2025 construction will limit city access until the April event. Sagrada Familia's completion is pushed to 2033, with some areas restricted during 2025.
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