Booking logra beneficios record y avanza con paso firme hacia la IA
💰 Booking Holdings achieved a net profit of $5.882 billion in 2024, a 37% increase over the previous year, surpassing pre-pandemic levels for the first time. Almost 60% of the group's revenue now comes from 'Merchant revenues'. Net profits for 2022, 2023, and 2024 were $3.058 billion, $4.289 billion, and $5.882 billion respectively. Merchant revenue contribution to annual accounts rose from 42% in 2022 to 59.5% in 2024. CEO Glenn Fogel plans to harness artificial intelligence to improve traveler experiences. Booking Holdings may face a €413 million fine by Spain's CNMC, for which it accounted a loss of €486 million in 2023 and adjusted €72 million (down to €78 million) by June 30, 2024.
Share