Overbooking Gran Canaria, una referencia para el marketing turístico
🏠 Overbooking Gran Canaria & Hosteltur Summit 2024 will be held on September 12 at the Alfredo Kraus Auditorium in Las Palmas de Gran Canaria, Spain. Carlos Álamo, Tourism Councilor of Gran Canaria, announced the 12th edition during a press conference, emphasizing the forum's role in enhancing the island's tourism competitiveness. With Hosteltur joining, the event has seen over 400 registrations, including over 200 first-timers. Sector-wise, accommodation and marketing professionals make up nearly 20%, with tourism promotion organizations at 16.5%. The summit focuses on "Transformative Marketing" and offers a comprehensive program for national and international industry professionals. It also fosters networking and knowledge exchange, aiming to adapt to the accelerating era and changing traveler needs. An exhibition will run parallel to the conferences, showcasing relevant industry activities.
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