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💸 Galicia recorded over €84 million in revenue in August, exceeding €300 million in 2023. The debate at TecnoHotel OnTour Galicia tackled the challenges of achieving sustainable profitability. Idoia Herrero, Javier Ortiz, and Alba González discussed issues like seasonality, OTA dependency, data management, and the role of AI. Key insights included the need for public-private collaboration, a balanced use of direct channels versus OTAs, and leveraging AI for strategic decision-making in the hospitality sector.

🏨 Del 19 al 21 de noviembre, Cartagena será sede del XX Congreso de Hoteleros Españoles, organizado por CEHAT. El lema, “Cuidamos el destino”, destaca la importancia de la hotelería en la calidad de vida local y la sostenibilidad. Ramón Estalella subraya la elección de Cartagena por su historia y apoyo gubernamental. Se espera fomentar el networking y debatir el rol de la inteligencia artificial. La inscripción está abierta en congresohoteleros.com.

📅 El 27 de noviembre, el Only YOU Hotel Valencia será sede de TecnoHotel OnTour, un evento de inspiración y networking para hoteleros. El registro es gratuito, pero exclusivo para profesionales del sector. Valencia, con más de seis millones de pernoctaciones anuales, se destaca como un destino clave. En 2025, Italia superó a Reino Unido como principal emisor de turistas a la ciudad. El programa completo del evento se publicará próximamente.

🏌️ Mallorca, 2023: Golf tourism grows, generating nearly €3.2 million annually per golf course in the Balearics, integrating dining, retail, lodging, and sports. Key figures like Pep Aloy, Francisco Vila, Sandra Estarellas, and Dirk Dünkler will discuss this on Hosteltur TV. Tune in Thursday at 21:30 via fibwiTV or stream online, with replays on YouTube every Friday.

🏠 Alejandro de la Osa, CEO of Europamundo, warns about the proliferation of public tourism programs, noting 6,000 travelers joined the Cultural Routes program in Madrid. Public programs expanded into peak seasons, potentially harming profitability. Since 2023, travel demand surged post-pandemic, although U.S. demand dropped by 10-15% due to political factors. A strategic alliance with W2M aims to strengthen their market position by combining distribution capacity and specialized circuit knowledge. Europamundo reports consistently positive financial results.

📚 Santiago de Compostela, October 2025: At TecnoHotel OnTour, industry leaders discussed enhancing guest loyalty without relying on OTAs like Booking. Key speakers included Maricarmen Álvarez (Alojapro), Víctor Forés (Fideltour), Ana Cochofel (Cloudbeds), and Ana Lago (AEDH Galicia). They emphasized data-driven personalization, effective tech integration, and the human touch. Challenges include tech adoption barriers and the need for ongoing support. The event highlighted the importance of personalized communication and understanding guest needs.

📊 Mallorca, 2025: In a survey of 160 vacation hotel professionals, 25% highlighted price disparities between channels as a major issue, with 23% citing stress from manual processes. The report "Mapa de retos en Revenue Vacacional" by Dataria reveals 18% face time constraints and 16% struggle with distribution. Despite advances in AI and automation, these challenges continue to impact pricing coherence and hotel revenue, emphasizing the need for cultural change and strategic action.

🌎 En 2024, España recibió casi 700,000 turistas argentinos, gastando 1,822 millones de euros. Los viajeros asiáticos, especialmente de Singapur con una renta per cápita de 90,000 dólares, muestran gran interés por España, gastando hasta el triple que los europeos. España busca liderar el turismo de lujo, impulsado por datos y tecnología, con énfasis en experiencias personalizadas. En 2024, el Camino de Santiago atrajo a 500,000 peregrinos, un 40% extranjeros.

💻 Sergio Escudero del Río, director of sales at Amadeus Hospitality, presented at the TecnoHotel OnTour Galicia on using AI to generate sustainable hotel demand. The Travel Trends report by Amadeus reveals 40% of travelers would let AI make bookings, and 18% would allow AI to generate reviews. In a year, AI tool adoption for travel planning increased by 30%, with 17% using tools like ChatGPT. Furthermore, 98% of hoteliers see AI's potential for operational efficiency.

🏨 La Convención Anual de Keytel España 2025 en el Hotel Claridge, Madrid, reunió a más de 100 profesionales del turismo. El uso del sistema BNPL creció un 11% en 2025. La IA, como ChatGPT, reconfigura el proceso de reserva. La fidelización ahora se basa en experiencias y autenticidad. El liderazgo humano sigue siendo crucial. El turismo es clave para la economía española, y los hoteles independientes impulsan la innovación y sostenibilidad.