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🌊 International hotel brands and sustainable tourism projects are key to attracting new segments and extending vacation seasons in beach destinations. Mabrian's analysis of the eight municipalities in the AMT highlights the potential of the 5-star luxury segment, with 63% of high-impact travelers choosing sun and beach destinations. However, only 20% of global hotel offerings match this preference. The AMT aims to reduce its dependency on source markets, noting that 28% of accommodations in its destinations are managed by hotel chains, with 15% by international brands—nearly double the rest of Spain. With robust air connectivity, representing 38% of Spain's international direct seats in the past year, AMT destinations also enjoy a stable demand from European travelers, offering a chance for experience-based tourism, which has seen an 8% increase post-pandemic. Mabrian also identifies Hurghada (Egypt), Agadir (Morocco), Crete (Greece), Zagreb (Croatia), and Bari (Italy) as the top competitors for the first half of 2025.

🏖️ Over 40% of Generation Z prefer "all-inclusive" resorts, with demand reflecting a 60% increase in related searches on Hoteles.com. Expedia Group's "Unpack '25" report highlights a trend towards unique destinations, as shown by Brescia over Milan. By 2024, Expedia TAAP resolved over 75,000 inquiries with AI, emphasizing the shift towards digital tools for booking and personalized experiences. The integration of technology is key for travel agents to stay competitive in offering Generation Z the convenience and customization they seek.

🌏 Andalucía aims to shine at Fitur 2025, held at Ifema Madrid from January 22 to 26, by combining technology, sustainability, and cultural heritage in its 7,660 m² stand. The 2024 edition attracted 135,000 professional visitors, a 36.7% increase from 2023, and won the best exhibitor award. The upcoming stand will feature distinct areas for professionals and the public, 165 business tables, and spaces for cultural activities. A strong focus on Andalusian identity and experiences intends to leave a lasting impression on attendees.

🏖️ Estados Unidos obtuvo el primer lugar en ingresos por turismo con 189,000 millones de dólares en 2023, aunque fue tercero en llegadas con 66.48 millones de visitantes; España recibió 85 millones de turistas y se posicionó segundo con 92,000 millones de dólares en ingresos. Mientras tanto, Francia lideró las llegadas con 100 millones de visitantes, pero se situó cuarto en ingresos. Turistas internacionales en EE.UU. permanecen en promedio 18 noches, en comparación con los 7 días de estancia media en España.

📆 En diciembre de 2024, el puente se reduce a tres días, frente a los cinco de 2023. Destinia reporta una caída del 5% en reservas año tras año, pero un aumento del 5% en las reservas para Navidad y Año Nuevo. Los precios medios por noche han bajado un 7% a 50 euros. Kiwi observa un repunte del 41,6% en reservas para diciembre, mientras Barcelona ve caídas de precios del 40%. Comunidad Valenciana sufre una baja del 50% en reservas tras DANA. Madrid sigue siendo destino popular en diciembre. FEMAV señala que un 85,8% de madrileños viajará en Navidad, un incremento del 3,5%. La ocupación media de alojamientos rurales se estima en un 60%, con Huelva liderando con un 82%.

🏡 Hyatt Hotels Corporation announced over 50 luxury and lifestyle hotels set to open globally by 2026 at ILTM Cannes, the world's leading luxury travel fair. Demand for luxury travel skyrocketed in 2023; Hyatt, with 70% of its global rooms being upscale, expanded its portfolio by 28 new hotels and resorts in the last three years and doubled its luxury room count since 2017. The company recently acquired Standard International's brands, bolstering its lifestyle segment, which has seen a fivefold increase in rooms since 2017. The group, led by Amar Lalvani, former CEO of Standard International, emphasizes luxury and lifestyle offerings, with anticipated openings such as Park Hyatt Kuala Lumpur and Andaz Miami Beach.

🏗️ Cabot Hotels has invested 3 million euros in the complete renovation of Cabot Las Velas Apartments in Puerto Pollensa, upgrading it to a 3-key superior category. The renovation, led by interior designer Felip Polar and architect Antoni Canaves, expanded the number of apartments from 28 to 51, including 45 studios and 6 apartments, and introduced sustainability-focused features such as renewable energy use and a low-water Mediterranean garden. The resort now offers 33 studios with private terraces and jacuzzis, two pools, a playground, and will remain open year-round to contribute to local economic and social fabric.

🏨 Javier de la Lastra, from Mews, presented on the impact of AI in the hotel industry at TecnoHotel OnTour Benidorm, on November 21 at Gran Hotel Bali. He emphasized AI's role in personalizing guest interactions, citing an eDreams study showing that 83% of users in Spain use AI on their platform. De la Lastra outlined AI benefits for optimizing hotel operations and mentioned chatbots, which can handle 90% of hotel tasks, enhancing efficiency and revenue.

🏖️ On December 4th, Spain's tourism agencies, ACAVE and AVIBA, voiced concerns about new documentation regulations hindering the profitability of national travel sales, including Imserso trips. Spain welcomed 82.9 million visitors from January to October 2024, a 10.8% increase from 2023, with total spending up by 16.8%, reaching €110.984 billion, while average spending per tourist rose to €1,339 (+5.4%). Italy introduced mandatory in-person identification for tourist rental guests, aiming to enhance security for the 2025 Jubilee, expected to attract 35 million tourists.

💰 La demanda de viajes en España ha visto una reactivación significativa desde septiembre, con un breve estancamiento debido a la DANA. Las ventas anticipadas para el verano de 2025 están superando los niveles del año anterior, con crecimientos de doble dígito y una OTA destacando aumentos superiores al 50%. Este auge se atribuye al cambio de comportamiento del consumidor español, que ahora reserva con más antelación para evitar el incremento de precios.