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💻 2026, global tourism undergoes a profound transformation, driven by post-pandemic recovery, new markets, and technological advances. HBX Group exemplifies this shift by offering a global ecosystem integrating accommodation, activities, mobility, and digital payments. The travel industry moves towards integrated platforms to reduce complexity and enhance efficiency. These systems facilitate real-time updates, secure transactions, and data-driven strategies, marking 2026 as a pivotal year for connected platforms. The key to growth lies in connection, not size.

📰 FITUR TechY 2026, from January 21-25 in Madrid's IFEMA, celebrates its 20th edition with the theme ‘De Robot a Aliado’. Sponsored by Grupo Cooperativo Cajamar, it features four forums: TechYnegocio, TechYdestino, TechYfuturo, and TechYsostenibilidad, addressing tourism's technological evolution. Partners include AdQuiver, MAARLAB, American Express, Veolia, Enovam, and Orange Empresas. The event aims to inspire and guide the sector towards efficiency, sustainability, and a people-centered approach.

📈 Madrid, January 21-23, 2026, FITUR TechY, organized by FITUR and Instituto Tecnológico Hotelero, will take place at IFEMA MADRID. Sponsored by Grupo Cooperativo Cajamar, it includes four thematic forums: TechYnegocio (supported by AdQuiver), TechYdestino (sponsored by MAARLAB), TechYfuturo (sponsored by American Express), and TechYsostenibilidad (supported by Veolia). It will showcase innovations in tourism technology, focusing on sustainability and efficiency, with Enovam as the Energy Partner and Orange Empresas as the Technology Partner.

🏨 Resuinsa Experiences emphasizes the strategic importance of textile quality in the hospitality industry. As hotels face higher guest expectations, durable and sustainable textiles are critical. During low occupancy periods, hotels can analyze and adjust client experiences to align with their identity. Félix Martí, general director, highlights that their work focuses on providing realistic, coherent, and sustainable solutions. This approach ensures guest satisfaction, cost optimization, and adaptability to technological advancements.

📈 A Coruña, November 27, 2025 - The ITH Hotel Energy Meetings, organized by the Instituto Tecnológico Hotelero (ITH) and HOSPECO, was held at Hotel Hesperia A Coruña Centro. Agustín Collazos and Coralía Pino inaugurated the event, focusing on energy efficiency in the tourism sector. Coralía Pino presented the ITHSaveHotel program, backed by the Secretary of State for Tourism, offering energy savings solutions. Leaders like Bosch and Repsol provided insights on energy management and sustainability.

📈 Madrid, 27 de noviembre de 2025 - El Instituto Tecnológico Hotelero (ITH) y la Asociación Empresarial Hotelera de Madrid (AEHM) celebran la jornada "ITH The Hotel Data Game Challenge 2025" en el Hotel H10 Tribeca. La digitalización y la inteligencia artificial son clave para mejorar la competitividad. En 2024, el 35% de grandes empresas del turismo usan IA, frente al 4% en 2022. La jornada incluyó ponencias de líderes tecnológicos y una MasterClass exclusiva sobre IA en la gestión hotelera.

📈 Nuria Montes of HOSBEC will speak online on December 4, 2023, from Las Palmas de Gran Canaria about sustainable city tourism. She highlights tech-driven governance and public-private collaboration as essential. She critiques tourist taxes as ineffective, noting 100% hotel compliance vs. 40% in holiday rentals, and argues they hurt competitiveness. Instead, she advocates for strategic destination management to balance tourism with urban life.

🌎 En 2026, el 84% de los españoles viajará igual o más que el año anterior, con una planificación más flexible. El 44% prefiere visitar al menos dos países por viaje. El 61% ya ha viajado por hobbies, aumentando al 76% entre la Generación Z, mientras que el 51% elige experiencias musicales o culturales. La inteligencia artificial guía decisiones del 40% de los viajeros, aumentando un 26% en un año. Lux-scaping crece, con el 51% optando por momentos premium.

💰 Black Friday and Cyber Monday extend beyond November 28 and December 1, with discounts up to 70% in the tourism sector. Booking.com reports 38% of Spanish travelers plan similar trips for 2025, expecting higher costs, making Black Friday ideal for budget optimization. Offers include up to 50% off cruises, 60% off accommodations, and 300 euros off with Travelplan. Renfe, Ouigo, and airlines like Vueling offer significant fare reductions, while hotels provide discounts up to 60%, valid through December 2026.

🌍 HBX Group, a publicly traded company on the Spanish Stock Exchange, intensifies its commitment to ESG principles, integrating them into corporate governance. In 2024, it completed a double materiality assessment as part of adapting to the EU's CSRD directive. By 2025, HBX achieved inclusion in the IBEX 35 ESG Index and received multiple sustainability awards. The company has set ambitious goals for its 2026-2030 ESG Plan, focusing on climate risk mapping and carbon footprint reduction, aligned with global climate commitments.