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💻 Del 21 al 23 de enero, el Pabellón del Conocimiento de IFEMA MADRID acoge FITUR TechY 2026, consolidando su 20º aniversario como foro de turismo tecnológico. Patrocinadores como Cajamar, Orange Empresas y Veolia acompañan a expertos como Gabriel Escarrer y Stefan Junestrand. Destacados foros como TechYnegocio y TechYdestino abordan la inteligencia artificial, sostenibilidad y experiencias inmersivas. También se entregarán los AMT Smart Destinations Awards, reconocidos por su innovación en el ecosistema turístico.

🌏 SERGESTUR's 2026 edition of "150+ Influential Tourism Professionals in Spain" introduces the "TOP TOURISM LEADERS by 150+" category for consistent contributors, like José Luis Yzuel (In Memoriam). The list highlights diverse profiles and strengthens territorial balance. Selection focuses on innovation, leadership, and ethics, monitored through various platforms. Validated by the Committee 150+, it celebrates Spanish tourism talent and promotes a more competitive, human, and sustainable industry.

🏨 Jaippy's 2025 analysis ranks Spain's top-rated hotels based on Booking reviews. Large hotels (150+ rooms) are led by Mandarin Oriental Ritz (9.5), while Hotel Rector (9.83) tops small hotels (≤50 rooms). Review conversion rates are 40% for small, 30% for medium, and 20% for large hotels. Spirit Hotel Gran Bilbao, ranked 33rd with a 9.08 rating, leads with 4,674 reviews and a 43.5% conversion rate. The report emphasizes reducing "8" ratings by enhancing guest experiences.

🤖 Septeo Hospitality will participate in FITUR 2026, held in Madrid, featuring Ulyses Suite, their integrated Travel Tech platform. Ulyses Suite combines operations, sales, payments, and data analytics, enhanced by AI for process automation. Witbooking will showcase its hyper-custom orchestrator for personalized booking. Septeo Payments will focus on centralized payments and financial control. Ulyses PMS introduces AI agents for housekeeping and operations. Visit Septeo at pavilion 12, stand 12D04.

📈 Grupo Pierre & Vacances achieved a global revenue of €1.95 billion, marking a 3.8% increase. In Spain, revenue rose by 12.7% to €121.7 million in the fiscal year 2024/2025. Óscar Güell, the director general in Spain, will also oversee European development. The company plans further growth through synergy, process harmonization, and expansion into new markets. Since 2022, €300 million has been invested in asset renovation and service improvement, emphasizing premium offerings in Spain.

📈 Grupo Iberostar's 2025 income reached €5.1 billion, a 14% increase. Their investment plan is €1 billion through 2028. Iberostar Hotels & Resorts generated €2.369 billion in revenue, an 8.7% rise. With 100 hotels in 14 countries, management contracts are prioritized. New openings: Iberostar Selection Montenegro and Zanzibar in 2026. EMEA sales rose 12%, UK up 20%. In the Americas, Argentine market saw a 34% increase. Sustainability efforts reduced landfill waste by 80%, with 93% seafood sourced responsibly.

📖 TecnoHotel's issue 507 released during FITUR week, available at booth 12G25, highlights AI in hotels. Discussions focus on integrating AI into operations and strategic decision-making. The magazine covers TecnoHotel OnTour events in Valencia and Santiago de Compostela, with insights from FITUR 2026. It includes a business directory and promotes initiatives like TH Lab and TH Ready to Go. In 2026, TecnoHotel OnTour will visit Córdoba, Tenerife, San Sebastián, Palma de Mallorca, and Murcia.

🗺️ Gijón launches its Strategic Tourism Plan, guiding the sector until 2035, aiming to become a leader in responsible tourism. With input from over 120 stakeholders, the plan emphasizes sustainable growth, local identity, and quality employment. Key areas include destination improvement, visitor management, technological innovation, and local identity preservation. Vice Mayor Ángela Pumariega emphasizes maintaining Gijón's unique identity. The plan also targets ecotourism, digital marketing, and extending the tourist season.

📅 Fitur 2026, Madrid, January 20-24: Hotel reservations increased by 6.13%, with average rates rising 5.3% to €425 compared to 2025. Professional phase bookings (January 20-22) climbed 4.7%, with rates slightly up by 0.27% to €443. Public phase (January 23-24) saw an 8.3% booking boost, with rates up 11.7% to €393. Average stay extended 17.48% to 1.87 nights. 10,000 companies from 161 countries to attend, generating over €500 million.

📊 Madrid, 21-23 Jan 2026: FITUR TechY 2026 at IFEMA MADRID. Sponsored by Cajamar, Orange Empresas, and Enovam. Key figures: Lasse Rouhiainen, Gabriel Escarrer, Pau Garcia-Milà. Key topics: AI in tourism, sustainability, digital competitiveness. Forums: TechYnegocio, TechYdestino, TechYfuturo, TechYsostenibilidad. Highlights: Chile's success in Tourism Intelligence, AMT Smart Destinations Awards, Succo Session. ITH Lab features robotics and innovation demos. Contact: Instituto Tecnológico Hotelero (ITH), Tel.: 91 417 12 46.