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🌍 Millennials and Gen Z in Spain take an average of 2.8 trips annually, allocating a budget of €683, a 6.1% increase from previous years. 57% of travelers use digital platforms for inspiration, with Instagram, YouTube, and Facebook as top sources. Gen Z prefers TikTok and Snapchat for discovering new destinations. The "Gen GenAI" travelers demand personalized services and real-time information, leaning on artificial intelligence. Travel trends include sustainable tourism, "tour tourism," and bleisure trips. The tourism industry is advised to focus on sustainability, personalization, and technology to meet the expectations of future travelers.

🏖 Imserso is reforming its senior tourism program to halt degradation and ensure compliance, following issues with Turismo Social (Ávoris) over the last two years. The reforms, to be detailed in the upcoming tender specifications, include stricter penalties for non-compliance and increased funding for service quality improvements. Hotels in the program must now be at least three-star and offer leisure activities, alongside producing informative brochures on active aging and elder abuse prevention. Additionally, the travel management companies must evenly distribute 36% of each lot's places monthly throughout the campaign.

💻 Founded in 1995, Diurnus has over 30 years of experience in travel agency management systems. On April 3, 2025, Beroni, established in 1987, acquired Diurnus, enhancing its position in Catalonia’s technology sector specialized in travel agencies and destinations. Post-acquisition, Beroni's catalog includes over 70 tech solutions across 5 lines, with products like Wasabi-s (used by 900+ agencies), and plans to allocate 8% of annual turnover to innovation and R&D. The acquisition marks a strategic phase for Beroni's 2025-2027 plan, focusing on innovation, technology, and customer service.

🏨 Spanish hoteliers experienced a surge in Easter bookings as soon as the rain stopped, with tourism growth stabilizing at high levels compared to the previous record year, according to CEHAT President Jorge Marichal. From November to February, Spanish hotels saw a slight increase in occupancy, with an 8% rise in ADR and a 3.4% increase in RevPAR. The desestacionalización (seasonality reduction) strategy is credited for this growth, alongside a price increase due to improved offerings. A significant change during the pandemic was a 4% increase in hotel rooms for 4 and 5-star categories, maintaining high occupancy despite this growth. Challenges faced by the sector include regulatory issues, food waste legislation, Imserso travel program concerns, and the need for regulation in the tourist housing market.

🏖️ Catalonian government approved a decree on March 25, 2025, doubling the current tourist tax rates by 2025, pending ratification by the Catalonian Parliament. New Barcelona city rates (without VAT) include €7 for 5-star hotels and luxury campsites and €4 for tourist housing, with a potential additional municipal surcharge of up to €8. Other Catalonian municipalities can charge up to €4 extra. The tax revenue will allocate 25% to housing policies and 75% to the Tourism Promotion Fund. The decree also mandates sustainable tourism development aligned with UN's 2030 Agenda.

📈 Ávoris, led by Juan Carlos González and Vicente Fenollar, focuses on Costa Rica for international expansion after recent Mexico entry with Catai brand. The decision is not final, but Costa Rica is likely the next market for Catai. Iberojet operates flights from Madrid to San José twice weekly, increasing to three times from June to October. Ávoris partnered with Travel Shop in Mexico, entered Italy in January with Travelplan and Welcomebeds, and plans for France and Morocco. In 2024, established presence in Brazil and Argentina via CVC consortium, offering Special Tours circuits, Welcomebeds, and Welcome Incoming Services.

🏦 Great Place To Work (GPTW) included 63 companies in Spain's annual list for career development, with only three hotel chains: Hotelatelier, MarSenses Hotels & Homes, and Hilton in Barcelona. Hotelatelier, with a staff of over 600 and 41 hotels, ranked 7th among companies with 501-1,000 employees for Best Workplaces España 2025. MarSenses, with five 4-star hotels and a villa in Mallorca plus one establishment in Menorca, had employee satisfaction rates above 94%. Hilton, a global hotel leader with over 8,300 properties in 138 countries, was named number 1 by Great Place to Work and Fortune in 2023. Hilton Barcelona has 377 employees, with over 86% considering it an excellent workplace.

🏖️ In 2024, tourism accounted for 36.8% of Canary Islands' GDP, contributing €21.424 billion, a historic high, as reported by the Impactur study by Exceltur in collaboration with the Ministry of Tourism and Employment. Employment in tourism grew by 9.4% in 2023, reaching 358,230 jobs, equivalent to 80% of the region's total employment. The quality of jobs improved, with 63,000 new permanent contracts since 2019, reducing seasonal jobs from 34.3% to 9.5%. Tourist spending increased by 55% compared to 2019, with a 29.6% rise in daily spending and a 19.7% rise in overnight stays. International and national markets, especially British and German, contributed significantly to growth. Taxes related to tourism in 2023 reached €3.134 billion, 39.7% of the total, supporting public services. Accommodation grew by 128,000 places from 2009 to 2024, with 103,000 from vacation rentals and only 25,000 from hotels.

📈 Simón Pedro Barceló, co-president of Barceló Group, in an interview with Diario de Mallorca, doubts the sale of Ávoris, projecting aggressive results that potential buyers may not acknowledge. Ávoris faced over €300 million in losses from 2020 to 2022, aiming for a swift recovery. With €4.5 billion in sales last year and an Ebitda of €45 million, 1% of sales, Barceló anticipates doubling the Ebitda this year, highlighting a significant growth in results.

📄 María Teresa Sancho, Imserso's director, is worried about the potential extension of the 2024 budget into 2025 if new budgets aren't passed. The tourism program for seniors risks maintaining its €72 million budget for the third year. Without a price adjustment, hotels and agencies face inadequate compensation; hotels receive €25-26 per night against a real cost of €34, and agencies earn €14.50 per sold seat. Recent seasons saw a decline in participating hotels and quality.