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🏠 Lloret de Mar, October 9, 2025 – The ITH Hotel Energy Meetings, organized by the Instituto Tecnológico Hotelero (ITH) and the Federació d’Hostaleria i Turisme de les Comarques de Girona, showcased the role of energy efficiency in enhancing competitiveness for Girona's tourism sector. The event, featuring Antoni Escudero and Coralía Pino, introduced the ITHSaveHotel program, offering energy cost reduction strategies, expert advice, public funding, and certifications, drawing over 7,500 tourism establishments in Girona.

📈 Gran Canaria, 9 de octubre de 2025 – The Hotel Data Game Challenge, organizado por ITH y FEHT, se celebró en Gloria Palace San Agustín Thalasso & Hotel. Este evento reunió expertos para impulsar la digitalización hotelera mediante IA y análisis de datos. Inaugurado por José María Mañaricua, Beatriz Heras, y Marco Aurelio Pérez, destacó la competitividad tecnológica. Participantes incluyeron Álvaro Muñoz, Yolanda Younes, Paula Reinoso, Teresa de Pablo, y Javier de la Lastra.

📈 24 de septiembre, Málaga: Javier Ortiz, CEO de Sextaplanta, destacó en el Smart Travel News Roadshow la importancia de la calidad de las preguntas para el impacto de la inteligencia artificial en revenue management. Durante su ponencia, Ortiz detalló los ocho elementos esenciales para crear prompts efectivos y enfatizó la necesidad de iterar, verificar fuentes, y combinar asistentes para maximizar eficiencia. Su enfoque se centra en "aumentar" al revenue manager, no sustituirlo, promoviendo nuevas habilidades para transformar la IA en ventaja competitiva.

🌍 ABTA's annual convention in Calvià, Mallorca, concluded with over 300 British tourism leaders. The Holiday Habits 2025-26 report highlights Spain as the top destination for 32% of British tourists over the past year, despite rising prices. CEO Mark Tanzer notes a shift towards last-minute bookings, driven by factors like climate rather than price. Competition is increasing, with countries like Morocco, Turkey, and Greece vying for British tourists. High-quality experiences remain crucial despite cost concerns.

📰 Ávoris and World2Meet (W2M) are expanding travel destinations for 2026. Ávoris adds six new destinations, including Cartagena de Indias, Lima, and El Salvador, expected to see a 17% tourist increase in 2024, totaling 3.9 million visitors. W2M is focusing on the Azores, starting with flights from Madrid, Barcelona, and Bilbao. Spain is the 2nd largest market for Azores tourism, with a 20.8% share. Both operators aim to explore high-potential destinations like El Salvador and Azores.

🏠 Exceltur reports a 3.7% decrease in short-term rental listings in August 2025 across 25 key Spanish cities, including Madrid, Barcelona, and Ibiza. The digital rental service aims to curb illegal tourist accommodations, totaling 91,774 listings with 364,257 spots. Efforts include enforcing current urban and tourism laws, highlighting the need for compliance from online platforms and regional authorities to sustain this progress and ensure legal adherence.

🌏 Británicos priorizan vacaciones: 87% viajaron en 12 meses, 59% al extranjero (un aumento de 6 puntos). España sigue siendo el destino top. Estancias en España suben a 7.7 días. Playa (48%) y escapadas urbanas (47%) son favoritas. 34% usaron agencias; 54% eligieron paquetes (2 puntos más). Entre jóvenes (18-24), 47% reservaron paquetes (aumento de 12 puntos). Uso de IA en planificación se duplicó al 8%. 43% confían en IA para planificar, 38% para reservar.

🏨 Paradores aims to modernize 50% of its hotels by 2028, investing €250 million for sustainable, accessible tourism in Spain. On October 9, the Parador de Jarandilla de la Vera reopens after a 10-month closure for renovations. Funded by €4 million from Turespaña and €2 million from Paradores, improvements include a 49% reduction in energy consumption, €30,000 annual savings, and 115 tons of CO₂ emissions avoided. Major restorations enhance its historic value as a former residence of Emperor Charles V.

🏨 9th October, El Beatriz Madrid: The Hospitality Real Estate Forum's second edition gathers industry leaders to discuss Spain's hotel market expansion. In H1 2025, hotel investments hit €1,766 million—up 20% from 2024—with the Canary Islands leading at €648 million. Spain welcomed 55.5 million international visitors by July, spending over €76 billion. ADR averaged €158.2, with 73.1% occupancy. Expected year-end investment: €2.5-3 billion.

🏖️ Mondariz, a 150-year-old spa town in Galicia, Spain, adapts to modern wellness trends with facilities like a thermal club for kids, golf, and a customizable spa. The "Palacio del Agua," a 3,000 sq. meter interactive spa, recently underwent a three-month renovation. Wellness tourism, growing at 7% annually, attracts tourists willing to spend up to 60% more for experiences enhancing physical and emotional well-being. This sustainable model offers an escape from urban stress, fostering relaxation and connection with nature.