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🏖 Princess Hotels & Resorts, targeting luxury tourists in the Dominican Republic and Mexico, and partnered with Google and Mirai, achieved a 165% increase in qualified leads and 102% in profitability (ROAS) for Q2 (April to June). Campaigns also delivered +18% revenue growth and +14% in bookings. AI-driven Demand Gen strategies and smart bidding tactics contributed to these significant results, with a noteworthy conversion assistance ratio of 19.1.

🌟 Cirque du Soleil's "Alegría" returns to Madrid from December 4 to January 26 at Espacio Puerta del Ángel. Music Bank World Tour features eight major Korean bands at Santiago Bernabéu Stadium on October 12. "Harry Potter: The Exhibition" opens October 4 at Espacio Ibercaja Delicias. "Tomorrowland Immersive Experience" starts October 25 at WiZink Center's Sala de Cristal. "Sorolla, cien años de modernidad" runs from October 17 to February 16. Tapapiés gastronomic route celebrates its 14th edition from October 17-27 with over 100 participating bars and restaurants. Madrid Cocktail Week occurs from October 18-27 with 90 venues participating. "Los Pilares de la Tierra" premieres at Teatro EDP Gran Vía. Two new four-star hotels open on Atocha Street.

🏖️ Alejandro de la Osa, CEO of Europamundo, reports a positive summer season and strategic price maintenance. For the 2025/26 season, a moderate price increase and pre-sale until 15/01/25 are announced. Over 1,100 itineraries and 18,000+ departures are planned between November 2024 and March 2025, including trips to America and Asia. Optimism prevails for 2025 despite global uncertainties, with expectations of a strong year-end close for 2024.

🛫 A district court in Braga, Northern Portugal, fined Irish airline Ryanair for charging a passenger for carry-on luggage that exceeded the company's size requirements as stated on its website. This decision echoes similar rulings in Spain, where the Ministry of Consumer Affairs has imposed sanctions on airlines for charging for carry-on baggage, with varying size allowances across companies like Ryanair, Wizz Air, Easyjet, and Iberia. Travel agency representatives, including president Miguel Quintás, hailed the verdict as a victory for consumer rights.

🛫 Air Europa's failed sale to Iberia Group shifted airline strategies, affecting competitors' plans for over 53,000 flights. Volotea, with Aegean holding up to 21% of its shares, now focuses on Ita Airways' slots at Milan Linate Airport. Binter's ambitions in Madrid and Canarian routes remain competitive with Air Europa. Ryanair eyes expansion with 13 new routes from Paris, Belgium, and London across Europe. Iberojet diversifies with flights to Bangkok, Orlando, and Mauritius, starting weekly Bangkok flights with an A350 on May 30 until December. World2Fly commenced Madrid to Zanzibar on June 28, with plans to continue next year after positive results.

🛂 Starting April 2025, the UK will require an Electronic Travel Authorisation (ETA) for EU travelers for tourism, business visits, and students staying under six months. Announced in 2023, the ETA application opens on March 5, 2023, with a cost of £10 (nearly €12). A second consecutive day of strikes at Belgium's second-largest airport, Charleroi, used by low-cost airlines like Ryanair and Wizzair, results in 186 flights canceled, affecting 30,000 passengers. Millenium settles a dispute with former president and CEO Javier Illán with an €18 million agreement, selling non-strategic assets valued at €6.3 million, leading to an €11.7 million consolidated profit.

🏖️ Mundiplan launched their senior tourism program on September 12, outpacing Imserso's trips by 11 days, which start on September 23. Offering over 100,000 spots at competitive prices for both national and international destinations, Mundiplan features 42 hotels in destinations like the Balearic Islands, Canary Islands, Andalusia, Catalonia, and the Valencian Community, with options ranging from all-inclusive resorts to spa and yoga retreats.

📈 Organizado por Turismo de Gran Canaria y HOSTELTUR, el Overbooking Gran Canaria & Hosteltur Summit 2024 es un evento clave en marketing turístico. Más de 400 personas se inscribieron para el encuentro, que contará con expertos como Jorge Schoenenberger (WinningBoards, Traveltech.vc), Pere Vallés (CEO de Exoticca), y Ricardo Fernández (CEO de Destinia), entre otros. El foro debatirá temas como inteligencia artificial en turismo y cambios de consumo, dos años tras el lanzamiento de ChatGPT.

🏖 Club de Vacaciones, part of Viajes El Corte Inglés group, launches sales for its 'Vacaciones Económicas' program for travelers over 60, two weeks before the Imserso program starts on September 23. Travel period spans from September 2024 to June 2025. Prices start at 170 euros per person for a 6-day trip, including destinations both domestic and international, with designed itineraries, local guides, and no waiting lists or accreditation needed. Offers include special departures from various Spanish cities, flights, 4-star full board hotels, transfers, and travel insurance. Destinations cover popular spots like Benidorm, Costa Brava, and international locations such as Portugal and Thailand, with thematic circuits like the Camino de Santiago available.

💰 Over 886,000 tourist packages may be affected by a new control system according to UNAV's manager Iván Méndez. The Imserso tourism program's booking commences on September 23rd or 25th, depending on the region, with the new registration system expected to launch on October 1st. CEAV's vice president José Manuel Lastra anticipates booking issues due to the SES.HOSPEDAJES platform's malfunctions. Agencies, primarily micro and small enterprises, lack the resources to comply with Real Decree 933/2021. Potential legal sanctions for non-compliance could reach €30,000.