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🏖️ En 2023, España batió récord con más de 85 millones de turistas, superando las cifras de 2019. Proyecciones para 2024 indican que podría haber un aumento del 12% para este año, lo que implicaría 10 millones de turistas adicionales. Expertos, en la jornada de WTW sobre Gestión de Riesgos en el Sector Turístico, identifican la captación de talento y la sostenibilidad como desafíos clave. Las empresas de turismo están adoptando prácticas de ESG para mejorar reputación y competitividad, mientras buscan estrategias para atraer y retener personal en un mercado laboral en transformación.

🏠 España se destaca como destino para turismo de lujo. Sandra Andújar, presidenta de Elite Excellence, señaló en Overbooking Gran Canaria & Hosteltur Summit 2024 que el lujo responde a deseos, no necesidades. Desde 2023, experiencias superan en consumo a productos, y tendencias incluyen privacidad, exclusividad y personalización. Turistas de lujo en España gastan cuatro veces más y generan el doble de empleo que viajeros convencionales. Sostenibilidad gana importancia: certificaciones pueden aumentar ventas en un 5% y satisfacción del cliente en un 15%.

🏖️ Mallorca witnessed a high tourist influx during the peak season, particularly from German and British markets. Key participants in the HOSTELTUR TV debate included Ian Livesey (TUI Musement), Toni Gelabert (JumbOnline), Pedro Marín (Asociación Hotelera de la Playa de Palma), and Miguel Pérez-Marsá Roca (Grupo Cursach). Analysis also provided by Javier Soriano (Connectycs), Susana Alonso Casali (TravelgateX), and Marta Payeras (Buades Legal). The program is broadcast across the Balearic Islands on fibwiTV and is sponsored by OK Mobility with support from AETIB.

⛳ Golf tourism in Spain, as reported in 2022 by the II Economic Impact of Golf Study by IE University, received 1.4 million European tourists and created an economic impact of 15.937 billion euros, up 17% since 2018. The industry directly earned 5.872 billion euros and generated 132,994 jobs, 9.6% more than in 2018, with 93.4% permanent contracts and 94.7% full-time positions. Golf tourists owned 382,755 homes valued at 82.342 billion euros, contributing to the real estate sector and non-seasonal tourism.

🏖️ Spain experiences a high season, affirming its status as a top destination for German, British, and domestic tourists, with record-breaking numbers anticipated. Hosteltur TV will discuss this on Thursday with Ian Livesey (TUI Musement), Toni Gelabert (Jumbo), Pedro Marín (Asociación Hotelera de la Playa de Palma), and Miguel Pérez-Marsá Roca (Grupo Cursach). The broadcast, supported by OK Mobility and AETIB, will be available on fibwiTV across the Balearic Islands at 21:00 and later on Hosteltur TV's YouTube channel.

🏨 A Statista survey conducted in 2023 revealed that 86% of hoteliers believe artificial intelligence (AI) will be the most innovative area in the next two years. Energy management and ESG criteria are priority technologies for 74% and 60% of respondents, respectively. Augmented and virtual reality, and the metaverse, are cited by 45%, while local activities are mentioned in 43% of cases. Back office technology potentials include process automation (41%), Blockchain (25%), and cryptocurrency payment solutions (24%). AI applications have shifted focus since 2021, with 78% now prioritizing predictive models for energy, water, and waste (up from 47% in 2021), maintenance cost reduction (from 53% to 76%), automatic room assignments (from 53% to 72%), predictive material acquisition (from 48% to 67%), and intelligent documentation of infrastructure (from 22% to 60%).

🏖 Mundosenior, a senior tourism operator with 30 years of experience, unveils its 2024-2025 programming, featuring 11 new cultural circuits due to high demand, with options for train and bus travel. The most sought-after trips include Cádiz and Pueblos Blancos, Málaga, and Caminito del Rey. The company caters to over-55 travelers, offering all-inclusive services, complete board, drinks, and entry to monuments, ensuring detailed attention and quality service.

📌 During the high season of 2024, the British market recovery contributed to 1.4% of Spain's GDP, up from 1.2% in 2019. Predictions for late 2024 indicate higher tourist arrivals and spending than in 2023, with expected growth between 5% to 9%. For summer, seat offers might increase by 10% to 15% due to significant fleet expansions. Package tourism is also on the rise, accounting for 40% of Spain's tourism demand. Destinations like Canary and Balearic Islands, Málaga, and other Andalusian locations are gaining popularity.

💰 Imserso to start selling travel packages on September 23 in select regions, with sales extending to additional regions on September 25. The program offers 886,269 spots across three categories: coastal peninsula, islands, and inland cultural tours with 443,887, 230,039, and 212,343 spots respectively. Prices range from €210.47 to €489.99, varying by itinerary. Over 200,000 accreditation letters are sent out daily since August 28, required for travel access.

🏖️ Club Med surpassed its 2023 first semester record in 2024, with an 8% increase in average daily rate (ADR) and a 70.4% occupancy. Reservations for the second semester rose by 5.7%. Business volume reached €1.150 billion, up 9% from 2023, and recurring EBITDA climbed to €244 million, from €228 million. Revenue from resort operations hit €139 million, an 11% surge, with over 778,000 clients, a 2% increase. Bed capacity grew by 4%, with a 0.8 percentage point higher occupancy. Henri Giscard d'Estaing, President of Club Med, highlighted the company's glocal growth strategy and business model transformation. Revenue by region: Europe and Africa €653 million (+6%), America €314 million (+10%), Asia-Pacific saw a 33% jump, and the Spanish market grew by 17% to €2.4 million. Family segment sales in Spain reached €1.7 million, 71% of total and up 22% from the previous year.