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🚀 Jordi Hereu, ministro de Industria y Turismo, anunció que 327 proyectos se beneficiarán de 70 millones de euros de la "Última Milla" para digitalización de pymes turísticas. Estas ayudas, financiadas por los fondos europeos Next Generation y enmarcadas en el Plan de Recuperación, Transformación y Resiliencia (PRTR), han elevado el número de empresas beneficiarias a 394. Cataluña, Madrid y Comunidad Valenciana recibieron más ayudas. Hay tres líneas de financiación: 6 proyectos (5,6 millones de euros) para tecnologías emergentes, 16 proyectos (4,7 millones de euros) para nuevas tecnologías, y 305 proyectos (59,1 millones de euros) para tecnologías testadas.

🏖️ In Summer 2024, Spain remains the top choice for Spanish travelers, though Albania gains popularity. Mabrian's analysis uses summer 2023 demand data and December 2023-June 2024 flight data for May-August 2024 trips. Top destinations: Spain, Portugal, Italy, France, UK, Germany, Greece, Morocco, USA, Albania. Cultural heritage (37%) and gastronomy (12%) are key motives for international travel; 13% favor domestic beach holidays. The USA will increase flights by 5%, with China (7%), India (8%), and Japan (7%) also seeing rises. Spaniards plan international vacations 86.8 days in advance, domestic trips 77 days ahead.

🏨 An ERP for hotels must integrate multiple operations to enhance efficiency and adaptability, addressing 10 key requirements: real-time room reservation and availability management, including OTA integration, automatic room allocation, and overbooking management; streamlined check-in/check-out processes with electronic records and guest profiling; dynamic rate adjustment and revenue management using predictive analytics and promotions; real-time F&B inventory tracking, menu management, and billing integration; event management with scheduling tools, reservation management, and integrated billing; staff scheduling, payroll integration, and performance evaluations for HR; preventive and corrective maintenance tracking, cleaning schedules, and incident reporting for facility management; comprehensive financial management with integrated accounting, financial reporting, and budget management; data analysis with KPI dashboards, customized reports, and trend analysis; and robust data security, regulatory compliance, and backup/recovery solutions. These features ensure customer satisfaction and profitability, providing a foundation for future growth in a dynamic hotel market.

💾 Booking now dominates 71% of hotel sales through online travel agencies in Europe, up 11 percentage points from 60% in 2013. Competitors Expedia and HRS trail with 14.4% and 16.6% market share respectively. Hotels' dependency on OTAs increased to 29.1% in 2023, a rise of nearly 10% from 2013's 19.3%. Small hotels are particularly reliant, with 27% distributing 30%-49% of their supply via OTAs and another 27% selling more than half. Despite a peak in direct bookings in 2021 at 59.7%, this figure dropped to 55% in 2023. Booking faces a €486 million fine in Spain for competition-restricting practices.

🏡 In Valencia, the "ITH TechYroom 2.0" project, a sustainable and technological hotel room concept, was awarded to Caro Hotel- Palacio Marqués de Caro on July 8, 2024. This initiative is a collaboration between Turisme Comunitat Valenciana, Instituto Tecnológico Hotelero (ITH), Visit València, and Hosbec. It aligns with Valencia's objective as the European Green Capital 2024, focusing on sustainability and energy efficiency. Finalists included the 4-star Hotel Dimar and Hotel Vincci Lys. The project follows the first tech room installed at Hotel RH Corona del Mar in Benidorm in February 2023.

🏨 Óbal Urban Hotel in Marbella gained five certifications within six months of opening: ISO 9001 (Quality), ISO 14001 (Environment), ISO 45001 (Occupational Health and Safety), ISO 170001 (Universal Accessibility), and Q for Tourism Quality. Director Manuel Murga highlights the hotel's commitment to quality, sustainability, safety, and inclusivity, aiming to set a benchmark in the Costa del Sol hospitality scene.

🏖 The Ecostars ESG Summit Iberia 2024 on June 27 brought together Sustainability Directors from Spain and Portugal's leading hotel chains at Hotel Meliá Madrid Serrano to discuss green industry strategies. Key areas of focus included energy efficiency, renewable energy, emissions reduction, water management, circularity, social aspects, governance, and digitalization. Participants shared best practices aiming for a more sustainable tourism sector, with plans for further annual events and collaborations. Meliá is trialing the Ecostars Prime tool for real-time monitoring of energy, water, and waste management. Upcoming events include the Ecostars ESG Summit Iberia 2024 for mid-sized chains in October and the Ecostars ESG Summit Europe 2024 for the top 10 European hotel chains.

🏨 The Hotel Hub, a tech-tourism event in Tenerife, gathered about 50 hoteliers including Livvo Hotel Group, Grupo Lopesan, and GF Hoteles. Sponsored by Ashotel and Landmar Hotels at Landmar Playa La Arena, it addressed industry challenges and innovation solutions. Francisco Quintero of Landmar Hotels noted a 25% summer pick-up drop but an 80% increase for winter 2024-2025 with 15% higher prices. The event highlighted excessive OTA reliance by 55% of hotels and showcased successes such as Dreamplace Hotels' OTA independence and personalized experience through Hotelverse technology. The Hotel Hub will visit Benidorm on September 19, with dates in Málaga and Palma de Mallorca on November 14 yet to be confirmed.

💸 Un CRM en la gestión hotelera mejora la interacción con huéspedes y personaliza su experiencia. Las funcionalidades clave abarcan la personalización de la experiencia, gestión de relaciones y análisis de datos. El CRM optimiza las estrategias de marketing y es diferente del PMS, que gestiona la operativa diaria del hotel. La integración de ambos sistemas es crucial para una gestión eficiente y una experiencia de cliente superior. El CRM es fundamental para destacar en el mercado hotelero competitivo, promoviendo la satisfacción y fidelización de clientes.

La Confederación Española de Hoteles y Alojamientos Turísticos (CEHAT) y la consultora PwC prevén una temporada de verano 2024 exitosa para el sector hotelero español, con un aumento del turismo internacional y una mejora en los ingresos por habitación disponible (RevPAR). España mantiene un crecimiento económico líder en Europa y un sentimiento turístico positivo, lo que, junto a las buenas previsiones y el interés creciente por la cultura y destinos españoles, augura una sólida demanda turística.