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🏖 Lonely Planet lists Ses Illetes Beach in Formentera as the 10th best in the world for 2025. FITUR 2025, hosted in Ifema Madrid from January 22-26, expects 250,000 attendees, including 150,000 professionals, 9,500 companies, and representatives from over 156 countries, with an estimated economic impact of €445 million. Air Europa launches a new route from Madrid to Istanbul starting May 12, with four flights a week, increasing to daily in July. Palladium Hotel Group introduces a new luxury brand, The Unexpected Hotels, to Ibiza's Ushuaïa Ibiza Beach Hotel. Cabo de Gata will feature a new luxury hotel inspired by "Lawrence of Arabia" with 54 rooms, involving over €10 million investment. Grupo Barceló surpasses €6.5 billion in turnover for 2024, with the hotel sector contributing €2.122 billion. Post-FITUR activities in Madrid are expected to result in 232,000 night outings, generating €18.4 million for the leisure industry. Spain hit 94 million international tourist arrivals in 2024, facing challenges such as destination saturation and environmental impact. Javier Águila to lead Hyatt's global All-Inclusive portfolio, in addition to his current role.

🏖 Fundación Intermundial, in collaboration with Fitur and ONU Turismo, awarded the Responsible and Sustainable Tourism Prize, highlighting tourism companies' commitment to the environment and societal benefit. The event, marking the award's eighth edition, featured six categories: Hospitality, Transport, Tourism Products and Services, Destination, Social Media, and Special Solidarity DANA Prize. Notable winners include Minor Hotels Europe & Americas for their Founder's Day initiative, Vueling for their Optipath project aimed at CO2 reduction, TUR4all Travel for promoting accessibility, Gijón for its sustainability plan, Japonismo for sustainable travel to Japan, and Civitatis for raising 38,530 euros to aid DANA victims.

🏡 Ramón Aragonés, recognized for over three decades in the hospitality sector, received the Premio Hosteltur a la Personalidad Turística 2024, paying tribute to his career and personal values. Esteemed by industry leaders like Rosario Sánchez Grau and Hugo Rovira, Aragonés was praised for his role in the rapid recovery of NH Hotel Group post-COVID, with its swift reopening of hotels in Europe. His journey began with practical learning in all hotel departments, rising to prominence by age 31 at Hesperia de Javier Illa. His intuition and family background in hotels were highlighted as key factors in his successful career.

🏖️ Jordi Hereu inaugurated FITURTECHY25, organized by ITH and FITUR, emphasizing sustainability for Spain, with 94 million tourists. Jorge Marichal (CEHAT) urged for a Housing Pact for worker and resident wellbeing. Javier García Cuenca (ITH) supported unique, sustainable tourism experiences via innovative technologies. The event covered sustainability, digitalization, innovation, and business challenges in tourism, including AI for de-seasonalization, energy and water management, and waste reduction, with 14% of Spain's food waste from hotels.

🏖 On January 23, 2025, in Madrid, the VIII edition of the AMT Smart Destinations Awards was presented at the FITURTECHY forum, part of the International Tourism Trade Fair (Fitur). Winners included Ok Located, Freeplantour, Barceló Hotel Group, Murmuration, and the City Council of Las Palmas de Gran Canaria. These awards, given by the Tourist Municipalities' Alliance (AMT) and the Hotel Technological Institute (ITH), honor technological solutions aiding in the transformation into Smart Tourist Destinations (DTI). Categories encompassed destination management, tourist interaction, environmental sustainability, and marketing promotion. The new 'Innovative Destination Project' category was won by Las Palmas de Gran Canaria's DataLAB project. The jury consisted of representatives from AMT, ITH, SEGITTUR, Invattur, and Fitur, and recognized finalists in each category. The AMT was founded in 2017 by eight pioneering Spanish tourist destinations, focusing on finance, digitalization, sustainability, accessibility, and cooperation among destinations.

🏠 Jordi Hereu, Spanish Minister of Industry and Tourism, inaugurated FITURTECHY on January 23, 2025, in Madrid, highlighting sustainability challenges for a country receiving 94 million tourists. Jorge Marichal, President of CEHAT, emphasized the need for a State Housing Pact to support sector growth and talent management in the service-intensive industry. Discussions at FITURTECHY25 included the transformative power of AI in tourism, energy management, water savings, and tackling food waste, with the hotel sector accounting for 14% of Spain's food waste. The event featured debates on urban services to attract talent, blue tourism, destination management, digital challenges, and training in the era of tourism intelligence. The day concluded with awards for transformative and sustainable tourism initiatives.

🏨 Meliá Hotels International, Spain's leading hotel chain, plans over €525 million in Ebitda by 2024 and to open at least 25 hotels in 2025. The luxury brand hotels contribute 40% of the operational contribution, with RevPAR increasing over 30%. Meliá operates in 13 of the world’s most visited 15 countries, and 64% of its portfolio is in the premium and luxury segments. New developments include ME Málaga, Meliá Collection Ronda, and Meliá Collection Cádiz, opening in 2025 and 2026. Expansion continues in the Caribbean, Latin America, the Middle East, and Asia Pacific, with noteworthy openings like Meliá Amilla Fushi in the Maldives for 2025 and Meliá Mahe in Seychelles for 2026. The chain has repurposed 40 hotels with more than €400 million invested, including the anticipated Paradisus Fuerteventura and Paradisus Bali in 2025.

🏠 45ª Feria Internacional de Turismo (FITUR) started on January 22 in Ifema Madrid, to run until January 26, with over 250,000 expected attendees, 150,000 professionals, 100,000 general visitors, and 9,500 companies from 156 countries. Economic impact projected at 445 million euros in Madrid. World2Meet (W2M) announced first positive EBITDA (17-20 million euros) at the end of 2024, with a turnover of 3.196 billion euros expected in 2025. Illes Balears mobilized a historic 1.120 billion euros for sustainable tourism. CaixaBank awarded the "Premios Hotels & Tourism." Meliá Hotels International anticipates surpassing 106,000 rooms by 2025. Booking highlighted the support of 1,000 SME accommodations in Spain, reaching a combined turnover of one million euros.

🏨 Hotelverse, a tech platform for room booking with digital twins, sees 20% of hotel website bookings using its room selection feature, yielding an average extra income of €69 per reservation. Over 60 international hotel chains, including Radisson, Iberostar, and Hyatt, have adopted this tech. Enhanced web interaction time has increased by 103%, and conversion rates have improved by over 15%. In 2023, Hotelverse raised €5 million and aims for expansion by 2025, with over three million daily digital twin views.

🏨 Grupo Barceló, in 2024, surpassed €6.5 billion in turnover with an Ebitda of €500 million, and aims to reinvest positive results to avoid debt. Barceló Hotel Group, part of the conglomerate, accounted for €2.1 billion of the revenue. Post-9/11 strategic shift prioritizes security over risk, allowing aggressive project planning due to a strong financial stance. The company plans to spend €400 million in 2024 for hotel acquisitions, renovations, and repositioning, focusing on organic growth, selective expansion in America, the Mediterranean, the Middle East, and the Indian Ocean, avoiding overpriced markets like the Balearic Islands, Canary Islands, Madrid, and Barcelona. In Spain, Mexico, and Morocco, where Barceló has a significant presence, they plan to double their portfolio.