Tendencias del mercado

🏠 Grandes redes de agencias de viajes en España, como Viajes El Corte Inglés, Halcón Viajes, Nautalia, Azul Marino y B travel, están cambiando su estrategia para evitar la guerra de descuentos. Desde hace meses, estas agencias han suavizado sus ofertas, eliminando grandes rebajas y promesas de igualar precios de competidores. Este cambio busca estabilizar y hacer sostenible el mercado, centrándose en el valor del servicio y la confianza del cliente.

📈 Team Group, with nearly 500 travel agency partners across Spain, remains independent after 20 years. Soltour joined its shareholding two years ago. Recent innovations include a reinforced intranet, CRM tools, and Team Flights for competitive airfares. The group opposes integration with vertical groups. The Real Decreto 933/2021 presents administrative challenges. Despite concerns over profitability and provider concentration, summer bookings were strong, especially in short to medium-range destinations, benefiting from early sales promotions.

🏨 In 2025, the restaurant sector in Mallorca saw a significant decline, with August credit card payments indicating a 30% drop compared to 2024. While table occupancy remained stable, customer spending on dining out decreased. Hotel giants like Marriott also reported lower spending by guests beyond room charges, affecting additional services. Despite an increase in hotel guests, shorter stays led to more check-ins and check-outs. Notably, German tourist numbers fell due to economic pressures.

📈 2025: Inflation impacts 70% of European travel plans, with 39% of Spaniards reporting high prices affecting their leisure budget. From January to May, Spanish tourism-related services saw a 5.2% price increase. Other travel deterrents include armed conflicts (30%), health issues (29%), and climate change, making destinations too hot (20%). Spanish travelers are more concerned about price hikes (76% vs. 70% EU average) and extreme heat (61% vs. 52% EU average) than the overall EU population.

🗺 Empresas licitadoras del programa Imserso enfrentan dificultades para contratar alojamientos debido a la congelación del presupuesto en medio de la inflación. Para la campaña 2025/2026, Baleares ha firmado con 21 hoteles, casi la mitad que hace unos años. En Mallorca, 16 hoteles han firmado, dos menos que el año pasado, mientras que Menorca cuenta solo con dos, y Ibiza con tres. Se ofrecerán 140,210 plazas entre octubre de este año y junio de 2026.

💸 El turismo en Mallorca en 2025 muestra un enfoque hacia mayor rentabilidad por turista. En julio, el gasto medio por turista alcanzó 1,403 euros, con un aumento de casi 1%. El gasto diario subió cerca del 10%. El archipiélago superó 12,971 millones de euros hasta julio, un 4.7% más que en 2024, con casi 11 millones de viajeros. A pesar de un descenso del 30% en la facturación de restaurantes en agosto, el turismo se estabiliza, con Francia, Polonia, y República Checa compensando el mercado alemán.

🏨 Mundiplan, through the revived Mundicolor, has announced a list of 51 hotels in the Balearic and Canary Islands for the 2025-2026 Imserso trips. These include 16 in Mallorca, 2 in Menorca, 3 in Ibiza, 6 in Fuerteventura, 9 in Gran Canaria, 3 in Lanzarote, 11 in Tenerife, and locations in La Palma. This effort supports subsidized travel in these regions, enhancing tourism and accessibility for travelers.

🌴 En la temporada 2025-2026, el Imserso ofrecerá 879,213 plazas, con 440,284 en el Lote 1 de costa peninsular, adjudicado a Ávoris por 26 millones de euros. Murcia, con la Costa Cálida, es un destino clave. Precios: temporada baja 224.63 euros (8 días sin transporte) y 309.22 euros (10 días con transporte); temporada alta 324.36 euros y 409.22 euros. Un 0.85% (7,447 plazas) está reservado para pensionistas con tarifas de 50 euros. Comercialización: septiembre. ????

🏨 Ávoris signed agreements with 327 hotels: 101 on the Costa Peninsular and 226 in cultural circuits. Mundiplan secured 59 establishments in insular tourism, with 36 hotels in the Canary Islands and 23 in the Balearic Islands. Mundiplan provided 228,142 slots, with 1,835 at a flat rate of €50: 140,210 in the Balearic Islands and 87,932 in the Canary Islands. The program involves IAG7, W2M, and Alsa through Mundicolor.

🗺 Ryanair criticizes underutilization of Spanish regional airports as a "tourist catastrophe." Of 46 airports, 12, including Castellón, show low traffic: Valladolid and Vitoria (12%), Almería (18%), Zaragoza (20%), and Jerez and Vigo (28%, 30%). Girona, Santander, and others operate at 34% to 68% capacity. In 2024, 13 airports served 14.2 million passengers, far below their 40 million capacity. Currently, they operate at 36% capacity, dropping to 20% if Ryanair ceases operations. Aena's incentive plans fail to fill Ryanair's gap, highlighting network overcapacity.