Tendencias del mercado

📈 5 de junio de 2025, el artículo explica cómo valorar el fondo de comercio de una empresa, un componente intangible que incluye marca, clientela, reputación, ubicación y know-how. Ejemplo: una empresa con ganancias de €80,000, índice de rentabilidad del 10%, activos de €1,200,000 y pasivos de €500,000 tiene un fondo de comercio de €100,000. Se recomienda el uso de software de contabilidad para evaluar estos aspectos.

📈 Amancio López, Grupo Hotusa; Abel Matutes Prats, Palladium Hotel Group; and Rosana Morillo, MSC Group; discussed international expansion at the Foro Hosteltur 2025 in Spain. The panel, moderated by David Rodríguez from Deloitte Spain, focused on opportunities and regulatory challenges facing Spanish tourism businesses. The event explored strategic transformation amid constant change, emphasizing the need for expansion and diversification compared to other countries.

🛠 Ávoris (Turismo Social) leads the bid for Lot 3 (interior tourism and European trips), surpassing Mundiplan and Senior Live. Awaiting Imserso's decision to finalize contracts. Mundiplan is slated to manage Lot 2 (island tourism) next season. The program's total value: €970.4 million over three years, with Lot 1 (peninsular coast) valued at €444.4 million. Administrative offers opened on May 20, economic ones on May 27. Contracts expected to formalize by early June.

🏨 Baleares saw a nearly 30% increase in hotel bookings, while Galicia, Euskadi, and Región de Murcia grew over 40% during May 26 to June 1. Other notable increases: Andalucía (+17.01%), Cataluña (+12.71%), and Comunidad Madrid (+24.89%). Despite these gains, family tourism bookings (2 adults, 1 child) remain below 10% since April, possibly due to rising costs. Last-minute family bookings typically rise in early June, indicating potential changes soon.

💰 Madrid is surging in international tourism, recording a 15.4% increase in visitor spending, totaling €5,423.4 million in the first four months of the year. Despite receiving fewer travelers (2.9 million) compared to Catalonia (5.3 million), Madrid's average visitor spending is €1,866, an 8% rise. Catalonia's spending is €1,068, down by 1.3%. Overall, Spain saw a 9.3% increase in tourism revenue, totaling €34,332.3 million.

🗺 En 2025, agencias de viajes españolas enfrentan una campaña de verano con expectativas moderadas. Aunque los crecimientos entre 2023 y 2024 fueron menores, se prevé una temporada mejor que la anterior. Nueva York espera perder 800,000 visitantes debido a competencia y altos precios. El sector observa una leve recuperación post-pandemia en 2025, con mejoras laborales y el uso creciente de inteligencia artificial para tareas operativas. Sin embargo, la confianza en el trato humano de las agencias sigue siendo clave.

🛳️ 2023: Global cruise passengers increase by 9% to 37.7 million. North America leads with 20.5 million, followed by Europe at 8.4 million. By 2028, projections reach 42 million with 56 new ships. The Caribbean is the top cruise destination (43% of passengers). Travel agents are crucial, influencing 80% of cruise decisions. Millennials and Gen Z account for 31% of new cruisers. The luxury cruise segment tripled since 2010, with 97 ships in 2024.

💰 Gabriel Escarrer, president of Meliá, in an interview with Última Hora, discussed a recent limited-followed strike in the Canary Islands and its potential impact on upcoming ones in the Balearic Islands. He stressed the importance of signing a wage agreement before summer, despite salary increases exceeding the IPC since 2014 being unsustainable. The hotel federation proposed an 8.5% raise over three years. Escarrer emphasized the role of productivity amid rising absenteeism in the tourism sector.

🗺️ "Atlas de contribución municipal del turismo en España de 2025" by Exceltur examines 500 Spanish destinations, ranking the top 100 by accommodation offering. More than 75% of accommodations in 24 destinations are regulated, with hotels in 21, enhancing employment, tourism revenue, and local professionalization. The top 10 destinations include Madrid, Barcelona, and Benidorm. Notably, 40.9% of accommodation supply and 36.6% of demand are concentrated in 50 municipalities, impacting 49.5% of international demand.

📅 En el verano de 2025, las reservas de viajeros españoles dentro de España cayeron un 17%, mientras la demanda internacional creció un 23%, según Destinia. Un aumento de 4% en el precio medio por noche (de 65€ a 67€) y precios altos en destinos causaron estancias más cortas. Mojácar (-46%) y Benidorm (-32%) sufrieron bajas en reservas; Peñíscola subió un 41%. Las reservas al extranjero también disminuyeron un 15%. El Arenal y Palma de Mallorca crecieron un 71% y 37% respectivamente.