Tendencias del mercado

✈️ Ryanair led in Spain from March to May 2025, with 53,400 flights, 36% above pre-pandemic levels. Iberia followed with 42,300 flights, a 5% increase from 2019. Vueling had 38,900 flights, up 13%. Binter saw remarkable growth, with a 49% rise to 23,800 flights. Air Europa decreased by 40% to 12,800 flights. Lufthansa and Air France-KLM had 19% and 35% growth, respectively. EasyJet slightly increased by 4% to 15,100 flights.

🎥 Andalucía, cada año, atiende cerca de 1,400 proyectos audiovisuales generando 20,000 empleos y 110M euros. Alojamiento del equipo cuesta 12M euros anuales. Cine impacta en turismo con 13% en alojamiento/restauración y 7% en transporte; series: 8.6% y 13.7% respectivamente. Proyectos como "Juego de Tronos" impulsan visitas. Promoción en India busca fomentar coproducciones. SetJetters app ofrece visitas geolocalizadas. Iniciativas incluyen podcasts y eventos para potenciar turismo cinematográfico.

🌎 En una entrevista, Roberto García, presidente de Castilla Termal, destacó la internacionalización como clave estratégica de sus cinco hoteles. En 2023, el Monasterio de Valbuena alcanza un 40% de clientela internacional, mientras que Brihuega, cerca de Madrid, duplica su demanda internacional en 2023 y espera un 15% en 2025. El cliente internacional, que prefiere estancias más largas y experiencias auténticas, viaja principalmente en pareja y elige la media pensión. La promoción incluye ferias como Fitur y encuentros especializados.

🏞 In Spain, rural luxury tourism is rising, offering intimate connections with nature and local culture. Six Senses plans to open its third location in Ávila by late 2026, indicating growing investor interest. This tourism style emphasizes quality experiences like private excursions, gourmet dining, and wellness retreats. Sustainable, it boosts local economies and preserves culture through strategic alliances. Tourists seek tranquility and exclusivity beyond traditional city escapes, valuing privacy and authenticity in rural settings.

🗺 Rafael García Garrido, CEO of Travel Live, in 2025, emphasizes the need to revamp traditional tourism, focusing on diverse experiences and disruptive models. Highlighting tourism's evolution, he cites examples like traveling to Lima for top cuisine or visiting Las Ventas in Madrid. He advocates for innovative urban tourism, emphasizing MICE (Meetings, Incentives, Conferences, and Exhibitions) to enhance economic diversity and professional interaction. His approach aims to break seasonality and integrate tourism into urban planning, boosting Spain's global standing.

💸 Halcón Viajes, 2024: Despite a 70% increase in business volume to €304 million, profits halved. Net profit dropped 43.4% to €4.7 million from €8.3 million in 2023. EBITDA fell from €10.7 million to €3 million. Workforce increased from 857 to 895 permanent employees. Previously, losses were €25.8 million in 2019, €31.9 million in 2020, €23.5 million in 2021, and €7.3 million in 2022. Despite challenges, 2024 marks the second consecutive profitable year.

🌍 Canarias welcomes tourists amidst rising turismofobia in Baleares. Despite minority protests, tourists in Baleares often question their welcome. Local hoteliers in Mallorca launched gratitude campaigns, yet travelers feel unwelcome due to subtle institutional signals, rising ecotax, and halted promotions. Slogans like "No more in summer" impact perceptions, leading to a poorer high season. Rival destinations capitalize on this by enhancing promotions during crucial booking times, presenting themselves as more welcoming alternatives.

✈ EasyJet plans to narrow the gap with Ryanair and Vueling for summer 2026. From June 15 to September 13, EasyJet will add 6.3 million seats across over 35,500 flights to and from Spanish airports. Overall, they offer 28.7 million seats with over 160,000 flights network-wide. New routes include Barcelona to Geneva and Lisbon, Madrid to Lisbon, Ibiza to Milan, and Palma de Mallorca to Berlin and Geneva.

📈 Córdoba, Málaga, and Las Palmas de Gran Canaria saw the highest increase in vacation rental offerings in H1 2025, with growth rates of 14%, 9.8%, and 10.6%, respectively. Conversely, Santander experienced a decline of 2.2%. Madrid and Barcelona recorded increases of 4.7% and 5.1%. Notably, Gijón, Palma de Mallorca, and Santiago de Compostela showed declines of up to 25.7% due to stricter regulations. This highlights varying trends in Spain's vacation rental market.