Tendencias del mercado

🏖️ Turismo slow aboga por un viaje pausado, una conexión auténtica con los locales y cuidado del medioambiente. Características incluyen inmersión cultural, autenticidad, conexión personal, apoyo a la economía local, uso de transporte sostenible, flexibilidad y menor impacto ambiental. Beneficios destacan la reducción de estrés, conexiones reales, sostenibilidad y crecimiento personal. Ejemplos de turismo slow son el Camino de Santiago, Galicia, La Gomera, El Hierro y retiros rurales. La industria hotelera se adapta con experiencias significativas, alojamientos sostenibles y mayor flexibilidad para los huéspedes.

🍴 In Spain, 30% of two-Michelin-starred restaurants are in towns with less than 25,000 inhabitants. The Michelin Guide 2025 lists 532 localities, 169 having starred restaurants, with 14 under 1,000 inhabitants and 79 under 10,000. Ten two-starred restaurants are in towns under 25,000 population. Asturias saw bar numbers drop from 5,040 in 2021 to 4,711 in 2023. High-end restaurants are attracting tourists and benefiting local economies, differing from the decline of traditional bars due to aging populations.

🏨 Grupo Rosales Inmobiliario sold the 4-star Vincci Bit hotel in Barcelona’s 22@ district to a national investor for €60 million, with Colliers advising on the sale. The hotel, opened in 2012, has 177 double rooms, nearly 10,000 m² over 9 floors and 3 underground levels. The hotel features F&B points, MICE spaces, a rooftop, gym, and private parking. In 2024, Barcelona is the most dynamic urban investment destination, surpassing €500 million in almost 20 transactions.

🏨 149 hotel chains in Spain have a total of 731 hotels with 65,803 rooms, an increase from last year's 665 hotels and 62,203 rooms. The average hotel size is 90 rooms. The top 10 small hotel chains in Spain have 74 hotels and 9,065 rooms, led by Aubamar Hotels (991 rooms), Landmar Hoteles (949), and Set Hotels (944). Bestprice Hoteles climbed 45 spots to rank 81 by adding 157 rooms, Cabot Hotels moved up 40 positions to 25 with a leap from 448 to 76 rooms, and AZZ Hoteles ascended 35 places to 54 with 523 rooms, aiming to expand from 7 to 20 hotels in five years. My Way Meaningful Hotels dropped 118 spots, AZ Hoteles Intelligence fell 64 places, and Único Hoteles lost 51 positions.

🚀 In Spain, cabin crew (TCP) salaries vary by airline: Iberia offers €28,000 annually, Iberia Express €27,000, Ryanair starts at €24,000 with potential over €40,000, Vueling averages €25,000, Volotea provides around €23,000, Air Europa provides a mean of €26,000, and Easyjet offers €24,000 plus incentives.

🏠 Madrid y Barcelona lideran la oferta de viviendas turísticas en España con 18,837 y 9,853 unidades respectivamente en agosto de 2024. El número total de alojamientos turísticos en España se acerca a los 400,000, un aumento del 16% con respecto al año anterior. Madrid ha visto un incremento del 11.5% en cuatro años, mientras que Barcelona ha experimentado una caída del 43%. El plan de Barcelona es eliminar todas las viviendas turísticas para 2028, mientras que Madrid reemplaza su Plan de Hospedaje de 2019 por ineficacia en regular estos alojamientos.

✈ Istanbul's airport leads Europe with an average of 1,352 flights daily from December 2-8, outperforming Heathrow, Schiphol, Frankfurt, and Charles de Gaulle. Only six years old, it retains continental leadership despite being in a storm-prone area. Istanbul's Sabiha Gökcen, the city's second airport, ranks tenth in Europe with 662 daily flights. Turkey overall is sixth in European air traffic, with Turkish Airlines' hub model connecting east and west akin to Emirates, Qatar, and planned Riyadh operations.

🏩 Globales launches Caramelo Hotels, a new adult-only premium hotel brand set to open its first two establishments in the Mediterranean by summer 2025. The inaugural Caramelo Palma Beach in Mallorca, previously Cook’s Club Palma Beach, will start operations in March 2025 with 318 rooms. Following in May 2025, Caramelo Marina Cala’n Bosch in Menorca will welcome guests to its 96 rooms, featuring terraces and outdoor jacuzzis. Caramelo Hotels aims to blend sophistication with affordability, focusing on Mediterranean culture and market cuisine, offering activities like DJ sessions, themed parties, and sunset yoga. Future expansions include rebranding Cook’s Calvia Beach in Palmanova and Globales Playa Santa Ponsa under the Caramelo brand.

🏨 The 149 small hotel chains in the Hosteltur Ranking have a total of 755 hotels, with 731 in Spain and 24 worldwide, summing up to 67,644 rooms—97% in Spain. The top 10 chains have 9,229 rooms, 10% of Meliá Hotels International's portfolio. Aubamar Hotels leads with 991 rooms, followed by Majestic Hotel Group with 971, and Axel Hotels with 963. Casual Hoteles, ranked seventh, will open new hotels in Granada in late 2023, Bilbao in July 2024, Naples, and the Balearics in 2025. Bestprice Hoteles climbed 44 spots to rank 84 by doubling its number of hotels to 338 rooms. Cabot Hotels rose 36 positions with an increase to 730 rooms, while Snö Hotels entered the top 15 with an additional 174 rooms. Smartrental Group debuted at 23 with 817 rooms.

📈 Minor Hotels Europe, owner of NH Hoteles, is set to delist from the stock exchange as MHG Continental Holdings, owning 95.865% of the capital, will launch a takeover bid for the remaining 4.135% at €6.37 per share—a 37.5% premium over the closing price—valuing the group at €2.775 billion, but requiring only €114.8 million. An Extraordinary Shareholders' Meeting is scheduled for January 20, 2025, in Madrid to approve the delisting. Minor Hotels’ shares have risen 10% in 2024 but lost over 20% since MHG's involvement; average daily trading is just over 52,000 shares.