Tendencias del mercado

🏠 Holidu's study identifies the top 10 best-rated spas in Spain for 2025, analyzing 120 establishments based on thousands of online reviews on Google and TripAdvisor as of February 2025. Balneario de Archena in Murcia tops the list with a 10/10 rating, renowned for its therapeutic mineral-medicinal waters at 52°C and a history dating back to Roman times. Other notable spas include Hotel Las Arenas Balneario Resort in Valencia (9.5/10), Balneario de Puente Viesgo in Cantabria (7.6/10), and Balneario de Panticosa in Huesca (7.6/10), each offering unique wellness experiences ranging from modern spa circuits to natural thermal baths.

🏆 Professions in the Spanish tourism sector extend beyond common perceptions, involving specialized roles in distribution and transportation. Travel agents advise clients, manage bookings, while reservation assistants ensure data accuracy. Product coordinators develop packages, and business development managers drive market expansion. GDS operators manage real-time reservations, with sales supervisors leading teams to achieve sales targets. Airport operations agents, cabin auxiliaries, and train drivers ensure travel safety. Air traffic controllers prevent collisions, and meteorologists provide vital weather information for flights. Ground personnel at airports handle passenger needs from check-in to boarding. Pilots require 18-24 months of training and a B2 English level. Each role is crucial for the tourism industry's optimal functioning, impacting traveler experiences and safety daily.

📌 Increased border difficulties for travelers entering the United States, particularly from Schengen Area countries, have led to travel issues and cancellations. Legal specialists warn Indian citizens to avoid leaving the US due to unpredictable border measures. The country has seen a 5.1% drop in tourist volume in February 2025, against an expected 8.8% increase, with projected overall traveler volume to fall by 11% within the year. Canadian tourists are altering their destinations, avoiding the US amidst perceptions of instability under the Trump administration.

🏨 "Updating Hotelero 2025" by Hosteltur, set for 20 de marzo, gathers a dozen experts to discuss hotel industry trends, demand changes, new business models, and distribution from 10:00. In Q4 2024, housing prices in Spanish tourist municipalities hit €3,362 per square meter, 83% higher than non-tourist areas. Concerns rise over high-speed rail's social sustainability, impacting local cost of living, amidst protests in Spain.

🏖️ Dubai's tourism grew by 9% year-on-year, reaching a record 18.72 million tourists in 2024, as reported by Dubai's Department of Economy and Tourism (DET). In 2023, the emirate welcomed over 17 million visitors. The growth aligns with Crown Prince Sheikh Mohammed bin Rashid Al Maktoum's vision of making Dubai a global hub for tourism and business. The expansion includes infrastructure like the new terminal at Al Maktoum International Airport (DWC), projected to handle 260 million passengers annually, enhancing the tourist and hospitality sector for growth and foreign investment.

✈ On March 14, an Airbus A380 with registration F-WWOW took off from Toulouse International Airport for a 4-hour flight to assess system improvements for safety and reliability; last A380 produced in March 2021. First flown April 27, 2005, used for tests until March 2022, 251 units built, Emirates owns 123, with calls to resume production.

🏖️ Tailandia welcomed a record 35.54 million international visitors in 2024, surpassing the previous peak of 2019 by 11.09%. Among them, 207,710 were Spanish travelers, marking a considerable increase from 189,000 in 2019. To achieve the goal of 40 million tourists by 2025, Thailand's marketing approach emphasizes increased length of stays and spending, which for Spaniards grew over 32% since before the pandemic. Improved air connections also contributed, with Iberojet operating weekly direct flights, set to increase around Easter. The "Amazing Thailand Grand Tourism and Sports Year 2025" promotion strategy aims to attract new visitors, encourage repeat visits, and extend stays. Opportunities for investors arise, as more accommodations will be needed to host the influx of travelers.

🍴 Búsquedas de "luxury restaurant" crecieron 49% en Google el último año. La Guía Michelin 2025 se presentará el 31 de marzo. París lidera con 121 restaurantes Michelin y 157 estrellas; su historia en la guía comenzó en 1926. Londres sigue con 85 restaurantes estrellados, y su reconocimiento en la guía empezó en 1911. Barcelona ocupa el tercer lugar europeo y decimoquinto mundial, con 39 distinciones en 29 restaurantes. Madrid tiene 29 restaurantes estrellados; Ámsterdam 23; Lisboa 17; Copenhague 13. Países Bajos en total cuenta con 501 restaurantes Michelin, de los cuales 122 tienen estrellas.

🌙 Astrotourism is gaining traction, with 2025 poised to be a pivotal year for astronomical events. The eclipse season starts on March 14 with a penumbral lunar eclipse visible in Europe, America, and Africa, followed by a total solar eclipse on March 29 over the Arctic and Atlantic, benefitting Iceland and northern Canada's tourism. September sees a partial lunar eclipse on the 7th and an annular solar eclipse on the 21st, visible in the Pacific and South America, boosting tourism in Chile and Argentina. Infrastructures are developing in renowned observing locations like Teide National Park in Spain and the Atacama Desert in Chile. Specialized tourist packages are designed, with an economic impact on communities offering astrotourism due to higher spending by specialized tourists seeking unique experiences.

🏝 Cuba's hotel occupancy sits at barely 25%, reflecting a political and social decline with tourism not expected to recover until 2030. In 2024, Cuba witnessed a 10% decrease in international travelers to 2.2 million, marking a 17-year low. Tourism revenue plummeted to $1.216 billion, a 61% drop from pre-pandemic levels. Over 10,000 skilled tourism workers have emigrated in the last three years, and companies like Iberojet have ceased flights while Iberia reduced frequencies. Meliá created an importing company in July to combat widespread shortages in Cuban hotels. Despite tourism struggles, Cuba allocated 40% of its first-half-year investments to the sector, investing 4.6 times more in hotel room construction than in education, health, or agriculture.