Tendencias del mercado

📍 Mallorca, 2024: The island sees 13.5 million tourists annually, with 5 million from Germany, amidst a population of under 1 million. Tourist accommodations surged from 17,571 in 2012 to over 104,000 in 2024, a sixfold increase. Reports from German outlets like Der Spiegel highlight rental and environmental pressures, while The Guardian and the BBC note tourism contradictions. French, Swedish, and Dutch media emphasize biodiversity loss and rising costs. Spain’s tourist housing doubled from 2016 to 2023, exceeding 340,000 units.

🏕️ La demanda de viajes a Barcelona, Granada, Ibiza, Málaga, Palma de Mallorca y Tenerife cayó 3.8% este verano, según Lighthouse. Palma de Mallorca lidera con un descenso del 7%, mientras que Ibiza y Tenerife experimentan las menores caídas, con un 2% y 1% respectivamente. Las protestas contra el turismo parecen influir en la decisión de los viajeros para visitar estos destinos durante julio y agosto.

🛳 Málaga's Feria, from August 16 to 23, welcomes nearly 30,000 cruise passengers, arriving on seven ships. On August 17, three ships brought over 10,000 tourists, including 4,965 on TUI's Mein Schiff Relax. August 19 sees the peak with 9,560 cruisers. Hotels expect 90% occupancy, while tourist information points reported 6,474 visitors, a 17% drop from the previous year. International travelers make up 58% of visitors.

🌎 Ávoris, W2M, and Mundiplan, current Imserso travel contract holders, target senior tourists with specialized platforms. Ávoris offers trips starting at €700, while W2M provides 8-day Canary Island tours from €455. Mundiplan proposes European circuits and international trips like a 5-day Istanbul getaway from €1,125. By 2025, 77% of Spaniards over 55 plan leisure travel, with most preferring hotels over alternative accommodations. The tourism trend among seniors is on the rise.

🍳 La hostelería en España emplea 498,000 extranjeros, formando el 27% de su fuerza laboral, frente al 12% en el resto de la economía. 72.75% provienen de fuera de la UE. 85% son asalariados y 15% autónomos. El sector enfrenta dificultades para atraer personal por bajos salarios, jornadas largas y precariedad laboral. Según CCOO, muchos trabajan en hostelería como primer empleo en el mercado español, a menudo en condiciones vulnerables.

🗺 In August 2023, Mallorca experienced unexpectedly light traffic during peak hours. Earlier summer protests about overcrowding had low turnout, with attendance roughly 10% of the previous year's. Another protest was considered but faced opposition from businesses struggling with fewer customers. The issue seems more about infrastructure management than tourism itself. Factors like the conversion of homes to tourist rentals and unregulated immigration, not addressed in political agendas, might contribute to these challenges.

🗺️ Pedro Fiol, president of Aviba, highlights labor absenteeism as a factor impacting hotel quality in the Balearic Islands, suggesting linking wages to productivity. Optimistic for summer sales in 2024, he notes Ibiza and Menorca's need for dynamic pricing. Trump’s migration policies cause cautious travel trends, while anti-tourism protests gain organization in the region. Inter-island flight prices rose by up to 30%, affecting business competitiveness and residents, with a suggested increase in route subsidies as a potential solution.

🔥 Brit tourists are shifting from South Europe in summer due to heatwaves and wildfires. Temperatures surpass 40°C in places like Spain, Greece, and Turkey, prompting delays to September-November. The European Travel Commission notes 9% adjust trips for extreme weather, up from last year. Inflation motivates cheaper travel months; Hays Travel notes postponing saves 38%. Ibiza mid-season bookings rise 30%; Oct-Nov European bookings up 20%. EasyJet CEO highlights better off-summer climate and growing non-peak travel. AirDNA reports declining summer visits since 2018.

🏖 Experiential tourism is about creating unique, memorable experiences for travelers by allowing deep interaction with the destination's culture, people, and environment. This approach emphasizes personalization, authenticity, and immersion, offering benefits like increased customer loyalty, differentiation from competitors, and reduced seasonality. Hotels can adapt by organizing thematic events, exclusive routes, and utilizing PMS technology to enhance guest experiences, aiming to transform their stay into an unforgettable narrative.

🏖 Málaga's city council will approve a three-year moratorium on new tourist housing registrations this Thursday. This measure, announced by Mayor Francisco de la Torre, aims to revise the city's urban plan to balance tourism and residential needs. Despite previous restrictions, new tourist housing registrations in Málaga continue to grow, albeit slower than the provincial and regional rates. With over 12,700 registered tourist accommodations, only 8,600 are actively marketed. The local tourist housing association supports the moratorium for the sector's stability.