Tendencias del mercado

🏖️ In the summer of 2024, the German market saw a record in all-inclusive bookings, with 55% of German tourists choosing this option. Turkey was the top destination, attracting 40% of all-inclusive reservations and seeing a 48% increase in German visitors from the previous summer. Long-distance travel reservations increased by 37%, reaching 12% of total bookings. The average booking was made 127 days in advance, 5 days more than in 2023. Families traveling increased by 36%, and bookings in five-star hotels rose to 30% of tourists. Dertour anticipates these trends to continue into 2025.

🏖️ Spanish tour operators ended summer with a positive balance despite a slowdown in demand due to inflation and declining savings among many families. Key industry executives made a generally positive assessment of the summer season, with Mapa Group's General Director Alberto Díaz noting higher billing than profitability. Europamundo CEO Alejandro de la Osa reported a solid balance in sales. However, the overall profitability of wholesalers was reduced due to inflation, with a significant effort required to confront it. The industry is cautiously optimistic about the final quarter sales, bouncing back to previous year levels in September after disappointing July and August.

🏖️ ABTA's Travel Confidence Index shows UK public confidence in international travel at +47, up six points from last year. Travelers booking with professionals scored +72, and package holiday bookings scored +74. Confidence among families and 25-34 year-olds remains strong at +62 and +60 respectively, while a significant increase was noted among 45-54 year-olds with a +16 point rise. However, confidence among those over 65 fell from +33 to +26. The report underscores the need for support in obtaining correct travel documents, with 71% considering it essential. Upcoming EU entry requirements include EES in November and ETIAS in the first half of 2025. The full report will be presented at ABTA's Convention in Greece in October.

💡 BBVA Research reports climate change by the end of the century could shift tourism from southern to northern coastal provinces in Spain due to a severe global warming scenario projecting a 4.8 ºC temperature rise, resulting in a 7% drop in tourism demand by 2100 compared to 2024-2030. The Mediterranean coast and Balearic Islands may see a 60% summer demand decrease with partial autumn recovery. Climate change challenges Spain's tourism sector, which contributes 11.6% to the GDP and accounted for 9.3% of total employment in 2022. Urban areas seem unaffected, while coastal zones, especially the Mediterranean and islands, are most sensitive to climate impacts. A zero net emissions scenario forecasts a minimal 0.3% demand decrease by 2100. In a low to moderate CO2 emissions future, resembling a 2.8 ºC temperature increase, a small net tourism reduction of 0.6% is expected, with notable provincial differences, potentially benefiting northern provinces like Asturias, predicted to see nearly a 7% increase in tourism demand.

🛈 Journalists from "Preferente" reported throughout the prolonged pandemic, predicting a transformative impact on tourism due to millions confined at home. Contrary to expert forecasts suggesting a dramatic change, the reality post-Covid saw an increase in travel and demand, essentially contradicting expectations of a downturn in tourism. Despite the challenges in predicting the pandemic's effects, the outcome has been a sharp rebound, surpassing the pre-pandemic situation of 2019.

📌 Overbooking Gran Canaria & Hosteltur Summit 2024, hosted in Las Palmas de Gran Canaria, highlighted the increasing importance of communication directors in companies. María Umbert of Meliá Hotels International emphasized the evolving multitasking role in the sector. Iván Carballido of Hyatt Hotels Corporation underscored reputation as a vital corporate value. Anna Viladot of Vueling noted the crucial role of communication in aviation credibility and trust. The summit revealed strategies for local and international market communication, with Meliá Hotels prioritizing Spain, with 150 hotels and 60% of its revenue, while maintaining a local structure in 48 countries.

🛫 Michael O'Leary, CEO of Ryanair, fears Boeing's worker strike might delay the airline's summer season delivery of planes. Ryanair now expects to receive only 20 out of the 25 planned aircraft, primarily 737 models. The strike, affecting 30,000 employees, started on September 13, being the first in 16 years after a 25% wage increase offer was rejected, with workers demanding a 40% rise. O'Leary remains hopeful for a resolution within "several weeks".

🏨 In Spain, hotel bookings for autumn and winter are on the rise compared to 2023, with travelers booking over 90 days in advance in 18.51% of cases. From September 9-16, Catalonia, Andalusia, and the Canary Islands accounted for 51.3% of total reservations. The most significant growth was observed in Castilla y León (+43%), while the Balearic Islands saw a -4.3% decrease. Spain remains the top booking market at 47.8%, followed by the UK at 22.78%. Single-person bookings increased to 21.11% of the total, indicating a shift in reservation patterns.

🛀 En 2024, Hoteles.com reveló en su informe anual que más de 400 socios hoteleros han encontrado objetos olvidados como un Rolex, un bolso Hermès Birkin y un reloj valorado en 124 millones de pesos. Mascotas como pollitos y lagartijas fueron devueltas a sus dueños. Hoteles se adaptan con servicios como "concierge de jabones" y programas para prestar accesorios. Peticiones extravagantes de servicio a la habitación incluyen baños con agua Evian y menú personalizado para mascotas. Beneficios únicos en hoteles abarcan desde recorridos por jardines antiguos hasta concierge de guitarras.

🌪 Tormenta tropical Ileana se aproxima a Los Cabos, México, con vientos máximos sostenidos de 75 km/h y rachas de 95 km/h. Localizada a 305 km al oeste-noroeste de Cabo Corrientes, Jalisco, y a 255 km al sureste de Cabo San Lucas, se desplaza a 19 km/h. Zonas de prevención y vigilancia establecidas en Baja California Sur y Sinaloa. Precipitaciones intensas (75-150 mm) afectaron Colima, Jalisco, Nayarit y Sinaloa, con oleaje de 2-4 m y posibles trombas marinas. Pronóstico del 12 al 16 de septiembre indica lluvias de 200-250 mm en regiones específicas. En 2023, México anticipó hasta 41 ciclones, con 3 ya impactando al país.