Tendencias del mercado

🏖️ La industria turística atiende a viajeros en transporte, hospitalidad, ocio y promoción de destinos, impactando economías locales y globales. Incluye profesionales como guías, agentes de viajes y hoteleros y se adapta a tendencias cambiantes. Sectores clave abarcan transporte (aviones, trenes, autobuses, automóviles, cruceros), alojamiento (hoteles, hostales, alquileres, campings), gastronomía (restaurantes, bares, cafeterías), entretenimiento (parques temáticos, museos, eventos) y agencias de viajes/OTAs. Tipos de turismo van desde cultural, recreativo, de negocios, sostenible, de aventura hasta culinario, deportivo, rural, religioso, de salud, de lujo y educativo. Tendencias emergentes incluyen viajes sostenibles, experiencias personalizadas, tecnología inmersiva (VR/AR), microescapadas, turismo wellness, nómadas digitales, turismo inclusivo y accesible, turismo regenerativo, viajes en solitario y turismo de cine y series.

💵 Ávoris aims for a turnover of €4.8 billion in 2025, over a 10% increase, with an EBITDA target of €80 million. In 2024, the company achieved an EBITDA of €46 million and a turnover of €4.4 billion, up 14%. Business growth exceeded expectations by more than €10 million. Post-fusion with Globalia's travel division, the combined organization grew to 6,000 employees. Ávoris is also seeking acquisitions to expand market presence, focusing on strategic countries like Mexico, Spain, Egypt, Costa Rica, Thailand, and Morocco.

🏖️ In 2024, a Yougov survey revealed that 65% of Spanish and 58% of French tourists rated their travel experience in Spain 9-10 out of 10, while German satisfaction was lower at 45%. Critical factors affecting ratings were accommodation prices, customer service quality, and destination accessibility—all scoring 71% positive, 23% indifferent, and 6% negative. Data from 1,600 travelers surveyed in September post-summer travel indicates peak season issues such as staff shortages could affect service satisfaction.

🛫 Atlanta remains the world's busiest airport in 2024 with nearly 63 million passengers, despite a 1% drop over six years. Dubai ranks second with a 12% increase from 2019, reaching 60 million passengers. Tokyo's Haneda is third with 55 million, while London Heathrow is the only European airport in the top ten, at fourth with 51 million. U.S. airports Dallas and Denver are fifth and sixth, around 50 million, with Chicago in tenth place. Guangzhou leads Chinese airports, followed by Shanghai in ninth. Istanbul's airport is the world's eighth busiest.

🏨 In Spain, five-star hotels once held a prestigious status akin to cathedrals, presenting luxury dining and wedding venues. However, their exclusivity has diminished, with some streets now boasting multiple five-star establishments. To stand out, hotels add descriptors like "Plus," "Gran Lujo," or "Collection." One- and two-star hotels have nearly vanished, with three-star hotels becoming the baseline for affordability and functionality, exemplified by chains like Ibis. Hotel star inflation has even led to claims of seven-star quality, indicating a potential shift towards a ten-star system correlating with increased expectations, similar to the automotive industry's growth.

📌 Over 1,300 workers at South, formerly Iberia Airport Services, applied for voluntary early retirement by December 27th deadline after an agreement with unions. In its first meeting on January 17, 2025, the follow-up commission began to process these applications, starting with a third. South's CEO, Miguel Ángel Gimeno, is pleased with the response. The company, part of IAG and predominantly owned by Iberia, will implement a Workforce Adjustment Plan (ERE) affecting 1,499 employees, who will receive 50% of their average salary from the previous 12 months and a special agreement up to age 65, including payment of a 4.70% unemployment insurance contribution. South employs over 8,400 people.

✈ Ryanair announces significant cutbacks at Spanish regional airports in response to high fees from Aena, ceasing operations in Jerez and Valladolid, and reducing flights in Vigo (-61%/40,000 seats), Santiago (-28%), Zaragoza (-20%), Asturias (-11%), and Santander (-5%). More than 8 million seats will be cut, slashing capacity by 18% and eliminating 12 routes, impacting regional connectivity, jobs, and tourism. Despite this, Ryanair plans to increase seats by 1.5 million at Spain's busiest airports in the summer of 2025. CEO Eddie Wilson criticizes Aena for not incentivizing airlines and plans to reallocate resources to more competitive European markets.

🏡 In 2024, Japan saw a record 36.87 million international tourists, surpassing the previous annual record of 31.88 million in 2019. Tourist spending hit a historic high with 8.14 trillion yen (€50 billion), exceeding 2019's 5.31 trillion yen (€33 billion). The top visitor sources included South Korea (8.81 million), China (6.98 million), and Taiwan (6.04 million), with notable growth from the United States and European countries. The government aims to attract 60 million visitors and reach 15 trillion yen (€93 billion) in spending by 2030.

🏨 Los bancos de camas son intermediarios turísticos B2B que adquieren habitaciones y servicios de viaje a precios negociados para comercializarlos a agencias y operadores turísticos. Su importancia radica en proporcionar a hoteles acceso a una red global de distribuidores, maximizando la ocupación y visibilidad. Operan estableciendo acuerdos con proveedores y distribuyendo inventario a revendedores, con la tecnología jugando un papel clave en la gestión en tiempo real. Proveedores destacados incluyen Hotelbeds en España, WebBeds en Singapur, y Travco en Londres, entre otros. Las tendencias actuales apuntan a mayor conectividad, énfasis en la paridad de tarifas, crecimiento de nuevos actores, uso de datos y análisis, y expansión a mercados especializados.

🏨 Minor Hotels Europe & Americas is implementing a growth strategy in emerging markets like Portugal and Brazil, focusing on areas with high potential and maintaining low debt levels. Ramón Aragonés of NH Hotel Group highlights the expansion in Latin America and Southern Europe, enhancing the company's positioning in the luxury hotels and resorts segments. The strategic investments, made in a context of low debt, aim to add value to NH's portfolio and strengthen its business model in key destinations. The approach includes diversifying assets and balancing urban and vacation destinations. Aragonés will receive the Hosteltur Personality of the Year 2024 award on January 23 at 13:00 at FiturtechY, Techydestino forum, pavilion 10B.