Tendencias del mercado

📈 Hoteles Bestprice closed 2025 with a record EBITDA of €3.65M, up 21%, and a 28% increase in revenue to €8.76M. The average occupancy was 97.55% over 36 months, with ADR at €99.31 and RevPAR at €96.87. Investments exceeded €12M, with nine hotels operating and three more planned in Barcelona, Málaga, and Logroño. Asset value rose to €13.81M, with net debt at €6.34M. The workforce grew by 18%. Forecasts suggest €11M revenue in 2026.

🏠 In 2025, Spain's tourist accommodations reached a historic 146.3 million overnight stays, up 3% from 2024. December alone saw 7.2 million stays, a 4.4% increase. International demand grew 8.3%, while domestic fell 2.3%. Holiday apartments dominated with 52.1% of stays, a 9.4% rise in December. Canary Islands led with 28.6 million stays, up 10.9%. Catalonia topped camping with 21.1 million stays, a 4.5% growth. Castilla y León was the most popular for rural tourism, while the Community of Madrid led in hostels.

🏨 Los hoteles que ofrecen experiencias junto con la reserva pueden aumentar el valor medio de los pedidos hasta un 95%, según Journey. Al integrar servicios como el spa, el valor medio de los pedidos puede crecer un 44%, de 427 € a 615 €. Extras durante la reserva aportan un 16% más al valor. La integración de servicios mejora el retorno de inversión publicitaria de 13 a 30. Los huéspedes recurrentes gastan 1.5 a 2 veces más.

📰 Grumasa-Martinón outperforms Lopesan for acquiring Mar Abierto hotels in Canary Islands. When? In 2026. Where? Spain. Although Lopesan bid €85,001,000, just €1,000 more than Martinón, the latter's comprehensive offer prevails, promising stable job continuity for 25 more employees. Both maintain essential services, but Martinón shows superior knowledge of Lago Taurito water park operations. A key €2.5 million deposit rights difference exists, but a judge will finalize the decision.

🏨 Gabriel Escarrer, CEO of Meliá Hotels International, highlights the need for Spain to maintain its tourism leadership, acknowledging competition from destinations like Egypt. Concerns arise over Aena's increased airport fees impacting competitiveness. Despite challenges, Meliá shows positive 2026 prospects with strong early performance. Fitur's recent event had high attendance, showcasing robust business interest. Jet2 notes Morocco's growth surpassing Spain.

🌐 Google's report highlights Spain as a top global travel destination, emphasizing increased spending per international traveler by 2050. AI is transforming travel planning, with innovations like Canvas in AI Mode for personalized itineraries. Currently, 60% of Spain's tourists are from the US, Germany, France, and the UK. By 2050, Spain's travel sector will see economic growth driven by increased traveler spending, desestacionalización, and diverse experiences. Google's mission is to enhance trip planning while remaining a search engine, not an OTA.

💰 Azora's 2021 fund, with €815 million, is strategizing its divestment by 2028. Sales begin between 2026-2027 to maximize value from 53 hotels (13,000 rooms) in Spain, Italy, Portugal, and parts of Europe, including Greece. Javier Arús, at Spanish Host-In by Grupo Hotusa, emphasized segmentation over bulk sales for market adaptability. The last acquisition was Medplaya's 15 hotels (4,000 rooms). Azora seeks new investment opportunities in Europe, especially in southern regions.

✈️ Jet2 expands operations in Spain with 380,000 additional seats for summer. From April to October, it will offer 4.6 million seats, a 9% increase. Focus is on less busy airports like Girona, Reus, Almería, Jerez, and La Palma. Operating 161 routes from the UK, 16 more than summer 2025, with over 840 weekly flights in peak season. Mallorca leads with nearly 900,000 incoming seats, followed by Tenerife and Alicante. Girona sees a 35% seat increase, and Jerez will double its capacity.

🏟 Puy du Fou España in Toledo welcomed 1.72 million visitors in 2025, surpassing 2024's 1.5 million. Revenue exceeded €70 million. Over 3,000 shows and 250 MICE events were held. In 2026, they've sold 400,000 tickets, aiming for 1.9 million visitors. Visitors created 670,000 overnight stays, boosting the economic impact to over €250 million. The park provides 1,300 direct jobs and 3,500 indirect ones. Rated 9/10 by visitors, it's named "Best Park in Europe" at the World Travel Awards.

🌎 Spain's tourism boomed with 97 million international visitors in 2025, generating €135 billion. Yet, 95% of hospitality workers earn below the national average, according to Ramón González Monroy of CCOO. Despite 300,000 seasonal jobs created in 2025, only 40,000 were permanent due to 100,000 job losses in November. Tourism employs 3 million people, with 64% in hospitality. Post-pandemic, regions like Baleares and Canarias heavily rely on tourism jobs. The industry struggles with talent retention and wage issues.