Tendencias del mercado

🌧 Las intensas lluvias en Andalucía causan problemas en Cádiz justo antes del carnaval (13-22 febrero). La borrasca Leonardo genera riesgo de inundaciones, con alertas de amarillo a rojo. Grazalema, gravemente afectada, ve evacuaciones y problemas en accesos. Cancelaciones ferroviarias agravan el turismo, afectando líneas de cercanías y Media Distancia. Según FAHAT, el mal clima dificulta el uso de vehículos alternativos, reduciendo la accesibilidad y paralizando reservas a corto y medio plazo, impactando el mercado nacional y segmento MICE.

🗺 Angola is streamlining tourism investment with the Simplifica Turismo program, reducing bureaucratic hurdles. Major hotel chains like Hilton and Meliá are investing. Angola promotes itself at international tourism fairs, including CMT, ITB Berlin, and WTM. The Global Tourism Forum - Investment Summit Angola 2026 will be held from May 7-10 in Luanda. Angola aims to establish Luanda as a MICE hub, facilitated by a large airport, numerous five-star hotels, and a visa waiver policy for citizens of over 100 countries.

📅 El Barómetro Hotelero 2025 de STR y Cushman & Wakefield revela un RevPAR de 125.4 euros, un aumento del 5.5%, y un ADR de 166.1 euros, creciendo un 4.8%. Málaga lideró la ocupación hotelera con 82.4%. Marbella registró el ADR más alto a 365.7 euros. En el extremo opuesto, Zaragoza tuvo el RevPAR más bajo de 63.1 euros. Los datos analizan 1,425 hoteles en España, destacando Marbella, Baleares y Zaragoza en crecimiento.

🏖 Navarra, 2026, acclaimed as one of the top ten most welcoming regions globally per the Traveller Review Awards. Evaluated from over 370 million reviews, it showcases Navarra's tourism model emphasizing hospitality. With 1.81 million partners awarded across 221 countries, Spain ranks third in honored partners, with 152,292 establishments recognized. Notable regions include Hidalgo, Newfoundland and Labrador, and Idaho. Preferences shift to authentic experiences, favoring apartments, campings, and ryokans.

🛴 La Federación Andaluza de Hoteles y Alojamientos Turísticos (FAHAT) destaca un 30% de caída en las ventas y un aumento del 15% en cancelaciones debido a la falta de conectividad ferroviaria en Andalucía. Estos problemas afectan severamente al turismo nacional y al segmento MICE, con eventos que no alcanzan la mitad de asistencia esperada. La situación amenaza la reputación y sostenibilidad del sector turístico andaluz si no se soluciona pronto.

📅 Cuba's tourism industry has seen a dramatic decline, with a 62% drop in visitors since 2018 when nearly 5 million tourists visited. By 2025, only 1.81 million travelers arrived, far below the anticipated 2.6 million. Key reductions include a 12% drop from Canada, 29% from Russia, and 50% from Germany. Additionally, a mysterious outbreak of contagious diseases has prompted countries like Canada, Spain, and the UK to issue travel warnings. Argentina advises against travel due to service disruptions and medical supply shortages.

🛫 Cataluña, 2025: Cataluña's tourism dropped by 1.8% from 2024, marking a 4.2% decrease over six years, according to Caixabank Research. In 2025, Cataluña attracted 8.558 million tourists, falling behind Baleares' 9.5 million. In comparison, Andalucía grew its tourism by 16% over six years, with a 6% rise from 2024, totaling 6.2 million visitors. Despite increased spending in Cataluña, inflation negated real gains. Since 2020, Baleares has led Spain's tourism rankings.

🏖️ En 2025, las pernoctaciones extrahoteleras en España alcanzaron 146,3 millones, un 3% más que en 2024, según el INE. Las pernoctaciones de residentes crecieron un 1,3% y de no residentes un 4,2%. Apartamentos turísticos representaron el 52,1% con un alza del 5,9%. Canarias fue el destino principal para apartamentos, con 28,6 millones de noches, un 11% más. En diciembre, las pernoctaciones extrahoteleras fueron 7,2 millones, un 4,4% más interanual.

🗺 Eurostars Hotel Company surveyed nearly 3,000 clients, predicting travel trends by 2026. Over 70% favor short, frequent trips that align with fragmented work schedules. Travelers seek emotional motivations, valuing wellness and local authenticity. Hotels evolve to facilitate local experiences and offer flexible, personalized options. Slow travel rises, with revisiting places in new ways. Loyalty now seeks relevance over discounts. Technology aids travel but isn’t central. The travel sector faces a structural shift to adapt.

📈 Hoteles Bestprice closed 2025 with a record EBITDA of €3.65M, up 21%, and a 28% increase in revenue to €8.76M. The average occupancy was 97.55% over 36 months, with ADR at €99.31 and RevPAR at €96.87. Investments exceeded €12M, with nine hotels operating and three more planned in Barcelona, Málaga, and Logroño. Asset value rose to €13.81M, with net debt at €6.34M. The workforce grew by 18%. Forecasts suggest €11M revenue in 2026.