Marketing

📈 28 enero 2026, en el sector hotelero, Patricia Casado destaca el uso de sistemas de gestión hotelera (PMS) para transformar datos de huéspedes en estrategias de marketing personalizadas. Estos sistemas permiten segmentar clientes y diseñar campañas específicas basadas en variables como frecuencia de estancia y canales de reserva. La integración del PMS con el channel manager optimiza la distribución en todos los canales. Además, la automatización de campañas ahorra tiempo y mejora la precisión del mensaje.

📅 Ávoris launches its first 2026 campaign offering early booking discounts. Valid until February 16, the campaign includes: Travelplan (up to €250 off per passenger), Special Tours (up to 10% off), Welcomebeds (up to 50% off hotel stays), Marsol (10% off cultural circuits, up to 50% off hotel stays), Viva Tours (up to €150 off per person), and Catai (up to 7% off for trips booked 30+ days in advance until December 2026).

✈️ Air Europa's "Time To Fly" campaign offers discounted fares from January 2 to 18. Flights from Barajas start at €25 within Europe, €29 to Africa, €189 to the USA, and €275 to the Caribbean and Americas. Travel by June 18 for domestic, European, African, Middle Eastern, and select American destinations; long-haul flights available until November 30.

🎆 Madrid, New Year's Eve 2025: The Government of Madrid anticipates 205,000-210,000 European tourists at Puerta del Sol, marking a 4% increase from last year. The "Madrid dances this Christmas" campaign targets European tourists, with 60% buying tickets in advance at an average of €28.30. Italy shows significant growth with 10,000-12,000 tourists, while the UK and Germany remain key markets. Musical performances will follow the traditional grape-eating ceremony. This initiative showcases Madrid's strong connectivity for future tourism growth.

📈 Grupo Camino Real, a Mexican hotel chain, achieved remarkable digital marketing success. By partnering with Mirai and utilizing Google Ads strategies, they increased direct website sales by 7% and overall sales by 9.9%. This resulted in an impressive 83% revenue hike from Google Ads and a 9x increase in return on ad spend (ROAS). Key tactics included Performance Max, Smart Bidding, and targeted remarketing, demonstrating the power of effective digital strategies.

🏨 Meliá offers up to 45% off bookings until December 2, flexible until April 2026 for urban hotels and December 2026 for vacation properties in America. Riu provides up to 30% off for Riu Class members, valid for bookings from November 18 to 30, for stays until October 2027. Barceló offers up to 55% discounts using a promo code, and Iberostar has up to 60% off for hotels in Europe, America, and Africa.

📰 Experts at the II Convención de Turismo de la Región de Murcia discussed innovative tourism marketing strategies. Elena González from Islas Canarias and Pilar Domínguez from Mandarina Brand Society emphasized listening to the target audience and maintaining message coherence. Isaac Vidal of Grupo AR Hotels highlighted the importance of attention, interest, desire, and action. Rafael Pérez from LLYC focused on authenticity, strategic vision, and AI's role. Initiatives by Islas Canarias included entertainment ventures like reality shows and video games, aiding in capturing the traveler's attention.

💸 Black Friday sales from top Spanish travel agencies, including Halcón Viajes, B travel, Viajes El Corte Inglés, Nautalia, and Azulmarino, provide significant discounts. From November 3 to December 2, discounts range from 15% to 70%, with Viajes El Corte Inglés starting early on November 3. Highlights include up to 70% off at Halcón Viajes and €500 off Caribbean trips at B travel. Promotions extend to December 1, with varying savings across destinations.

📈 Un plan de marketing hotelero es vital para aumentar la visibilidad y las reservas directas de un hotel, reduciendo la dependencia de intermediarios. Este documento organiza acciones promocionales y de comunicación, optimiza presupuesto y fortalece relaciones con huéspedes. Utiliza estrategias como publicidad en Google Ads, SEO, redes sociales e influencers, y estable objetivos claros como incrementar reservas directas un 20% en seis meses o ganar 500 nuevos seguidores mensuales en Instagram.

🌍 La Xunta de Galicia lanzó una campaña turística en septiembre para resaltar la resiliencia tras incendios en agosto y septiembre. Financian con 3,6 millones de euros, de los cuales 2,6 millones son para la campaña principal. La campaña, que llegará al 84% de la población española, incluye promoción en más de 100 medios hasta el 15 de noviembre. Estratégicamente, se promueven lugares como Ribeira Sacra y la ruta de Trenes Turísticos y se ofrecen ayudas de hasta 2.500 euros por cancelaciones.