La transformación tecnológica de Atlas Hotels: Entrevista con Craig Couper
📈 Atlas Hotels manages 58 UK properties, focusing on non-room revenue enhancement, notably in Food & Beverage (F&B). Post-COVID recovery catalyzed F&B operations improvements, with Atlas tailoring offerings to current trends. In 2024, Atlas implemented a new draft/bottled beer supplier with 85% of properties updated; full completion is expected in 2025. POS integration across estates simplifies stock management and price strategy. Data analytics with Tableau and cloud-based technologies support real-time sales insights and decision-making, contributing to substantial F&B revenue growth in 2024.
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