Innovaciones

🏡 Jesús Gatell was honored with the Innovation Award for his career at the Smart Travel News Awards on December 11, 2024, in Madrid. The event, attended by over 150 industry professionals, acknowledged Gatell's innovative spirit and contributions to the tourism and hotel sector. He has emphasized the importance of caring for family and workers throughout his career and has held positions such as vice president of the Instituto Tecnológico Hotelero (ITH) from 2004 to 2021. Gatell also received the Silver Medal for Tourist Merit in 1990 and the Gold Medal in 2010. The awards aim to celebrate excellence and innovation in tourism.

📈 On December 12, 2024, key insights into leveraging Artificial Intelligence (AI) for optimizing supply chain management and logistics were shared, highlighting its crucial role in forecasting demand and responding effectively to market changes. AI's applications in logistics include anticipating market shifts, automated warehousing, transportation optimization, enhanced customer communication, and smart inventory management. Implementing AI requires high-quality data and system ERP integration, with digital transformation being the starting point for employing AI effectively in business strategies.

🏨 La automatización hotelera optimiza operaciones y mejora la eficiencia. Procesos como la gestión de reservas, check-in/out y control de inventario se automatizan, ahorrando tiempo y recursos. Beneficios incluyen reducción de errores humanos y costes operativos, mejora en la experiencia del cliente, acceso a datos en tiempo real, y un incremento en la eficiencia y competitividad del personal. Tecnologías como PMS, check-in/out automatizados, gestión de reservas automatizada, control inteligente de habitaciones, chatbots, automatización de la comunicación con huéspedes y sistemas automatizados de seguridad y energía, contribuyen a la transformación del sector hotelero. La automatización también apoya la sostenibilidad y la personalización del servicio.

📱 TecnoHotel OnTour Benidorm took place on November 21 at the Gran Hotel Bali, bringing together hotel industry experts to discuss technology trends and their impact on revenue optimization and hotel distribution. Key technologies like RMS and Channel Managers were highlighted by SiteMinder's Senior Business Development Manager Lucía Elso and Lybra Tech's David González as essential for modern hotel management. They discussed the automation of manual processes and the need for real-time data analysis to set prices. Despite the advantages, challenges in adopting these technologies were acknowledged, including system integration and the importance of technical support. The discussion also included SiteMinder's report on traveler behavior trends for 2025, noting that 36% of travelers start bookings on hotel websites, 65% plan to travel for events, 22% abandon hotel websites due to security concerns, and price-quality ratio remains key for customer loyalty.

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📅 Over the past three years, a hotel group has gradually integrated technology, training staff, and measuring outcomes to enhance operations and guest satisfaction. The effectiveness of AI tools varies, as some become permanent fixtures while others are discarded due to irrelevance or unsuitability. The role of revenue managers evolves towards strategy over execution, with AI augmenting but not replacing their function. An experiment with ChatGPT for vacation planning revealed hotel recommendations and direct website links, highlighting the importance of hotel positioning in AI-driven platforms.

💻 Published on December 2, 2024, the article discusses the increasing complexity of personnel selection processes due to staff shortages and high employee turnover rates. It emphasizes the costliness of recruitment campaigns and highlights the benefits of using recruitment and selection software. This software aids HR departments in designing efficient talent retention plans and managing personnel selection campaigns. Features include job posting on multiple portals, CV screening, interview organization, and assistance with onboarding and legal hiring processes. The use of artificial intelligence in these software solutions saves time and reduces hiring time, also supporting internal recruitment and talent management. The software centralizes information, accelerating hiring, reducing errors, and improving workflow efficiency, all while ensuring candidate data privacy and security. The flexibility of these systems to adapt to an organization's specific processes and policies is a crucial advantage. The integration of recruitment software with HR management systems is recommended for a comprehensive talent management approach.

🌤 La borrasca Bert ha impactado la operativa de aerolíneas en Reino Unido, afectando incluso al Airbus A380 de British Airways. Pilotos se vieron forzados a abortar el aterrizaje debido a fuertes vientos, como se muestra en un vídeo reciente.

🏕️ To differentiate in the competitive, saturated tourism and hospitality market, deep understanding of audience beyond demographics, creating authentic value propositions, and an authentic social media presence are crucial. Examples like ecotourism and Kampaoh's growth through genuine communication and reinventing traditional camping for urban customers illustrate the importance of aligning marketing with actions and continuous innovation, focusing on exceeding customer expectations to turn them into brand ambassadors. Resilience and adaptability are also key, as seen during the pandemic, to remain reliable in the ever-changing tourism sector.

💳 On November 28, 2024, Zucchetti Spain highlighted the importance of efficient payment management in corporate dining services, emphasizing the benefits for both companies and employees. Efficient payment systems can improve the dining experience, ensure fiscal compliance, and enhance accounting processes. Digital payment systems like TPV and contactless payments offer speed, security, and flexibility, contributing to better management of operational costs and employee satisfaction. Technologies such as AI-based vision checkout and integrated TPV systems like TCPOS can provide detailed payment reports and improve administrative efficiency.