Innovaciones

🔎 Generative artificial intelligence (AI) is the top priority for 46% of over 300 industry leaders surveyed by Amadeus for the "Navigating the Future" study, with the figure rising to 61% in Asia-Pacific. Other technological priorities include data management (38%), cloud architecture (36%), non-generative AI computing infrastructure (34%), and biometric technology (23%). 51% report significant generative AI presence in their country’s travel sector, 36% expect it within a year, 11% in 1-2 years, and only 2% see it taking over three years. 41% of travel companies have the budget and resources for implementation; 87% are open to working with external providers to develop AI-powered applications. Data security (35%), lack of experience (34%), data quality and inadequate infrastructure (33%), ROI concerns (30%), and difficulty in partnering (29%) are the top deployment challenges. Digital traveler assistance (53%), activity recommendations (48%), content generation (47%), staff support (45%), and travel feedback compilation (45%) lead the use cases. Sylvain Roy, Amadeus Technology Director, stresses the transformative potential of generative AI and the importance of data security and content reliability.

📈 By 2030, artificial intelligence (AI) is predicted to account for 3.5% of global GDP, with an economic impact of 18 trillion euros. Beroni's study with ObservaTUR reflects that 60% of travel agencies believe government support for AI is necessary, yet most lack informed opinions on it. Agencies suggest specialized training (8.47 points) and financial aid (8.39 points) as top measures, with direct hiring subsidies rated lowest at 7.88 points. Beroni CEO Josep Bellés emphasizes the need for knowledge and government-backed training to enhance service delivery.

🛏 Eurostars Hotel Company encourages client engagement through its innovation platform, Hotel Tester Ideas, to determine valued hotel room details. Preferences include chocolates, fresh fruit, bottled water, and local products as welcome amenities. Guests also appreciate useful and comfortable items like bathrobes, slippers, relaxation kits, and practical articles such as headphones and restaurant guides. Creative suggestions feature small aquariums, puzzles, and art kits. These insights are seen as opportunities to enhance hospitality standards and personalize guest experiences.

🏖️ WeRoad cerró 2024 con una facturación de 100 millones de euros, consolidó su presencia en España, Reino Unido, Alemania y Francia, y lanzó una plataforma global en inglés ampliando su alcance a más de 103 países. Captó a 85.000 viajeros ese año. Para 2025, se enfocará en WeRoadX, viajes temáticos y escapadas de fin de semana, dirigidas a millennials. El marketplace WeRoadX opera en España, Italia, Reino Unido, Francia y Alemania. Las escapadas de fin de semana ya representan el 10% de las reservas totales de WeRoad.

✈ Malaysia Airlines Flight MH370, carrying 239 people, vanished on March 8, 2014, flying from Kuala Lumpur to Beijing. After a 119,000 square kilometer search, only 19 pieces have been found, linked to the Indian Ocean. In 2024, Malaysian Transport Minister Anthony Loke announced a renewed investigation with Ocean Infinity, which is confident in locating the wreckage and will only charge the $70 million operation cost upon success. Advanced scientific systems have pinpointed a potential crash site, with new research starting soon.

🏨 Hotel industry technology promises to optimize management and facilitate operations, but small hotels often lack real support from tech providers. Luis Fernández from Hotel Casa Lorenzo criticized the lack of adequate training and continuous support. Raquel Lora, CEO of TurisTeach, canceled a contract with a provider failing to resolve issues in a timely manner. The debate on LinkedIn highlighted the high cost of personalized support and the need for a balanced model. Providers are challenged to offer real support even at the expense of their margins, while hotels must commit to digital transformation from within. The future of the sector depends on post-sale support and customer loyalty.

📱 LG Business Solutions is revolutionizing hotel stays, focusing on connectivity, design, and innovation to meet the demands of guests seeking personalized experiences. Their technology adapts accommodations to upcoming trends, from guest rooms to common areas, ensuring data security and compliance with Data Protection Laws through features like automatic data erasure in LG Hotel TVs. They offer all-in-one LED screens, like the 136-inch LG All-in-one with built-in speakers and a remote control, for meeting and event spaces. Additionally, LG MAGNIT features Micro LED technology with HDR compatibility for vivid auditorium displays, while their climate control solutions, like MULTI V Indoor Units and Hot Water Solution, enhance guest comfort efficiently.

📍 Septeo Hospitality ES&PT will partake in FITUR 2025, showcasing its integrated tech solutions for the hospitality industry. The event, hosting all of Septeo's Spanish and Portuguese brands, aims to highlight their "best in class" digital ecosystem. Their 112-square-meter stand in pavilion 8 will feature expert talks, roundtables, and live demos. Activities will underscore how their offerings enhance operational efficiency and customer experience. The stand will also serve as an exclusive networking space each evening.

📱 Las últimas actualizaciones de un sistema de gestión de hoteles introducen la traducción automática en Concierge Chat y la búsqueda unificada de servicios. Ahora, los mensajes de los huéspedes pueden ser traducidos al idioma del personal y las respuestas editadas antes de enviar. Además, el personal puede gestionar solicitudes y reservas directas de servicios y actividades desde el chat. Estas características mejoran la comunicación con huéspedes internacionales y la eficiencia del personal, proporcionando una experiencia de servicio fluida y de alta calidad.

🏨 Nuevas actualizaciones en operaciones hoteleras incluyen pago seguro en reservas como spa y alquileres, y pagos con tarjetas de crédito/débito, Apple Pay o Google Pay. Se añade la capacidad de compartir archivos PDF e imágenes en Concierge Chat, y una columna dedicada de "Mensajes" en Instant Feedback para organizar respuestas de huéspedes. Además, se personaliza el banner de la Home con títulos, subtítulos, y botones de acción, mejorando la experiencia del usuario y potencialmente aumentando reservas.