La IA no acabará con los metabuscadores, los necesita, dice Skyscanner
📈 2025, Barcelona: Piero Sierra, Chief Product Officer at Skyscanner, discussed AI's transformative impact on the travel industry at Phocuswright Europe. Developing language models costs hundreds of millions, but travel companies benefit by using existing ones. Skyscanner's costs decreased by 47% in nine months, boosting productivity. AI is beneficial in travel inspiration and customer service. Skyscanner focuses on data trust and aims to evolve from a metasearch engine to a trusted agent in AI-driven travel solutions.
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