Iniciativas Eco-responsables y RSE

🌎 Resuinsa updates its OEKO-TEX® Standard 100 Recycled certification, ensuring textiles are made from 100% post-consumer recycled polyester sourced from PET bottles. This certification emphasizes sustainability, strict substance control, and material origin verification. Hotels benefit by reducing virgin resource use, emissions, and PET waste, aligning with international ESG standards, and avoiding greenwashing. Resuinsa's model supports circular economy, innovation, and environmental responsibility, offering durable, comfortable, and sustainable textile solutions.

🏨 Vibra Hotels is expanding beyond the Balearic Islands, starting construction on a 5-star hotel in Seville's historic La Unión y el Fénix building, set to open by Easter 2027. The project, approved in January 2024, will retain key architectural features over 7,000 sqm. The hotel will offer 113 rooms, a panoramic rooftop pool, a gourmet restaurant, and conference facilities, with a focus on sustainability and local artistry to enhance guest experiences.

🚌 Madrid's Metro is tackling increased tourism due to large events by automating Line 6, which serves 400,000 daily passengers out of 2.5 million, aiming for a 30% energy saving and 70% demand increase. EMT Madrid plans an app for Smart Tourism and 500 million annual bus users. In Barcelona, 25,000 cruise arrivals are managed via a multimodal platform. San Sebastián enhances peripheral bus lines and bike stations, aiming for public transport over private cars.

🏨 During the Semana de Oro by AEDH, hotel leaders like Alberto Rodríguez, Javier Tausía, Jordi Caralt, and Francisca García shared industry insights. ???? In 2025, Hoteles Casa 1800 earned accolades, including two World Luxury Hotel Awards. Casa 1800 focuses on purposeful tourism and team wellbeing. Alda Hotels employs over 800 people, emphasizing flexible management and staff autonomy. Hidden Hotels plans expansion into Portugal. Employee attrition rates: deLuna Hotels 4.8%, Hidden Hotels 5%. Key priorities: governance, team care, and environment focus.

🌎 El 1 de noviembre en Madrid, la Cámara de Comercio e Industria Italiana para España y ENIT organizaron el evento “El sector del turismo en Italia y España”. Alessandra Priante, presidenta de ENIT, subrayó la transformación del turismo hacia la sostenibilidad y autenticidad. Antonio Linares de Iberia destacó la importancia de la intermodalidad y cohesión territorial. Iryo anunció la incorporación de WeChat para atraer turistas chinos. Costa Cruceros mueve 16 millones de pasajeros anualmente, con uno de cada seis repitiendo la experiencia.

📈 En el sector hotelero, España representa alrededor del 6% de las emisiones globales del turismo. Hoteles buscan reducir su huella de carbono con energías renovables, digitalización, y materiales sostenibles. Medición con HCMI es clave para optimización. Estrategias incluyen iluminación LED, aislamiento mejorado, y energía renovable, mejorando eficiencia y satisfacción del cliente. Mews ayuda con herramientas digitales, integrando gestión energética y operativa para menos emisiones y mayor eficiencia. Ser sostenible también aumenta la rentabilidad.

🏨 In 2025, Spain hosts four B Corp-certified hotel groups, including ILUNION Hotels, ARTIEM Hotels, and SLEEP'N Atocha. They emphasize sustainability as a management model beyond eco-friendly practices. SLEEP'N Atocha reports 59% less energy and 42% less water consumption per room. ILUNION's workforce includes over 60% people with disabilities. The B Corp model evaluates governance, workers, community, environment, and customers. They argue that sustainability enhances profitability and competitiveness as the 2030 horizon approaches.

🏨 Hilton and Accor representatives discussed high-potential accommodation segments at the Hospitality Real Estate Forum. Hilton's Carlos Miró highlighted their 230 million loyal customers, while Accor's Coré Martín emphasized successful franchising. Kampaoh, led by Salvador Lora, expanded from 400 to 4,000 rooms, with plans for small investor involvement. Guillermo Pérez from Panoram Hotel Management stressed brand importance in Madrid. Kanso Coliving aims for 5,000 beds by 2030, and InsideHome's Francisco Moreno highlighted the potential of short-term accommodation networks.

📊 En 2024, Meliá Hotels International, a través de Meliá PRO, neutralizó más de 4,000 eventos en 40 hoteles, compensando 5,387 toneladas de CO₂. La iniciativa "Road to Net Zero Events" busca reducir 71.4% de emisiones de CO₂ para 2035. La plataforma ofrece medición y compensación de carbono, utilizando energía 100% renovable para evitar más de 1,300 toneladas de emisiones. Meliá es reconocida en el Top 3 del Sustainability Yearbook 2025.

🌳 En 2024-2025, en la Comunidad Valenciana, el proyecto GreenHost, liderado por HOSBEC, logró plantar 756 árboles y compensar 104 créditos de CO₂, valorados en 12.100 euros. Más de 70 alojamientos participan, con un coste de 1-3 euros por estancia. Fuerte Group Hotels planea usar 30% de energía renovable en 2026. Magic World Resort obtuvo la certificación Bioscore. Palladium Hotel Group en Ibiza ofrece formación laboral a vulnerables. El Palacio de Congresos Olympic es el primer centro en España con certificación Bioscore.