Iniciativas Eco-responsables y RSE

📢 The Asociación de Ejecutivas de Empresas Turísticas de España (ASEET) was founded in 2019 to increase women's visibility in the tourism sector, where they represent 60% of the workforce. President Teresa García (IATA executive) oversees the association, which also focuses on solidarity. ASEET's annual charity gala, in its fourth edition, surpassed previous attendance and donations, supporting three social organizations: Aulas Abiertas, Adopta un abuelo, and Fundación BOBATH. The latest event, “Una noche para recordar, un futuro para construir,” attracted 250 guests and 50 companies, raising funds through auctions and raffles of donated tourism products and gifts.

🚩 The 2024 Banderas Negras report by Ecologistas en Acción highlights turistification and urbanization in Spanish coasts, especially the Canary Islands. A total of 48 black flags were awarded for environmental issues across several categories: 16 for sewage and purification deficiencies, 15 for coastal urbanization, 6 for chemical, light, and noise pollution, 4 for biodiversity impact, 3 for marine litter, 3 for unjustified port dredging and expansions, and 1 for damages to historical and cultural heritage. The initiative aims to raise awareness and calls for improvement since 2005, inspecting over 8,000 kilometers of Spain's coastline.

💸 Ashotel proposed doubling the salary increase from 4.5% to 9% for 2024 and 2025 to ensure labor and social peace in the hospitality sector. Discussions with union representatives, especially UGT and CCOO, have been ongoing. The offer, made public by Ashotel's executive board, could inject an extra €100 million into the salaries of 31,850 employees in Santa Cruz de Tenerife's lodging establishments, according to Q1 2024 data from the Canary Institute of Statistics. Ashotel President Jorge Marichal highlighted the focus on social sustainability.

🏖️ On July 3, 2024, Alin Grigoras discusses the significance of sustainable tourism, emphasizing its necessity for environmental impact reduction, improvement of accommodations' reputation, and appeal to eco-conscious travelers. Integrating sustainable practices aligns with the 2030 Agenda for Sustainable Development, as tourism is a major, fast-growing industry influencing local communities and ecosystems. Recommended sustainable actions for lodging providers include energy efficiency, water management, waste reduction, local economy support, and authentic experiences. Certification obtainment, such as Green Key or EarthCheck, technology integration like Energy Management Systems (EMS), and guest involvement through apps and local initiatives are essential steps toward sustainability. Transparent communication and marketing of sustainability efforts through social media, success stories, and detailed reports can enhance reputation and guest engagement.

🏖️ Gabriel Escarrer, presidente de Exceltur y CEO de Meliá Hotels International, stresses the need to manage tourism growth responsibly. In the last decade, tourism has accounted for 24% of Spain's GDP growth and is expected to contribute €200 billion in 2024. Exceltur has launched the “Manifiesto por un turismo con propósito, responsable, inclusivo y regenerativo”, endorsed by sector associations CEAV, CEHAT, Feneval, ALA, and supported by Spain’s Secretary of State for Tourism, Rosario Sánchez. The manifesto includes 80 proposals across five axes to combat challenges like overtourism and encourages public-private collaboration for sustainable tourism growth.

Rebeca Ávila, con 20 años de experiencia en Accor, ha lanzado GT Equal, una firma enfocada en sostenibilidad e impacto social, que ayuda a las empresas a realizar un cambio hacia prácticas sostenibles. Sleep’n Atocha ha sido reconocido por su estrategia de sostenibilidad integral, lo que demuestra que la sostenibilidad no solo es para grandes cadenas sino también para pequeños hoteles con compromiso y colaboración de equipo.

La campaña "Grita mi nombre" de Turismo Costa del Sol invita a descubrir la región de Málaga más allá de los recorridos turísticos habituales, enfatizando su cultura y tradiciones. La sostenibilidad es clave en la estrategia, con acciones como la compensación de la huella de carbono, reforestación, gestión sostenible del agua y energías renovables, apuntando a la preservación de los recursos y prácticas turísticas respetuosas del medio ambiente.

Lloret de Mar devient la première destination touristique à obtenir la certification de son système de gestion durable par Bioscore Sustainability, une entreprise valencienne. Cette initiative comprend divers secteurs dont la restauration, le transport, la culture et les équipements publics, avec 27 établissements et plus de 30 000 places déjà certifiés, représentant plus de 50% de l'offre locale.

TecnoHotel y RaizUp han formalizado un acuerdo para desarrollar el primer informe de inclusividad en el sector Travel Tech y Hospitality, con el fin de evaluar y mejorar las prácticas de diversidad, equidad e inclusión (DEI) en la industria. RaizUp utilizará una encuesta basada en los estándares de la ISO 30415:2021 para crear una herramienta que permita analizar y fomentar ambientes laborales más inclusivos en el turismo.

Marius Donhauser, hotelero y CEO de hotelkit, creó su plataforma de colaboración de software para simplificar la comunicación y operaciones en hoteles, la cual se utiliza actualmente en más de 3.100 empresas globalmente. Hotelkit, fundado en 2012, ofrece soluciones digitales para la gestión de tareas y ha recibido premios como la Mejor Solución del Sector en los Hotel Tech Awards durante cuatro años consecutivos, mostrando su compromiso con la innovación y la mejora continua.