Iniciativas Eco-responsables y RSE

📈 On December 20, 2024, the importance of a corporate restaurant for employee well-being, productivity, and cultural reinforcement was highlighted. Key aspects include the need for a variety of menus, simple payment processes, and the ability to reserve seats and avoid queues. The benefits discussed include physical and mental well-being, reduced stress, enhanced company culture, time savings, and improved internal and external company perception. Implementing efficient management tools, like TPV software, was suggested to optimize the corporate dining experience, personalize offerings, and streamline operations.

💸 The Alianza de Municipios Turísticos de España (AMT) donates €25,000 to aid Valencia's DANA-affected areas. Annual assembly decision by eight key tourism city mayors, held in Lloret de Mar. New AMT president: Adrià Lamelas, succeeding Juan Antonio Amengual. AMT, including Benidorm, created in 2017, comprises cities responsible for 20% of Spain's overnight stays and 4% of tourism jobs. Focus on financing issues, digitalization, sustainability, accessibility, and destination cooperation.

🏖️ Iberostar Hotels & Resorts to open their 16th hotel in Mallorca, the Iberostar Selection Es Trenc, on April 11 following an ambitious renovation plan. Acquired in 2022 by the Fluxá family, the hotel, formerly known as THB Sur Mallorca, has been upgraded from 4 to 5 stars. Located in Colonia de Sant Jordi, it features 198 sea-view rooms, two pools, a fitness room, wellness area, a rooftop with sea views, a buffet restaurant with conscious cuisine, and the Mediterranean-style à la carte restaurant Salivent. The hotel also offers Star Prestige benefits for a more exclusive experience and is committed to sustainability with solar panels, waste reduction, and responsible seafood consumption.

🏕 Costa Cruceros unveiled its 2025 innovation and growth strategy at the first Costa Global Summit in Milan's Allianz MiCo Convention Center. The summit gathered 2,500 attendees, including over 200 from Spain and Portugal. The company with 76 years of history aims to "revolutionize the holiday concept," catering to approximately 35,000 guests daily. Costa's strategy is built on brand positioning, new 'Sea Destinations,' ship-centric comfort, design, gastronomic experience, and advanced technologies for personalization and sustainability. By 2025, the company plans to lead a vacation concept revolution, aiming for zero emissions by 2050, enhanced by immersive experiences, redesigned suites, and a commitment to sustainability with measures like itinerary optimization and six ships powered by shore electricity.

🏖️ Thinktur's Annual Assembly held on December 11 in Madrid focused on sustainability, innovation, and technology in tourism. Innovations such as Effiwaste for food waste reduction and Smartwaterhotel for intelligent water management were highlighted. José Guillermo Díaz Montañés emphasized a cultural shift towards sustainability, noting Northern European customers' 20-year lead in this area. María Velasco and Adelaida Sacristán discussed the need for balanced innovation and public-private collaboration, leveraging NextGen funds for transformation. The event showcased that the tourism sector must lead in sustainability and innovation to maintain global leadership.

🏨 Meliá PRO, the B2B platform from Meliá Hotels International, connects users with over 400 hotels across more than 40 countries, offering exclusive rates and loyalty program benefits through MeliáRewards. Designed for travel agents, companies, and event organizers, the platform provides tools for booking management, personalized support, and continuous training. It also integrates sustainability, with eco-friendly events and hotels boasting environmental certifications. Joining Meliá PRO is free and accessible via their website.

🎢 Explora III, nuevo buque de cruceros de lujo de Explora Journeys, redefine viajes oceánicos premium con 463 suites y 18,7 m² de espacio público por pasajero. Inaugural season includes Iceland, Greenland, and North America's east coast; winter 2026/2027 in the Caribbean. Culinary variety, wellness spa, fitness center, pickleball, and children's creative areas enhance experience. First in the fleet powered by Liquefied Natural Gas (LNG), aiming for 80% reduced environmental impact, complemented by shore power and energy efficiency features.

🏡 86 hotel professionals from Ashotel (Hotel and Extra-Hotel Association of Tenerife, La Palma, La Gomera, and El Hierro) were honored for their dedication and service in the VII Annual Recognition event, first launched in 2017 during Ashotel's 40th anniversary. Various roles such as maids, valets, maintenance staff, receptionists, and cooks were celebrated at the Hard Rock Hotel Tenerife in Adeje. Special contributions to the sector were acknowledged, including posthumous honors for Carmelo Pérez Abreu and Enrique Talg Wyss. Ashotel's Shared Mobility initiative has replaced approximately 13,000 car trips with sustainable transportation since May, reducing CO2 emissions by 79%.

🏠 En 2025, siete pueblos se unirán a la red de Los Pueblos Más Bonitos de España para promover y preservar la autenticidad de los pequeños rincones del país. La XII Asamblea Nacional de la asociación celebrada en Aínsa (Huesca) introducirá a Poza de la Sal (Burgos), Jerez de los Caballeros (Badajoz), Llerena (Badajoz), La Fresneda (Teruel), Berlanga de Duero (Soria), Linares de Mora (Teruel), y Letur (Albacete), valorando su patrimonio cultural, entorno natural y turismo sostenible.

✈ Vueling, an airline established in Barcelona in 2004, engages in humanitarian aid, such as delivering over 8,000 kg of supplies after Turkey's earthquake and over 150,000 protective items to Tenerife in the summer of 2023. They've worked with the National Transplant Organization for over a decade transporting organs and support initiatives like Hope and Progress and Acción Senegal for health and technical professionals. Also involved with Lovaas Foundation since 2021 and Save The Children, Vueling aids vulnerable children and collaborates with foundations like Make a Wish and Proyecto Juntos. Their program “STEAMing: Giving Wings to Female Talent” promotes gender equality in STEAM fields.