Iniciativas Eco-responsables y RSE

🏨 BEST HOTELS, with over 13,000 rooms in Spain, Andorra, and the Dominican Republic, plans for a major 2025 expansion. New openings include the 420-room BEST Village Chipiona in Costa de la Luz and the 800-room Serenade Caribe Club in the Dominican Republic, set for year-end. Renovations continue at BEST Oasis Tropical in Mojácar and the recently revamped BEST Tritón in Benalmádena. Emphasizing sustainability, all hotels now hold Biosphere Sustainable certification.

📖 Hosteltur Academy launches a free 2.5-hour online course for hotel professionals to learn about carbon footprint measurement and reduction strategies. The course covers the GHG Protocol's Scopes 1, 2, and 3, emission sources, and basic calculation tools. Funded by the Next Generation EU Funds, this initiative supports the nation's ecological transition strategy. Instructors Clara Cano Núñez and Mar Muñoz Muñoz bring expertise in sustainable tourism and technology.

🌳 Casual Hoteles has planted 1,000 trees in Perales de Alfama, Teruel, in six months, absorbing three tons of CO₂. ???? Vincci Hoteles turns used coffee grounds into fertilizer for rice cultivation, serving it in selected hotel restaurants. ????️ Paradores organized 12 waste collection points in Spain for World Environment Day. ???? Grupo Piñero avoids 200 tons of plastic waste annually by reducing single-use plastics. ???? Six Senses Ibiza involves guests in sustainability through workshops and farming activities.

🌍 En 2025, el 60% de los europeos consideran viajar solos, con un 76% de Millennials y Gen Z habiéndolo hecho en 2024, aumentando un 69% respecto a 2023. El turismo de naturaleza crece un 34%, con actividades como el senderismo volcánico. Se prevé que el turismo de eventos alcance los $754,000 millones en 2030. El 85% busca desconectar digitalmente, y se espera que el turismo de bienestar llegue a $1.4 billones en 2028. Dos tercios se preocupan por sostenibilidad e inclusividad.

🏨 Iberostar Hotels & Resorts sees double-digit growth in Spain, with notable increases in the Balearic Islands (16%), Andalusia (12%), and the Canary Islands (8%) for 2024 bookings. The British market grew 30%, while the German market rose 2%. The U.S. market expanded significantly due to direct flights, becoming the seventh-largest market in the Balearics. Despite Caribbean demand slowing, Mexico saw a 10% increase last month. Hotel rates continue to rise, driven by higher-value offerings.

📈 VP Plaza España Design 5*, Madrid, secures LEED Gold certification from the US Green Building Council, highlighting its sustainable practices. The hotel reduces potable water use by 33% and incorporates smart lighting, cutting energy consumption. Solar thermal energy and recycled materials, like FSC-certified wood, bolster its eco-friendly approach. In the hospitality sector, 62.65% of emissions derive from electricity, with medium-sized hotels emitting up to 130 tons of CO₂ yearly.

🌍 Meliá Hotels International achieved carbon neutrality for 4,000 events across 40 strategic hotels in 2024, coinciding with World Environment Day on June 5. Through the "Road to Net Zero Events" program, 5,387 tons of CO₂ were offset. Renewable energy reduced emissions by over 1,300 tons, with the rest offset via Climatetrade credits for a clean energy project in the Dominican Republic. Meliá Palma Bay and Palau de Congressos de Palma also reached total carbon neutrality.

🌎 Meliá Hotels International achieved carbon neutrality for 4,000 events by 2024, offsetting 5,387 tons of CO₂ across 40 strategic hotels through its Road to Net Zero Events program. They avoided 1,300 tons of CO₂ by using renewable energy and compensated the rest via Climatetrade carbon credits for a project in the Dominican Republic. Riu Hotels & Resorts, with AI support, predicts and calculates carbon footprints at Riu Plaza España. Riu has reduced its carbon footprint by 50% in the last two years.

✈️ Willie Walsh, director general de IATA, criticized global political institutions, particularly in Europe, during the annual conference in India. He condemned the lack of support for Sustainable Aviation Fuels (SAF), essential for meeting future environmental goals. Europe demands airlines use 2% SAF by 2030 without providing support. Current emissions targets, aimed at a modest 5% reduction by 2030, are unlikely to be met. SAF costs airlines double compared to regular fuel.

🗺️ En la sexta edición del congreso turístico MyT Summit, destacados líderes como Dolores Ordóñez y Marco Táboas compartieron claves para revitalizar destinos maduros. Enfocándose en sostenibilidad y digitalización, los representantes de regiones como Mallorca y Andalucía propusieron mejorar la convivencia entre residentes y turistas. La tecnología emerge como un medio crucial para enriquecer la experiencia turística.