Iniciativas Eco-responsables y RSE

🏨 ILUNION Hotels received the EFQM Global Award 2025 on October 16 in Tarragona, becoming the first hotel company to achieve this excellence level. In five years, they progressed from EFQM 500+ (2020) to 700+ (2025). The award was received by CEOs José Ángel Preciados and Alejandro Oñoro. The chain leads in accessibility and sustainability, with all hotels certified in Universal Accessibility (UNE 170001-2) and holding BREEAM and B Corp certifications.

📈 Riu Hotels & Resorts, led by Catalina Alemany, aims to achieve sustainability across the company by 2030. In 2023, they plan to invest €5 million in sustainable projects in destination communities. By 2025, they will implement the "Riu method" in all operation countries, ensuring at least one social and one environmental project per destination. All Riu establishments will receive sustainability certification this year, aligning with international standards. The company also focuses on enhancing employee training in sustainability.

🌊 Costa del Sol, impulsada por la Diputación de Málaga y Turismo Costa del Sol, ha lanzado "Senda Azul" para promover el turismo azul, integrando 190 experiencias ligadas al mar a lo largo de sus 160 km de costa. Se centra en la sostenibilidad y accesibilidad, con actividades que van desde el buceo hasta la gastronomía. Además, cuenta con tecnología innovadora como realidad aumentada en sitios emblemáticos, y ha recibido premios como el PROA 2025.

📰 Hosteltur reaches over 400,000 tourism professionals across various platforms, offering top-notch information and marketing solutions.

🌎 Costa Rica llevará su liderazgo en sostenibilidad al HIC Summit en Ibiza 2025. Hosteltur, que alcanza a más de 400,000 profesionales del turismo, ofrecerá información y soluciones de marketing a través de diversas plataformas.

✈️ Iberia, Amadeus, BBVA, Repsol, and Telefónica launched "Círculo SAF" on October 2025, promoting sustainable aviation fuel (SAF) in corporate travel to cut emissions by 10-30%. The initiative offers corporate rewards and three levels of participation for diverse companies. SAF meets the EU Renewable Energy Directive, and companies receive certification. Iberia's executives María Jesús López Solás and Diego Fernández emphasized the collaboration for decarbonization. The project aims to reduce aviation's carbon footprint significantly.

☀️ Glatz, fundada en 1895, es una empresa suiza de parasoles que abrió su filial en España en 2020, un mercado clave por su volumen turístico y enfoque en espacios exteriores. Glatz ofrece parasoles con diseños innovadores, como el primer mástil lateral lanzado en 1959, y tecnologías avanzadas, incluyendo iluminación LED y sensores inteligentes. Sus productos, que bloquean hasta el 98% de los rayos UV, son duraderos, soportando vientos de 30 a 100 km/h.

🚢 W2M has partnered with HostAndBoat, granting their agencies Azulmarino, Grand Azulmarino, The Sphere, and Cibeles real-time access to HostAndBoat's booking platform. This also includes Bytour, enhancing its B2B distribution network. Javier Vázquez Caputo, HostAndBoat's Commercial Director, emphasized the commitment to unique, sustainable experiences. Both companies share pride in fostering innovation and sustainability in tourism.

📅 Palma will host the Ecostars ESG Summit Iberia 2025 on October 15-16 at Meliá Palma Bay, focusing on sustainability in the hotel industry. The summit will feature private roundtable discussions about environmental, social, and governance challenges, aligned with the EU CSRD directive. On October 15, medium-sized hotel chains, including Abba Hotels and Senator Hotels & Resorts, will participate. The next day, large chains like Meliá Hotels International and Barceló Hotel Group will join.

🏖 Paradores, with 98 locations in Spain, offers customized corporate events in historical and natural settings. With over 300 event spaces, including four Congress Palaces, Paradores accommodates up to 1,000 attendees. 70% of its hotels are in towns under 35,000 people, boosting local economies. Committed to sustainability, Paradores holds the Ecostars Certificate and provides a carbon footprint calculator. They emphasize authenticity and emotion, integrating technology and regional cuisine for memorable experiences, guided by Carlos Martínez, Business Director.