Gestión Hotelera

🏨 Cristina Velasco, Director of Sercotel Parque Las Palmas, emphasizes the critical role of Standard Operating Procedures (SOPs) in the hotel sector for service standardization and resource optimization. They utilize welcome packs and online trainings for staff education in SOPs. Communication is vital for effective SOP implementation, which must evolve with technological advancements. Digital tools like messaging and newsletters update teams on SOP changes. The interview with Cristina took place on Thursday, July 4. She advises continual SOP updates and effective communication.

📌 Las habitaciones de hotel ofrecen servicios como minibar, aire acondicionado, WiFi, y artículos de aseo para mejorar la experiencia del huésped y motivar reservas. Los hoteles deben enfocarse en destacar estos servicios a través de sus estrategias de promoción en la web y redes sociales. La personalización y servicios a demanda son tendencias crecientes en la industria hotelera. Los hoteles de cinco estrellas pueden incluir albornoces, zapatillas, y tecnología avanzada para diferenciarse. Las redes sociales como Facebook e Instagram son herramientas efectivas para mostrar las habitaciones y promocionar servicios, ayudando a incrementar las reservas.

🏨 Hotel Guadalpín Banús in Marbella, under director Ramón Pons, filed for a force majeure temporary layoff (ERTE), affecting its 180 employees. Workers protested on Monday at Marbella's Plaza de los Naranjos. The ERTE will be rotational and possibly retroactive from the closure date. Trends in tourism highlight a shift to luxury experiences and new markets, as noted by McKinsey & Company. Stoneweg and Bain Capital sold Hotel Casa Lit Barcelona to Grupo Hotelero Gargallo for approximately €25 million, marking Gargallo's 20th hotel, with 11 in Barcelona, after a €1.3 million investment repositioned the hotel, formerly Acta Mimic and Teatro Colón.

🏖️ Club de Vacaciones targets senior tourists with advanced reservations for a varied program including domestic and international destinations, European heritage, and Christmas markets. Advance booking available from July 22. Offers include train and plane packages, full pension lodging, transfers, and travel insurance, with special departures from various cities. Features the Pass Seniors Paradores for three-night stays in over 80 locations across Spain, thermal tourism, and local guide routes. Gift incentives for bookings before July 31.

🏠 Salmántica Cum Laude invested over 4 million euros in purchasing and refurbishing Hotel Tamisa Golf in Mijas, set to reopen in October. The hotel will generate about 50 direct and indirect jobs. Closed since 2019, the boutique hotel will feature 24 rooms and a new restaurant "El Mirador del Golf." Events, especially weddings, will be a focus. Renovations include common areas, a spa, guest rooms, and outdoor pool and gardens.

🏘️ El Gobierno de Aragón lanzó el plan "Más vivienda, Mejor turismo", con 65 millones de euros para 455 viviendas públicas en municipios con alta presión turística. Jorge Azcón firmó convenios con 38 localidades. Huesca recibirá 294 viviendas, Teruel 121, y Zaragoza 40. Sallent de Gállego obtendrá 60 viviendas por 6,56 millones de euros. El plan ayudará a trabajadores del turismo y a personal de servicios públicos sanitarios y educativos, implementado por Suelo y Vivienda de Aragón.

🏖️ Juan Molas, President of the Mesa del Turismo, addresses anti-tourism sentiment in Spain, acknowledging the need for prompt action to maintain Spain's welcoming image. Less than 3,000 people in Barcelona sparked global impact with their hostility towards tourists. Despite concerns, tourism in August is unlikely to be affected, with no significant cancellations anticipated. Molas emphasizes the importance of tourism to Spain's economy and the general population's positive attitude towards visitors.

📋 On July 22, 2024, an article explained the importance of proper stock management to prevent supply issues, highlighting that intelligent inventory rotation avoids excess and ensures supply chain efficiency. The formula used to calculate stock rotation is Sales of the period (cost price) / average stock of that period, which shows the frequency of inventory replenishment. High rotation rates indicate regular stock replenishment correlating with steady sales, while low rates suggest suboptimal frequency, potentially due to lack of logistical automation or demand planning. ERP software assists in real-time inventory management, updating stock levels with sales and receipts, aiding in demand planning and aligning sales, storage, and production. Zucchetti Spain's Solmicro ERP solution is suggested for improving warehouse efficiency.

🚌 12 hotels in Costa Adeje joined the "Ashotel Movilidad Compartida" initiative, replacing 50 daily cars with a real-time seat reservation bus system. Launched in May for one month and extended to September due to demand, the project has achieved 4,881 trips over two and a half months, averaging 105 daily journeys. Covering three routes in Tenerife's south, buses operate seven days a week with a capacity of 15 to 55 seats, tailored to demand. The initiative involves tech firm Celering, operator Sierra y González, and mobility consultant Wawa.

🏨 Ávoris faces the challenge of managing the 2024/2025 Imserso tourism program amidst reduced hotel participation and "humiliating" compensation rates. The upcoming season, starting September 2024, is troubled by inflation and a minimum wage increase, with full board service costs reaching approximately €34 per night versus the paid €25-26. The program, with a stagnant government budget, has declined in hotel participation, from 303 in 2018/2019 to 242 in 2022/2023, a 20% drop. More than 800,000 people are moved annually by the Imserso program. Key negotiations in the coming weeks will decide if Ávoris can secure enough hotels to maintain the program; otherwise, hotels may close during the low season and execute temporary layoffs (ERTE).