Gestión Hotelera

🚿 Coordinated housekeeping and maintenance management is key to preserving hotel properties. Hotels should plan and budget ahead, creating a "replacement check list" for 2025 improvements. Working preventively, rather than reactively, saves time, resources, and can improve guest impressions, market reach, ratings, and average stay prices. Investment in housekeeping and maintenance is not just an expense but adds value to the hotel.

🏨 VRANDED Haus, founded in 2018, assists hotels in rethinking uniform roles to enhance branding and user experience, focusing on strategic, functional, and sustainable needs. Martín Mosquera, co-founder and CEO, emphasizes uniforms as an investment that increases brand perception and staff satisfaction. Combining aesthetics and functionality, VRANDED Haus has worked with chains like Meliá and JW Marriott, adapting designs across diverse climates and cultures while maintaining brand coherence. Emphasizing sustainability, they implement projects for complete circularity, recycling uniforms into new products, and selecting local suppliers to reduce carbon footprint. With a 90% reduction in uniform-related incidents and fast, minimum-order-free deliveries, VRANDED Haus also creates a positive onboarding experience with customized packaging messages. Boutique hotels investing in strategic uniforms operate with higher margins by reinforcing brand identity and enhancing guest experience. The future of hotel branding lies in personalized uniforms and excellence in management, akin to luxury e-commerce. 🏨

🏨 In vibrant Barcelona, Madanis hotels, with a name dating back to the 12th century, offer a unique experience combining Catalan culture and contemporary design. The Hotel Madanis boasts a boutique design near Camp Nou. The Hotel Madanis Liceo in Les Corts offers tranquility, while the Arya Stadium Hotel, opened in 2017, provides modernity in Sants-Montjuïc. Serenissima Informatica enhances the hospitality by providing advanced technological solutions, including the intuitive management software protel, which improves efficiency and customer satisfaction.

🏖️ Ávoris announced new spots for sought-after coastal packages, highlighting destinations in Catalonia and the Valencian Community, favored by retirees. Barcelona from Salamanca and Valladolid, and Gerona from Tarragona for January and April at €228.93 for 8 days/7 nights, with hotels like H·TOP Calella Palace and Hotel Tossa Beach Center listed. Valencian Community offers 10 days/9 nights at €290.07, with January-March departures, including stays at Hotel Benidorm East, Hotel Magic Games, and Hotel Safari Gandía.

🏨 Pecket Events, developed by Peldaño Media Group, is revolutionizing hotel event management by offering a customizable registration and accreditation system. Event managers gain an intuitive management panel, while attendees can access events via QR codes, even in areas with limited connectivity. The platform ensures real-time crowd control, crucial for safety and regulatory compliance. Proven at high-profile events like TecnoHotel OnTour and Gala TH500, it adds value for hotels looking to stand out and boost revenue through superior service offerings. Pecket's continuous evolution, including its "Event Suite," allows hotels to manage annual events efficiently, maximizing space utilization and creating new business opportunities.

📍 In Madrid, CEOE and Mesa del Turismo held a gathering with key tourism business organizations like CEHAT, ALA, CEAV, and CLIA. Exceltur was notably absent, citing scheduling conflicts. Juan Molas emphasized uniting against illegal tourist housing, staffing crises, inadequate EU funding, airport deficiencies, and illicit taxi services. CEOE's Juan Cierco urged tackling these issues, which overshadowed 2024 and threaten 2025. Rosario Sánchez, Secretary of State for Tourism, faced criticism over ineffective public-private collaboration and the controversial documentation registry from Juan Molas.

🏠 Galicia offers 18 balnearios for retirees in Imserso's Thermalism Program 2025, with treatments like rheumatology and respiratory therapies. Prices start at €394.99 in February, March, November, and December. Balnearios are available in A Coruña, Lugo, Ourense, and Pontevedra, promoting wellness tourism and active aging. Key facilities include Santiago de Compostela, Baños Viejos de Carballo, Termas Romanas Lugo, and Balneario de Mondariz, with low-season rates from €427.22.

🏨 Alfonso Pérez Liñán, Senior Director at Palladium Hotel Group, discusses the company's focus on luxury and lifestyle in hotel branding, including the launch of the 45 Times Square Hotel in Manhattan. He emphasizes humanistic leadership and continuous learning to lead brands like Bless and Only YOU. Only YOU's logo symbolizes customer-centric service, which has been extended to employee well-being. Palladium's global expansion includes a future transformation of the 45 Times Square Hotel into Only YOU, starting renovations in June and planning to open by 2026. The company is also exploring opportunities in San Francisco, Los Angeles, Chicago, Miami, Mexico, and Southern California. Palladium's marketing integrates digital strategies for both accommodation and local experience, targeting international and local clients. Pérez Liñán highlights the balance between digitalization and human contact in hospitality and considers sustainability an essential corporate responsibility over a sales strategy. He describes his leadership style as anti-micromanagement, focusing on team strengths and personal growth. Palladium Hotel Group prioritizes employee well-being and continuous learning, contributing to talent attraction and retention amidst the industry's labor crisis.

🏠 The Imserso Thermalism Program 2025 in Spain offers 197,000 spots for pensioners and seniors over 65 at 84 spas. Applications can be submitted until January 9, 2025, for stays between February and August, and until May 15 for September to December. Services include full board, medical follow-up, and insurance policy. An estimated economic impact of €114 million is expected. The fee starts at €40 for the reservation, and treatments, recreational activities, and accommodations are included. 🌡️

🏨 Spanish hotels anticipate a positive winter season with occupancy up by 3.3 points compared to 2023, alongside earlier bookings and sustained room price increases. Despite concerns over declining interest from traditional European markets like Germany and the Nordic countries, there's a rise in long-haul market interest: North America (+21%), Latin America (+8%), Southeast Asia and Australia (+29%). Spending power in Spain is expected to rise by 6.5% versus 2023, bolstered by economic recovery and stronger dollar and pound against the euro. Hotel quality improvements have raised 4 and 5-star accommodations by 11% since 2019, propelling revenues per available room (ReVPAR) 17% above pre-pandemic levels.