«Cap Negret ha pasado de cerrar en invierno a tener un 90% de ocupación en temporada baja»
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Ricardo Sánchez, director of Hotel Cap Negret in Altea, has been in the hotel industry with stops in Zaragoza, Marbella, and Benidorm, joining Cap Negret in 2021. Under his management, the hotel now operates year-round, becoming a hub for cycling tourism with high occupancy rates, even in the off-season. Cap Negret boasts a 90% occupancy rate in winter, a significant increase from the time when it would close for the season. The hotel's success has led to a stable workforce of 110-115 in low season, and it has adapted to cater to professional cyclists, offering specific dietary and accommodation needs, including a capacity for 450 bicycles. In the months of December, January, and February, up to 85% of their clientele are cyclists, with professional cycling teams making up 95% of guests during certain weeks. This shift in focus has not only transformed the hotel but also bolstered the local economy, with the hotel now serving as "the factory of the town.
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