Gestión Hotelera

🏖️ La Samanna, a Belmond Hotel located on Saint Martin island, joined LVMH (Louis Vuitton Moët Henness) in 2019, enhancing its luxurious status. Known for its sophisticated textiles, the hotel features Resuinsa products like fluffy, absorbent bathroom textiles with the establishment's emblem, and durable, soft pool towels. Resuinsa also outfitted the hotel's restaurant, reflecting local and international culinary blend, with Global Textile Organic Standard (GOTS) certified materials, ensuring organic and ecological sustainability.

🏡 Blackstone considers IPO for its hotel investment vehicle, HIP, advised by Morgan Stanley and Citi. HIP, owning over 2,600 rooms after acquiring three hotels in Greece in November 2023, is co-owned by GIC (35%) and Blackstone (65%). Spanish hotel chains, as per Ranking Hosteltur, are expanding with over 60 new hotels projected by 2029. A Travel Protection Summit by ECTAA in Brussels highlighted the need for unified travel regulation in Europe, focusing on passenger protection against airline bankruptcies.

🏨 Hotel Investment Partners (HIP), managed by Blackstone and GIC, is considering an IPO, with Morgan Stanley and Citi as financial advisors. The potential IPO or direct sale, advised by Uría Menéndez, follows the entry of GIC into HIP's capital in October 2023, acquiring a 35% stake, while Blackstone retains around 65%. HIP recently added three hotels in Greece, surpassing 2,600 rooms in their portfolio.

💸 Juan Llull, President of Hipotels, expresses concerns over work hour reductions amidst labor shortages, despite not worrying about salary increases of 4-5%. The 2017 hospitality agreement saw a 17% wage hike over four years. At 90, Llull highlights the loyalty within his company, noting employees who started at 15 or 16 and retired at 65 or even 75. He takes pride in Hipotels' quality, evidenced by over half of the clients being repeat customers, and future prospects with his grandkids showing interest in the business.

🏦 Hesperia World targets €60 million in direct sales by 2026, doubling daily sales year-over-year. Their digital strategy includes a new corporate website showcasing the "House of brands" strategy, a refreshed Hesperia Hotels website, and a forthcoming La Manga Club website. The collaboration with Mirai aims to enhance visibility and customer engagement. The Novotel Valencia Lavant, managed by Hesperia and owned by Pictet, reflects their growth. Hesperia World, launched in early 2020, manages 28 assets across Spain, Andorra, and Venezuela. Future projects include the Torre del Puerto, a luxury hotel in Málaga designed by Pritzker Prize-winning architect David Chipperfield.

📖 The HOSTELTUR magazine article from January 2025 highlights Spain's tourism sector challenges and statistics. Post-pandemic tourist arrival records in 2023 and 2024 face personnel shortages threatening competitiveness. Factors include job losses from COVID-19, unattractive work conditions, and high turnover rates. INE data shows 52% of tourism businesses did not innovate in 2019, and SEPE data reveals 31.4% of contracts in 2023 were less than a month. CaixaBank reports 37% of tourism workers have only basic education, with 60% lacking specialized training. 34.3% of hotel nights were direct bookings in 2023, down from 41.4% in 2022, while 38% used online agencies. A historical fine of €413 million was imposed on Booking.com in 2024. The success of tourism poses a double-edged sword for municipalities, with 60,000 average residents but hosting 10% of Spain's tourists in summer. BBVA Research predicts a 7% drop in tourism demand by century's end in severe warming scenarios, with northern provinces benefitting and southern regions, including the Balearic Islands, seeing a decline. Climate change, international competition, and potential crises are significant threats, while Spain's cultural heritage, developed infrastructure, diversified offerings, favorable climate, and safety remain strengths. Spain is second in the WEF's

📈 In Spain, particularly in the Canary Islands, the hotel industry faces unprecedented levels of absenteeism, with around one-third of employees failing to show up for work. This surge in absenteeism has resulted in unplanned staff overloads and a growing sentiment of unfairness among employees who consistently fulfill their duties. The difficulty in detecting fraudulent sick leave claims exacerbates the situation, affecting the daily routines of families dependent on hotel work.

🏕 Garden Hotels is expanding with a new hotel in Palma de Mallorca's Gomila area, set to open after renovations in June. Catering to digital nomads, independent travelers, and families, the hotel will feature 60 rooms, coworking spaces, social areas, and a rooftop with a pool and solarium. Emphasizing environmental commitment, the hotel will use recycled materials and sustainable practices. Garden Hotels, with 13 properties across Mallorca, Menorca, Ibiza, Huelva, and the Dominican Republic, is advised by aCapital and focuses on innovation, sustainability, and urban revitalization.

✈ JetBlue will land in Spain for the first time in May. In Brussels, all flights set to depart next Thursday have been canceled due to a strike. Turkish Airlines plans to continue growing in Spain, eyeing new routes. Ávoris has been cleared by CNMC to acquire Dit Gestión, adding 859 sales points. Hyatt purchases three hotels in Tenerife from Blantyre Capital for €120 million, encompassing over 1,000 rooms. PortAventura's hotel chain, Ponient Hotels, prepares for a new opening this spring after hitting 90,000 overnight stays in 2024. Spain welcomed 93.7 million foreign tourists in 2024, a 12% increase from pre-pandemic levels, with four months showing significant growth, dubbed the new "Augusts" of tourism. Meliá will rebrand two flagship hotels in Spain and Asia to top-tier brands. Hyatt confirms an agreement to buy Playa Hotels & Resorts at $13.50 per share, totaling about $2.6 billion, targeting a $2 billion revenue from asset sales by the end of 2027.

🏠 In 2024, Spain welcomed 93.8 million international tourists, spending a total of €126.282 billion, up 16.1% from the previous year. Hotel guests averaged €256 daily, outspending those in tourist rentals (€152) and private homes (€105). Non-hotel stays averaged 12 days, versus 5 in hotels, with hotel spending reaching €78.886 billion, a 13% rise from 2023. DeLuna Hoteles forecasts €16 million in revenue for 2025, planning expansions in Cádiz (2026) and Motril (2027). Vueling will stop operating the Barcelona-Madrid route on March 30, redirecting focus to routes with higher demand, increasing seat offers by 9% from Barcelona for summer, with a 21% and 7% increase in flights to Canarias and Baleares, respectively, adding 3 extra planes.