Gestión Hotelera

🏢 Borja Escalada, CEO of Millenium Hospitality, and Marco Sansavini, CEO of Iberia, discussed boosting Madrid's tourism at the III Foro de Turismo. They focused on luxury tourism, with Madrid offering 43 five-star hotels. The American and Latin American markets account for 28-40% of luxury demand. Iberia has seen a 20% increase in passengers since pre-pandemic times, highlighting the role of public-private collaboration and air connectivity in making Madrid a leading European hub and improving overall accessibility.

📈 Published on April 24, 2025, Jose Luis Martín discusses leadership in SMEs, emphasizing the need to choose a model aligned with the team, culture, and goals for efficiency and improvement. Different leadership models - autocratic, participative, transformational, coaching, and situational - each have unique applications, advantages, and disadvantages. The right choice depends on factors like team maturity, organizational culture, business stage, and the leader's natural style. Ultimately, effective leadership is less about authority and more about fostering a common vision and commitment.

🚨 Over 25 tourists killed in a terrorist attack in Indian Kashmir, triggering a tourist exodus. Air India and IndiGo added four extra flights from Srinagar to Delhi and Mumbai due to surging demand. Indian government warns airlines against price hikes. Fare surcharges for flight cancellations or rescheduling waived until April 30. Pahalgam, the attack site, known as “the Switzerland of India," had no civilian attacks for three decades, despite ongoing conflict.

🏡 CEHAT and HOSBEC criticize the conditions for hotels to participate in Imserso trips for the 2025-2026 season, citing unaddressed cost increases in personnel, food, beverages, and energy. Imserso's tender was released on Holy Thursday, with changes including the impossibility for one company to win both coastal and island lots, and up to 100€ surcharges for high season or additional trips. Hoteliers lament the lack of sensitivity to their year-round operation and financial losses, noting that offering free Wi-Fi scores higher in tenders than staying open all season. Economic offers cannot differ by more than 15%, with this criterion accounting for 38% of the selection process. Hotel associations express frustration with the negotiation process and lack of government support for cost increases.

🏨 Spanish hotel establishments hit over 22.3 million overnight stays in March, dropping by 8.9% compared to March 2024, impacted by the previous year's Easter being in March. Hotel Price Index rose by 3.2% annually; average revenue per occupied room reached €114.9. Resident overnight stays decreased by 14.9%, non-residents by 5.1%. First quarter 2025 saw a 3.2% decrease in overnight stays, with residents down 7.5% and international tourists 0.8%. Top destinations: Andalucía (17.8%), Catalonia (13.2%), Valencian Community (12.7%) for residents; Canary Islands (39.1%), Andalucía (15.3%), Catalonia (15.2%) for non-residents. UK travelers made up 23.8% of non-resident overnight stays, Germans 18.1%, followed by France (6.1%), USA (5.4%), and Italy (4.6%). Hotel occupancy averaged 53% in March, a 3.8% drop from the previous year, with Canaries leading at 74.9%. Average revenue per occupied room (ADR) was €114.3, up 4.9% from March 2024. By category, 5-star hotels had an ADR of €266.2, 4-star

🏨 Hotels in the program must be at least three-star rated and comply with the national and regional accessibility regulations per Real Decreto 173/2010. Adapted rooms for guests with reduced mobility should be proportional to the total number of rooms and must be requested upon reservation, subject to availability. Minimum services include double rooms with full bathrooms, hot water, telephone, TV, heating, and free internet in common areas. Meals are provided in full board for all destinations except provincial capitals, which are on half board. Special menus are offered for Christmas Eve, Christmas, New Year's Eve, and New Year's Day, with a supplementary charge. Daily room cleaning and towel changing are mandatory, with bed linens changed at least once a week. Hotels must have a medical attention room, and there's a prohibition on commercial activities that might cause confusion or disturbances. Complaints and suggestions books are provided, and insurance policy details must be visible.

📌 In 2024, Accor's Premium, Midscale & Economy division reported revenues of €3.103 billion, up 5% from 2023, and a recurring EBITDA of €809 million, an 8% increase. Asia, including the Middle East and Africa, drove strong performance, particularly Southeast Asian markets like Vietnam, Thailand, Singapore, and Indonesia. Latin America accounted for less than 10% of the turnover, with Brazil exceeding 10% RevPAR. Accor aims to open about 10 new hotels across Spain, including Madrid, Granada, Santander, Benidorm, Alicante, and the Costa del Sol. The PME division, with 2,700 Ibis hotels globally, is focusing on Premium brand growth in Europe and increasing franchise models, which now represent about 70% of the network in Europe, up from 60% just four years ago. America plays a significant role, with 450 hotels in Latin America, 100 in Spain, and potential growth in Mexico due to geopolitical shifts.

💻 ÁgoraTech 2025 takes place on May 28-29 at Eurostars Sitges 5*, gathering over 160 hotel and tech professionals. Organized by Ágora Central de Compras of Grupo Hotusa, the event will host 75 hotel chains, including international groups. Keynote by Enrique Dans focuses on AI in the hospitality industry. Features 1to1 meetings, networking, and exclusive experiences, with EY as strategic consultant and Gold sponsorship by Semic and Omnibees. Despite being sold out, the organizers may consider new attendees if capacity allows.

🏨 Paradores, a state-run hotel network in Spain, has never been profitable nor well-managed, often serving as a refuge for politicians without tourism experience. Recently, it's been under scrutiny due to allegations involving the former Minister of Transportes, José Luis Ábalos, supposedly partying with prostitutes at the Parador in Teruel, which he denies. Paradores presidents misrepresent financial health, neglecting to disclose state aid for renovations paid by Turespaña. Currently, the network approaches 100 establishments, with past management by inexperienced figures such as Miguel Martínez or "Gela" Alarcó. Raquel Sánchez, the current president, works just three days a week, often leaving for Catalonia on Thursdays.

🏖️ The Junta de Andalucía's Consejería de Sostenibilidad Ambiental issued a favorable report for the urban planning adjustment of Globalia's tourism project in Guadalobón, Estepona, on a 333,899 square meter area. Globalia's project, led by Juan José Hidalgo, includes a low-density tourism model with a hotel, aparthotel, and 10 villas. The total investment could exceed €1 billion. The project also involves a second development in Arroyo Vaquero, spanning over 60 hectares with high-end tourist complexes and extensive sports and cultural facilities.