«La inteligencia artificial no es el objetivo, es un medio para incrementar la venta directa»
💻 Gina Matheis, CEO of Paraty Tech, reflects on 2025's AI integration, boosting hotel and flight package bookings. In 2026, AI will further enhance efficiency for direct sales. Paraty Tech expanded to Cancún and Miami, eyeing the Middle East and North Africa for new growth. They’re developing an AI-native suite, blending human and tech interactions. At Fitur 2026, they’ll exhibit in Pavilion 12, Stand E07, continuing their commitment to help hotels optimize sales.
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