Gestión Hotelera

🗺 El nivel de satisfacción del programa de turismo del Imserso es del 87%. Ávoris gestiona 600,000 pasajeros este año con Turismo Social. Los inscritos al Imserso suman cuatro millones, pero solo gestionan menos de un millón de viajeros. Mundosenior complementa la oferta, con un enfoque en calidad y cantidad para seniors. Los programas paralelos tienen un precio medio más alto, ofreciendo viajes de mayor valor, principalmente por Europa.

🏨 Odissey Hotel Group expands in Valencia, Spain, by leasing Novotel Valencia Lavant from Ibervalles. The group, led by Gonzalo Carpintero, manages around 4,000 rooms across 30 establishments in countries including Germany, Belgium, and Spain. ActivumSG acquired Odissey in 2020. Ibervalles plans a marketing strategy targeting MICE and long-stay tourism to boost the hotel's profitability and occupancy.

📅 Benidorm's New Year's Eve hotel bookings reach 92% according to Hosbec. It's the most demanded destination in the Comunidad Valenciana, with over 80% of the hotel capacity open, totaling around 120,000 operational places. Valencia follows with 90% occupancy, mainly from last-minute and international tourists (60%). Costa Blanca records 86%, Valencia province 85%, and Castellón around 85%. The Comunidad Valenciana's hotel sector ends a memorable year marked by resilience and professionalism.

📆 Baleares launches a new aid program for seniors in Menorca, Ibiza, and Formentera to travel to Mallorca for Imserso tourism from November 1, 2025, to October 31, 2027. Initial funding is €51,000, covering transport and possibly accommodation. Maximum aid is €150 per person, €200 with a companion. Maria Castro emphasizes promoting seniors' autonomy to enhance health and quality of life. Budget may increase if demand exceeds initial funds.

🏨 Avintia Inmobiliaria sold a 98-room, three-star hotel at Nexum Retail Park, Fuenlabrada, to a family office from Castilla y León. The sale, advised by TC Gabinete Inmobiliario, is part of a strategy with B&B Hotels to develop and rotate hotel assets, keeping B&B as the operator via a long-term lease. This transaction is part of a portfolio of five hotels in Madrid, reinforcing Avintia's market position. The sale price was undisclosed.

🏨 En España, las pernoctaciones hoteleras subieron un 0,9% en los primeros once meses de 2025, gracias al mercado internacional (+1,5%), mientras que la demanda interna bajó un 0,2%. En noviembre, hubo 20,3 millones de noches (+1,6%), con un aumento del 3% en no residentes. El índice de precios hoteleros aumentó un 3,9% anual. La facturación media por habitación fue de 117,1 euros, y el ingreso medio por habitación disponible alcanzó los 77,47 euros (+5,1%). Tenerife lideró con más de 2,1 millones de pernoctaciones.

🏨 Iroko Iberia acquired the Abades Nevada Palace in Granada for €30 million with a 25-year leaseback agreement. Iroko manages €105 million in assets across 17 properties. The Abades Nevada Palace, a 4-star hotel with 258 rooms, was built in 2007. Grupo Abades plans renovations exceeding €5 million to enhance its offerings. The hotel aims for a 7.5% return. CEO Óscar Duclert highlights the strategic location and long-term collaboration with Grupo Abades in Granada.

📞 Ring2Travel's outbound campaigns, integrated with Paraty Tech’s Panel de Leads, achieve a conversion rate exceeding 50%. When? Immediate "hot" calls. Where? Hotels. How? Quick, professional contact when potential guests abandon booking processes. Why? Capture lost sales by addressing reasons like technical issues or price comparisons. Led by Antonio Granados, Operations Manager, these campaigns use strategic incentives such as discounts and upgrades to drive conversion, maximizing revenue potential through targeted, agile interactions.

🏨 11 de diciembre, Hotel Granada Center, profesionales hoteleras asistieron a formación de Resuinsa sobre "Calidad, tecnología y sostenibilidad aplicada al textil". Se exploraron desafíos del sector, soluciones duraderas y sostenibles. La tecnología textil, como RFID, destacó por su eficiencia. Carmela Martí Decoración aportó en diseño y personalización. La jornada incluyó un aperitivo para intercambio de ideas, reforzando a Granada como parte de la red de formación de Resuinsa.

📑 Álvaro Arroyal, CEO of Jaippy, spoke at TecnoHotel OnTour Valencia about transforming Booking's commissions into effective advertising. Emphasizing reputation, Arroyal stated, “A rating of 9.3 sells higher than 8.6.” He noted that 50% of reviews occur within 48 hours post-check-out, highlighting the importance of prompt feedback. Jaippy analyzes over 60 million reviews from 12,500 Spanish hotels to boost ratings from 8 or 9 to 10.