Gestión Hotelera

🏨 Hesperia World announced a €20 million investment at Fitur for renovating most hotels under its brand. Gonzalo Alcaraz, director at Grupo Hesperia, aims to reposition the brand. Recent renovations include Hesperia Córdoba and Hesperia Mallorca. Currently, Hesperia operates 27 hotels with about 5,000 rooms. Hesperia Córdoba incorporates Andalusian heritage, while Hesperia Mallorca embraces 60s-70s Mediterranean aesthetics. The brand integrates "FeelYourself by Hesperia" wellness. Hesperia also partners with Hyatt for urban properties.

📅 En 2025, Maarlab y su Oceanflights transformaron la venta directa de paquetes Hotel + Vuelo. Sin comisiones extra, su propuesta aumentó la venta directa en un 10-15% y redujo cancelaciones en un 94%. El sistema ofrece análisis de conectividad aérea y herramientas como el Informe de Oportunidades y Widgets Dinámicos. En FITUR, del 21 al 23 de enero, Maarlab lidera el foro techYdestino, con debates sobre sostenibilidad turística y tecnología.

📆 Madrid 2026 is brimming with opportunities! This calendar highlights upcoming months packed with fairs, congresses, sports events, cultural activities, and holidays, both national and local. Utilize the Excel calendar to plan ahead, adjust inventory, set prices, boost direct sales, and maximize key moments. It's easily adaptable to include your events, ensuring nothing escapes your attention. Don't miss out on leveraging these dates to enhance your business strategy.

📈 Gabriel Escarrer, CEO of Meliá Hotels International, warned about Spain's tourism competitiveness on July 2025. He highlighted two issues: an 8% labor absenteeism rate, significantly higher than France's 2%, affecting especially young workers, and populist government policies. These policies impose higher taxes due to perceived over-tourism instead of proactive management aimed at attracting off-season travelers from alternative markets like Asia, North America, and the Middle East.

📰 Italia topped the travel charts in 2025, with most bookings in Rome, Milan, Florence, and Venice. A luxurious stay in Sardinia cost a family $311,000 for 14 days. Japan saw a 94% surge in bookings, exceeding 30 million arrivals by October. Bolivia was the most budget-friendly with $79 per night. In Egypt, 60% of stays were in five-star hotels. Island getaways in Aruba and the Maldives averaged six nights, double the global average. RateHawk offered 2.9 million accommodations.

💻 Gina Matheis, CEO of Paraty Tech, reflects on 2025's AI integration, boosting hotel and flight package bookings. In 2026, AI will further enhance efficiency for direct sales. Paraty Tech expanded to Cancún and Miami, eyeing the Middle East and North Africa for new growth. They’re developing an AI-native suite, blending human and tech interactions. At Fitur 2026, they’ll exhibit in Pavilion 12, Stand E07, continuing their commitment to help hotels optimize sales.

🛂 CEHAT urges the Ministerio del Interior to address persistent passport control issues affecting major Spanish airports like Málaga, Tenerife Sur, and Lanzarote. Delays, especially for non-EU passengers, are worsened by inadequate police staffing and underperforming biometric systems. The situation tarnishes Spain's international image, affecting tourists, residents, and sector workers. CEHAT demands immediate structural measures, including optimized technology and increased police presence, to improve the experience at these high-traffic locations, emphasizing its impact on Spain's reputation.

🗺 El nivel de satisfacción del programa de turismo del Imserso es del 87%. Ávoris gestiona 600,000 pasajeros este año con Turismo Social. Los inscritos al Imserso suman cuatro millones, pero solo gestionan menos de un millón de viajeros. Mundosenior complementa la oferta, con un enfoque en calidad y cantidad para seniors. Los programas paralelos tienen un precio medio más alto, ofreciendo viajes de mayor valor, principalmente por Europa.

🏨 Odissey Hotel Group expands in Valencia, Spain, by leasing Novotel Valencia Lavant from Ibervalles. The group, led by Gonzalo Carpintero, manages around 4,000 rooms across 30 establishments in countries including Germany, Belgium, and Spain. ActivumSG acquired Odissey in 2020. Ibervalles plans a marketing strategy targeting MICE and long-stay tourism to boost the hotel's profitability and occupancy.

🏨 Los POE, esenciales para la operativa hotelera, estandarizan tareas y garantizan un servicio uniforme. Se aplican en áreas clave como recepción, administración, comida y bebida, mantenimiento y seguridad. Los POE mejoran la satisfacción del huésped, optimizan la formación del personal y aumentan la eficiencia. Se recomienda actualizarlos al menos anualmente. Herramientas como Mews PMS pueden automatizar y facilitar el acceso a estos procedimientos, mejorando así la experiencia del huésped y la operativa hotelera.