HBX Group compra de ThinkIN para impulsar la IA en la distribución hotelera
💻 HBX Group has acquired Canary Islands-based tech firm ThinkIN via its tech subsidiary Roiback, investing up to €2 million. This includes a new AI-powered omnichannel contact center for hotels. The integration offers 24/7 support in nine languages, promising to boost average ticket size by over 30% and increase sales by 15%. Roiback's Cristina Perea aims to be the most effective hotel partner, while ThinkIN's Alejandro Martín highlights scaling global tech innovation.
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