Barceló adquiere el 80% de Rusticae para impulsar el turismo rural de alta gama
🏨 Grupo Barceló acquired 80% of Rusticae, aiming to enhance its presence in rural tourism, boutique hotels, and local experiences. This acquisition involves 210 accommodations primarily in Spain, with some in Portugal, Morocco, Andorra, and Italy. Sara Sánchez retains 20% ownership and remains as director, while founders Carlota Mateos and Isabel Llorens step down. The move targets niche market growth, technological advancement, and international expansion. Rusticae focuses on high-end, sustainable local tourism.
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