Jet2 sobre estacionalidad en el Mediterráneo: “Necesitan crear producto
🛫 At the Tourism Seasonality Summit in Sevilla, Janice Mather from Jet2 and Jet2Holidays emphasized the importance of a year-round destination plan involving all stakeholders, offering a developed product. The summit preceded Routes Europe 2025, aiming to extend the tourist season and distribute arrivals more evenly. Jet2 operates over 500 routes, collaborating with more than 200 tourism organizations and 84 airports. Successful examples include Mallorca, emerging as a major cycling destination, and initiatives in Pafos, Cyprus, with indoor pools to attract winter tourism. Challenges in aligning tourism and transport sectors were discussed, along with the need for destinations to have an integrated approach and be aligned with the local ecosystem. Barcelona's success in maintaining diverse political interests was highlighted, and Sevilla's potential for expanding its influence area was mentioned. Post-Covid, opportunities for a new type of traveler who can work from the destination were considered for year-round travel.
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